JAGUAR’S ICONIC E-TYPE CELEBRATES 60TH BIRTHDAY WITH BREMONT WATCH AND THE GLENTURRET WHISKY GIFTS

12 March 2021

Jaguar is celebrating the 60th anniversary of the legendary E-type in fitting style, with the release of an exclusive watch set and a rare whisky

British watchmaker Bremont has created a chronograph and rally-timer to mark six decades of the iconic sports car. The Glenturret distillery has released an E-type whisky, specially crafted to evoke its unique spirit.

Both commemorative items are strictly limited. There are only 120 examples of the Bremont watch box set – 60 each in green and grey, one for each year of the car’s existence. The whisky is limited to 265 bottles, representing the horsepower of the launch-specification E-types, two of which completed demonstration drives in Geneva 60-years ago.

Each E-type-inspired Bremont Watch and Rally Timer Box Set includes a bezel chronograph in green or grey, the colours of the two cars that made their way to Geneva 60 years ago, as well as Bremont’s first ever rally-timer. The combined stopwatch, tachymeter and clock can be displayed on a stand or fitted to a customer's car.

Working with Jaguar on the 60th celebration of this iconic car is a real honour. There is so much detail and inspiration to work with on the watch designs and doing a rally-timer for the first time is a perfect tribute.

Nick English
Bremont Co-Founder
JAGUAR’S ICONIC E-TYPE CELEBRATES 60TH BIRTHDAY WITH BREMONT WATCH AND THE GLENTURRET WHISKY GIFTS
JAGUAR’S ICONIC E-TYPE CELEBRATES 60TH BIRTHDAY WITH BREMONT WATCH AND THE GLENTURRET WHISKY GIFTS
JAGUAR’S ICONIC E-TYPE CELEBRATES 60TH BIRTHDAY WITH BREMONT WATCH AND THE GLENTURRET WHISKY GIFTS

All 120 customers will also get to drive three classic E-types on an exclusive visit to Jaguar’s Fen End facility.

The Glenturret E-type 60th Anniversary Single Malt Scotch Whisky is crafted at Scotland’s Oldest Working Distillery to evoke the E-type’s charisma and spirit. Each bottle bears a design from Jaguar Classic and is presented in a custom wooden box together with a bespoke book and key ring.

JAGUAR’S ICONIC E-TYPE CELEBRATES 60TH BIRTHDAY WITH BREMONT WATCH AND THE GLENTURRET WHISKY GIFTS

It has a complex nose, sweet and oily with dark fruits, dried ginger and clean oak. Toffee apple and caramel coat layers of fruit with syrup and sweet spice.

Wood spices quickly accelerate on the palate then brake suddenly. Darker fruits pull forward, liquorice sweeps in and sweetness flows throughout. Maturing oak intertwined with wood spice is last to arrive bringing a sweet, spicy, and warming finish.

Bob Dalgarno
Glenturret Whisky Maker

The Jaguar E-type was unveiled at the Geneva Motor Show, Switzerland, in March 1961. An Opalescent Gunmetal Grey 3.8-litre Fixed-Head Coupe registered ‘9600 HP’ was one of the first two E-types unveiled to invited guests. Driving ‘flat out’ to Switzerland from Coventry the night before the launch, public relations manager Bob Berry arrived with minutes to spare.

With overwhelming demand for drives with Berry, the legendary Jaguar test and development engineer Norman Dewis then drove a British Racing Green 3.8-litre roadster registered ‘77 RW’ overnight to Geneva.

Never before the E-type had a car inspired such passion and delight while making the world sit up and take notice. These exclusive 60th anniversary commemorations are perfect accompaniments to the car that became a timeless icon.

Joe Sinclair
Jaguar Land Rover Branded Goods and Licensing Director

Notes to Editors

The whisky and the watch are both available from 12 March, 09:00 GMT. The whisky is only on sale in the UK.

The exclusive Bremont watch, priced at £12,995, comes with the Rally Timer and Driving Experience can be purchased from: https://www.bremont.com/?utm_source=email&utm_medium=jaguar

 

The Glenturret E-type 60th Anniversary Single Malt Scotch Whisky, can be purchased exclusively for £1,500 from www.glenturret.com

 

About Jaguar 

Jaguar’s heritage of elegant design and breathtaking performance has excited and delighted the world for over 80 years. Today’s world-class Jaguar family comprises the award-winning XE, XF and XJ saloons, the dramatic F-TYPE sports car, the F-PACE performance SUV – the fastest-selling Jaguar ever – the E-PACE compact performance SUV and I-PACE, the all-electric performance SUV and 2019 World Car of the Year that puts Jaguar at the forefront of the electric vehicle revolution. 

 

 
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