CLASSIC DESIGNER GIFTS CELEBRATE 60 YEARS OF JAGUAR’S ICONIC E-TYPE

15 March 2021

Jaguar’s designers have created a range of exclusive gifts to mark the 60th anniversary of an automotive legend – the 1961 E-type.

  • E-type 60th Anniversary Collection gifts now available from Jaguar Retailers worldwide and online in selected markets
  • Collection includes items created exclusively for the anniversary by the Jaguar Design Studio
  • Limited-edition artworks, scale models and T-shirt celebrate six decades of Jaguar’s icon

The Jaguar E-type 60th Anniversary Collection includes artworks, T-shirts and scale models, all commemorating two journeys from Coventry to Switzerland for the E-type's launch at the Geneva Motor Show. It pays tribute to the specific cars, ‘9600 HP’ and ‘77 RW’, which played pivotal roles at the world premiere in March 1961

Items in the collection were created by the Jaguar Design Studio, overseen by Jaguar Design Director Julian Thomson. A pair of artworks, titled ‘From Coventry to Geneva’ celebrates the E-type's unforgettable public debut in fitting style. Strictly limited to 60 framed pairs, each comes with a certificate of authenticity.

  CLASSIC DESIGNER GIFTS CELEBRATE 60 YEARS OF JAGUAR’S ICONIC E-TYPE
CLASSIC DESIGNER GIFTS CELEBRATE 60 YEARS OF JAGUAR’S ICONIC E-TYPE
 CLASSIC DESIGNER GIFTS CELEBRATE 60 YEARS OF JAGUAR’S ICONIC E-TYPE
CLASSIC DESIGNER GIFTS CELEBRATE 60 YEARS OF JAGUAR’S ICONIC E-TYPE

The Journey to Geneva '61 sketch artwork, depicts the story behind the reveal in pop-art style. The artwork which is limited to 600 prints is another Jaguar Design creation, which is printed on fine art paper and supplied unframed.

That pop-art style continues on a limited run graphic T-shirt. Limited to just 960 examples, it is made of soft grey cotton mix jersey marl fabric with vintage styling to reflect the E-type's 1960s origins.

CLASSIC DESIGNER GIFTS CELEBRATE 60 YEARS OF JAGUAR’S ICONIC E-TYPE
CLASSIC DESIGNER GIFTS CELEBRATE 60 YEARS OF JAGUAR’S ICONIC E-TYPE
CLASSIC DESIGNER GIFTS CELEBRATE 60 YEARS OF JAGUAR’S ICONIC E-TYPE

The new range also includes a 1:18 scale die cast model capturing ‘9600 HP’, a 3.8-litre Fixed-Head Coupe. Choose from three colours: British Racing Green, Opalescent Dark Blue and Opalescent Gunmetal, each limited to just 400 examples.

CLASSIC DESIGNER GIFTS CELEBRATE 60 YEARS OF JAGUAR’S ICONIC E-TYPE
CLASSIC DESIGNER GIFTS CELEBRATE 60 YEARS OF JAGUAR’S ICONIC E-TYPE
CLASSIC DESIGNER GIFTS CELEBRATE 60 YEARS OF JAGUAR’S ICONIC E-TYPE

The E-type Jaguar instantly created motoring history. Never before had a car inspired such passion and delight while making the world sit up and take notice

This 60th Anniversary Collection is the perfect way to celebrate that history, with a range including some brilliant creations from the Jaguar Design team of today.

Joe Sinclair
Jaguar Land Rover Branded Goods and Licensing Director

Shop the Jaguar Collection online in the UK, Europe and China, and at Jaguar Retailers worldwide.

Notes to Editors

About Jaguar

Jaguar’s heritage of elegant design and breathtaking performance has excited and delighted the world for over 80 years. Today’s world-class Jaguar family comprises the award-winning XE, XF and XJ saloons, the dramatic F-TYPE sports car, the F-PACE performance SUV – the fastest-selling Jaguar ever – the E-PACE compact performance SUV and I-PACE, the all-electric performance SUV and 2019 World Car of the Year that puts Jaguar at the forefront of the electric vehicle revolution.

 

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