JAGUAR UNVEILS TYPE 00. UNMISTAKABLE. UNEXPECTED. DRAMATIC.

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THIS IS JAGUAR. BOLD. DRAMATIC. FEARLESS

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FEARLESS. EXUBERANT. COMPELLING. THIS IS JAGUAR, REIMAGINED

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TYPE 00 FRENCH ULTRAMARINE
TYPE 00 FRENCH ULTRAMARINE

 

 

 

Jaguar’s transformation is defined by Exuberant Modernism, a creative philosophy that underpins all aspects of the new Jaguar brand world.

 

 

 

It embraces bold designs, unexpected and original thinking, creating a brand character that will command attention through fearless creativity.

TYPE 00 GRILLE
TYPE 00 GRILLE
TYPE 00 LEAPER
TYPE 00 LEAPER

 

 

 

 

Jaguar has its roots in originality. Sir William Lyons, our founder, believed that ‘A Jaguar should be a copy of nothing’.

TYPE 00 SIDE PROFILE
TYPE 00 SIDE PROFILE