JAGUAR UNVEILS TYPE 00. UNMISTAKABLE. UNEXPECTED. DRAMATIC.

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Device Mark
Device Mark

 

 

 

Jaguar’s transformation is defined by Exuberant Modernism, a creative philosophy that underpins all aspects of the new Jaguar brand world.

 

 

 

It embraces bold designs, unexpected and original thinking, creating a brand character that will command attention through fearless creativity.

Artist Mark
Artist Mark
Maker's Mark
Maker's Mark

 

 

 

 

Jaguar has its roots in originality. Sir William Lyons, our founder, believed that ‘A Jaguar should be a copy of nothing’.

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