- Jaguar is accelerating its future all-electric mobility strategy with a new private car-sharing pilot
- This project will offer residents of Moda Living luxury neighbourhoods on-demand access to fully electric I-PACE vehicles
- Concierge handover, charging, valeting and vehicle ownership costs are included in the booking, which can be completed via a dedicated Jaguar booking platform
As part of Jaguar's transition to become a leading provider of luxury experiences, it has announced an exclusive mobility scheme for residents of Moda Living’s neighbourhoods in major cities. The initial scheme will provide residents in two cities the opportunity to use the all-electric I-PACE on demand.
The future of urban car ownership is set to change as new generations embrace the sharing economy in the quest for a more convenient approach to transport. The car-sharing pilot will offer the opportunity to experience a luxury, all-electric lifestyle on demand, something Jaguar will continue to develop as the brand grows beyond its traditional offering.
At Jaguar, we are carefully considering every aspect of our client journey as we progress to an all-electric luxury car company from 2025. As we explore alternatives to direct car ownership, this scheme provides a client centred mobility solution with on-demand concierge access to the all-electric I-PACE. Future Jaguar clients are continually looking for alternatives to car purchasing and we will closely monitor the success of this initiative and consider expanding across major cities around the world.
Managing Director, Jaguar
Jaguar have partnered with the UK’s leading Build to Rent developer and operator Moda Living, selecting two neighbourhoods– Moda, Angel Gardens, in Manchester, and Moda, New York Square, in Leeds. Residents using the service will be able to book an I-PACE for up to 48 hours using the dedicated Jaguar booking platform, with key handover and support provided by each site’s dedicated 24-hour concierge team. The booking is inclusive of insurance, charging costs, valeting and maintenance.
At Moda we are committed to sustainability and leading the industry transition to a low-carbon future, with the aim of achieving operational net zero carbon by 2030. This partnership with Jaguar offers our residents easy on-site access to an all-electric car, allowing them flexibility while being mindful of their carbon emissions, something which is another important step on that journey. Our longer-term aspiration is to provide access to sustainable transport to our growing 24,000 home pipeline.
Executive Director, Moda Living
Since its debut the Jaguar I-PACE has won more than 90 global awards, including the unprecedented treble at the 2019 World Car of the Year Awards, winning World Car Design of the Year, World Green Car and World Car of the Year, reinforcing its status as the benchmark all-electric performance SUV.