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Jaguar’s transformation is defined by Exuberant Modernism, a creative philosophy that underpins all aspects of the new Jaguar brand world.
It embraces bold designs, unexpected and original thinking, creating a brand character that will command attention through fearless creativity.
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Brand campaign still
Jaguar has its roots in originality. Sir William Lyons, our founder, believed that ‘A Jaguar should be a copy of nothing’.
