JAGUAR PARTNERS WITH 4TH FLOOR CREATIVE AND ARTISTS DISCIPLES AND PIP MILLETT TO CELEBRATE LIVE MUSIC IN UNIQUE SOUND DESIGN PROJECT

21 September 2021

Jaguar has partnered with 4th Floor Creative – Sony Music Entertainment UK’s creative and strategy team – to bring together the worlds of music and design in a unique celebration of the arts. Repurposing facilities ordinarily dedicated to the design and engineering of Jaguar’s cars, the Sound Design collaboration sees a series of one-off performances by Sony Music UK-signed artists Disciples and Pip Millett

  • Celebrating Creativity: Jaguar partners with Sony Music’s 4th Floor Creative team to celebrate the worlds of music and design 
  • Exhilarating Performance:  Sony Music UK artists Disciples and Pip Millett perform their latest tracks at Jaguar Land Rover’s Gaydon Product Creation Centre in facilities normally used for designing and developing vehicles
  • Inspired thinking: Disciples and Pip Millett discuss their ideas and creative processes with Jaguar Designers Sophie Ellis and Louise Thorburn 

Sound Design is the latest music collaboration from Jaguar following its work with DJ and Producer MK on the ‘Hard to Forget’ campaign for the Jaguar F-PACE performance SUV. Curated with 4th Floor Creative, Sound Design captures the thrill of live music as audiences eagerly return to concerts and festivals as the world comes out of lockdown. Tasked with bringing the exhilarating performances to life was visionary director Silence Aitken-Till.

Jaguar’s anechoic chamber at the Gaydon Product Creation Centre – a soundproof room normally used to develop and test the refinement and sound quality of Jaguar’s vehicles – played host to Disciples. This world-class facility was chosen as the venue for the Commercial House production trio’s performance of their new single ‘Solid Gold’ featuring vocalist bshp – their first outing together since the onset of the COVID 19 pandemic.

The creation of music as art is for the enjoyment and interpretation of your audience. Performing and recording is a massive part of that. Over the last year and a half, restrictions have meant that hasn’t been possible. It’s good to be back, especially in such a uniquely creative location.

Disciples
Sony Music UK artists

I was surprised at just how similar the processes of designing a car and writing music are. We are both using our lived experiences to communicate an emotion and are asking the end user to feel something. Creatives of all kinds are professional empaths in their own fields. You feel what a Jaguar is when you get into one, and you hear the creativity of Disciples when you listen to their music.

Sophie Ellis
Jaguar’s Senior Creative Detail Designer
DISCIPLES, SONY MUSIC UK ARTISTS, PERFORM THEIR NEW SINGLE SOLID GOLD
DISCIPLES, SONY MUSIC UK ARTISTS, PERFORM THEIR NEW SINGLE SOLID GOLD
DISCIPLES, SONY MUSIC UK ARTISTS, PERFORM THEIR NEW SINGLE SOLID GOLD

The second performance in the series will feature Pip Millett with her release ‘Braid it Back’, taken from her new EP ‘Motion Sick'. Filmed in the creative epicentre of the Jaguar Design studio, the fresh and inspiring space perfectly complimented her cool yet dynamic tone with a simple set design focusing on the beauty of both the artist’s voice and lyrics.

After her performance, Pip Millett was joined by Louise Thorburn, Jaguar’s Senior Colour and Materials Designer, to discuss how it feels to deliver a project after a long period of development – something that both musicians and car designers are accustomed to.

It’s our job as designers to push the boundaries of creativity for the benefit of our respective audiences. Sharing that experience with another creative is hugely important. We both celebrate the process, but revel in the end result.

Louise Thorburn
Jaguar’s Senior Colour and Materials Designer

Experimental creativity is massively important to me when writing new music, that way each song released gets better and better. Performing against such a different backdrop was extremely exciting after a long time of not having any audience, and broadened how I think about creativity.

Pip Millett
Sony Music UK artist
PIP MILLETT PEFORMS HER SINGLE ‘BRAID IT BACK’, IN THE CREATIVE EPICENTRE OF THE JAGUAR DESIGN STUDIO
LOUISE THORBURN, JAGUAR’S SENIOR COLOUR AND MATERIALS DESIGNER, INTERVIEWS SONY MUSIC UK ARTIST PIP MILLETT
LOUISE THORBURN, JAGUAR’S SENIOR COLOUR AND MATERIALS DESIGNER, INTERVIEWS SONY MUSIC UK ARTIST PIP MILLETT
SOPHIE ELLIS, JAGUAR’S SENIOR CREATIVE DETAIL DESIGNER, INTERVIEWS SONY MUSIC UK ARTISTS DISCIPLES
SOPHIE ELLIS, JAGUAR’S SENIOR CREATIVE DETAIL DESIGNER, INTERVIEWS SONY MUSIC UK ARTISTS DISCIPLES

Sound Design can be viewed across Jaguar’s social media channels.

Disciples’ interview is available to view here, their performance will be hosted on their own YouTube channel.

Pip Millett’s interview is available to view here, her performance will be hosted on her own YouTube channel.

Further information

Jaguar PR social channels

- Facebook: http://www.facebook.com/Jaguar

- Twitter: http://twitter.com/Jaguar @Jaguar

- Instagram: http://instagram.com/Jaguar

- YouTube: http://www.youtube.com/JaguarCars

Notes to Editors

Artist Biographies:

Disciples

Disciples are the multi-platinum London dance trio (Nathan Duvall, Gavin Koolmon and Luke McDermott) best known for their infectious crossover records, straddling under-ground dance and commercial pop records. With a plethora of hit records under their belts, two Brit nominations, and Radio 1’s most played Track Of The Year with ‘On My Mind’, the dance juggernauts have now amassed over 1 billion combined streams and 2 billion You Tube views across their catalogue of music with their unique sound. 

Pip Millett

Manchester-born Soul/ R&B artist Pip Millett is one of the most exciting new voices in the UK landscape, creating deeply personal, emotive soul music at just 23 years old. Her confessional lyricism continues to captivate, offering refreshingly blunt thoughts on the state of the Black experience in the UK, identity, loss and family legacy, a style akin to her muses – Billie Holiday, Amy Winehouse and Lauryn Hill.

About Jaguar:

Jaguar has made dramatically beautiful luxury cars since 1935, driven by its passion to make life more extraordinary for its customers. Today's world-class Jaguar model range comprises the XE and XF saloons and XF Sportbrake, F-TYPE sports car, F-PACE performance SUV, E-PACE compact performance SUV and all-electric performance SUV, the I-PACE. From 2025 Jaguar will become a pure electric modern luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. The journey towards electrification is already under way with a range of mild and plug-in hybrid and full electric models available today.