JAGUAR CLASSIC WILL CELEBRATE 60 YEARS OF E-TYPE IN 2021 WITH ANNIVERSARY TRIBUTE EDITION

12 August 2020

Jaguar Classic will create six matched pairs of E‑types to celebrate the iconic sports car’s 60th anniversary in 2021:
the E‑type 60 Collection.

  • In March 2021 Jaguar will celebrate the 60th anniversary of the iconic E‑type
  • Jaguar Classic is creating six limited‑edition matched pairs of restored 3.8 E‑types
  • E‑type 60 Edition specification includes commemorative detailing and exclusive paint colours, paying tribute to two of the most famous examples: ‘9600 HP’ and ‘77 RW’
  • The E‑type 60 Collection is available to order now. Customers interested in this unrepeatable opportunity should contact Jaguar Classic directly: www.jaguar.com/classic, +44 (0) 2476 566 600, sales@classic‑jaguarlandrover.com
  • For regular updates from Jaguar Classic, including the progress of the E‑type 60 Collection, follow the new official @Jaguar.Classic account on Instagram

Jaguar Classic will create six matched pairs of E‑types to celebrate the iconic sports car’s 60th anniversary in 2021: the E‑type 60 Collection.

Each pair of E‑type 60 Edition cars pay tribute to two of the oldest and most famous Jaguar E‑types of all: ‘9600 HP’ and ‘77 RW’, which played pivotal roles in the unveiling of the car at its world debut in Geneva, Switzerland in March 1961.

An Opalescent Gunmetal Grey 3.8‑litre Fixed‑Head Coupe registered ‘9600 HP’ was one of the first two E‑types unveiled to specially‑invited guests at the Parc des Eaux Vives. Driven ‘flat out’ to Switzerland from Coventry the night before the launch, public relations manager Bob Berry arrived with minutes to spare for demonstration drives.

With an outstanding reaction to the E‑type resulting in overwhelming demand for drives with Berry, legendary Jaguar Test and Development Engineer Norman Dewis was told to ‘drop everything’ and drive a British Racing Green 3.8‑litre roadster registered ‘77 RW’ overnight from Coventry to Geneva.

Both cars were also used for media road tests, which proved the car’s sensational performance – including its 150mph top speed – matched its jet aircraft‑inspired lines honed in a wind tunnel by aerodynamicist Malcolm Sayer.

JAGUAR CLASSIC WILL CELEBRATE 60 YEARS OF E-TYPE IN 2021 WITH ANNIVERSARY TRIBUTE EDITION

Every E‑type 60 Edition built by the team at Jaguar’s Classic Works facility in Warwickshire will be an existing 1960s 3.8‑litre E‑type fully‑restored to exclusive 60th anniversary tribute specification.

Each E‑type 60 Collection pair will include one Flat Out Grey ‘9600 HP’ coupe and one Drop Everything Green ‘77 RW’ roadster, with unique paint formulations exclusively reserved for these cars. Each E‑type 60 Edition will feature a number of 60th anniversary commemorative design details created in conjunction with Jaguar Design Director Julian Thomson.

Synonymous with the revolutionary zeitgeist of the Swinging Sixties, E‑types were owned by celebrities including Steve McQueen, Brigitte Bardot, Frank Sinatra, George Harrison, Tony Curtis and Britt Ekland. And, thanks to the beauty of its sculptural forms, its functionality and its impact on design, an E‑type became only the third car to join The Museum of Modern Art’s design collection in 1996.

The Jaguar E‑type is a genuine icon, as sensational today as the moment it was unveiled in 1961. It’s testament to the E‑type’s advanced design and engineering that it can still be enjoyed and admired as passionately almost 60 years on. The E‑type 60 Collection is a lasting tribute for E‑type admirers, honouring the car’s legacy and the achievements of the team that created it – many of whom have descendants working for Jaguar Classic today, expertly restoring, maintaining and future‑proofing enjoyment for generations to come.

Dan Pink
Director of Jaguar Classic

Jaguar Classic is the world’s number one source of genuine parts and owner services for the E‑type – from health‑checks and sympathetic upgrades to restoring expertly selected examples to ‘Reborn’ specification, meticulously returning them to as‑new condition.

For more information on the full range of cars, services, parts and experiences offered by Jaguar Classic, visit: www.jaguar.com/classic

For regular updates from Jaguar Classic, including the progress of the E‑type 60 Collection, follow the new official @Jaguar.Classic account on Instagram.

Notes to Editors

About Jaguar Classic

Jaguar Classic is the official source of authentic cars, expert services, genuine parts and unforgettable experiences for classic Jaguar enthusiasts worldwide. Our team of highly‑skilled engineers at the Jaguar Land Rover Classic Works facility in Coventry specialises in outstanding E‑type Reborn restorations and building exclusive New Original Jaguar D‑type continuation cars.

All enquiries from prospective Jaguar Classic customers should be directed to:
sales@classic‑jaguarlandrover.com / +44 (0) 2476 566 600 / www.jaguar.com/classic

For more information about Jaguar Classic Parts, visit www.parts.jaguarlandroverclassic.com

For further Jaguar Classic media information, visit www.media.jaguar.com

Follow @Jaguar.Classic on Instagram

Image usage

Supplied images must be credited “©JDHT”

J_Classic_Etype_60_290720_1961_Geneva_77RW_9600HP_JacquesDeClippel_01_CopyrightJDHT

CAPTION: Jaguar E‑types ’77 RW’ and ‘9600HP’ providing demonstration drives at Geneva, 1961. Pictured with Belgian Jaguar importer Jacques de Clippel

CREDIT: ©JDHT

J_Classic_Etype_60_290720_1961_Geneva_77RW_NormanDewis_02_CopyrightJDHT

CAPTION: Jaguar E‑type ’77 RW’ on a demonstration run with test driver and development engineer Norman Dewis, Geneva, 1961

CREDIT: ©JDHT

J_Classic_Etype_60_290720_1961_Geneva_9600HP_WilliamLyons_03_CopyrightJDHT

CAPTION:’9600HP’ with Jaguar founder Sir William Lyons at the E‑type launch, Parc des Eaux Vives, Geneva, 1961

CREDIT: ©JDHT

J_Classic_Etype_60_290720_1961_Geneva_9600HP_WilliamLyons_04_CopyrightJDHT

CAPTION: Jaguar founder Sir William Lyons presents E‑type ’9600HP’ to invited media at the Parc des Eaux Vives, Geneva in 1961

CREDIT: ©JDHT