- Creative collaboration: US DJ/producer MK curates an inspired soundtrack for the launch of the new Jaguar F‑PACE
- Exclusive soundtrack: The new Jaguar campaign coincides with the world‑exclusive launch of MK’s new track, ‘Lies’ featuring Raphaella on 29th January 2021
- Completely original: MK will also curate a playlist on Spotify, inspired by the new Jaguar F‑PACE
MK will release his newest track ‘Lies’ by featuring the new song across the latest F‑PACE campaign, live from 29 January. The producer features in one of the films himself and has also curated an exclusive Spotify playlist inspired by the performance SUV.
MK’s appearance in the new F‑PACE campaign marks the start of a new n ongoing Jaguar partnership collaboration with Sony Music UK’s 4th Floor Creative that aims to showcase emerging and established talent and the importance of creativity.
It’s been a lot of fun working with Jaguar on the Hard to Forget series. I've always been a car guy, and love all aspects of design ‑ I studied Architecture before I got into music ‑ I'm excited for everyone to see the commercial, and to hear my new song
MK
DJ, producer and record label owner
DJ Producer MK takes centre stage in new Jaguar F-PACE campaign
The new F‑PACE campaign features a series of artists from music and entertainment to photography and fashion showcasing the brand’s commitment to supporting the creative industries.
DJ Producer MK takes centre stage in new Jaguar F-PACE campaign
We know that music has been particularly important for our customers during this challenging time, so we are really excited to be working with MK and Sony Music UK’s 4th Floor Creative for the launch of the new F‑PACE.
With a philosophy that is focused first and foremost on design, we recognise how important culture and creativity is to the wider community and are grateful we can provide this platform for showcasing true talent.
Andy Hunt Cooke
Jaguar Global Communications
Launched in September 2020, the new F‑PACE is luxurious, connected and efficient. It combines an assertive new exterior, beautifully crafted all‑new interior, latest generation Pivi Pro infotainment and the choice of in‑line four‑ and six‑cylinder engines including an efficient Plug‑in Hybrid Electric Vehicle (PHEV) capable of up to 33 miles (53km) of all‑electric driving with zero tailpipe emissions.
To see the MK film and to hear the new track ‘Lies’ featuring Raphaella, visit https://smarturl.it/MK_Lies
DJ Producer MK takes centre stage in new Jaguar F-PACE campaign
Listen to the Jaguar F‑PACE x MK Playlist on Spotify following the launch of ‘Lies’
The new Jaguar F‑PACE is available to order now at www.jaguar.com
Notes to Editors
Hard to Forget’ Series led by Jaguar, produced by Spark44
About 4th Floor Creative
4th Floor Creative is Sony Music Entertainment UK’s in‑house creative division, launched in 2018 to unite the company’s creative disciplines. Comprising of Brand Partnerships, Sync, Visual Creative, Podcasting, Digital and Audience Development, the London‑based department orchestrates world‑leading campaigns utilising an array of contemporary channels, from video to gaming to voice, to bring an artist’s creative vision to life. The division works with Sony Music’s iconic frontline labels, offering an all‑encompassing creative mindset that can amplify artist stories to a global audience.
About MK
Detroit born Marc Kinchen, otherwise known as MK, is a multi‑platinum selling record producer, DJ and AREA10 label founder. One of the most idolised figures from the world of dance music with over 30 years in the game, he is best known for the platinum‑selling and ‘17’, the classic dance anthem 'Burning', and his legendary remixes of Storm Queen 'Look Right Through', and Nightcrawlers' 'Push The Feeling On’. Having worked with and remixed, so many forward thinking artists along the way, including Calvin Harris, Will Smith, Mark Ronson, Ed Sheeran and Armand van Helden to name a few, MK has managed what so many producers strive for a lifetime to achieve; to create a sound that is unique, yet accessible; varied yet recognisable. His more recent hit singles include ‘One Night’ and ‘2AM’ and are now followed up with his 2021 offering ‘Lies’, a rousing piano led melody combined with platinum‑selling singer Raphaella’s seductive vocals.
About Jaguar
Jaguar’s heritage of elegant design and breathtaking performance has excited and delighted the world for over 80 years. Today’s world‑class Jaguar family comprises the award‑winning XE, XF and XJ saloons, the dramatic F‑TYPE sports car, the F‑PACE performance SUV – the fastest‑selling Jaguar ever – the E‑PACE compact performance SUV and I‑PACE, the all‑electric performance SUV and 2019 World Car of the Year that puts Jaguar at the forefront of the electric vehicle revolution.
Jaguar PR social channels
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‑ Twitter: http://twitter.com/Jaguar; @Jaguar
‑ Instagram: http://instagram.com/Jaguar; http://instagram.com/JaguarSV
‑ YouTube: http://www.youtube.com/JaguarCars
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