BEST OF BRITISH: JAGUAR AND PHOTOGRAPHER RANKIN COLLABORATE TO CREATE STUNNING NEW ART

8 October 2019

Today, Jaguar is proud to reveal the first in a series of exquisite photographs created by the iconic British fashion and style photographer, Rankin

  • Two icons of British style join forces to create bespoke photographs of Jaguar sports saloons – XF, XE and legendary Mk 2
  • ‘Rooms by Rankin’ – internationally renowned fashion and style photographer Rankin designs and builds bespoke studio sets for one-off project
  • Bold creative direction brings Jaguar’s sports saloon design and pedigree to life in a modern and visually immersive way
  • Jaguar Mk 2 artwork pays homage to one of the most iconic of all British saloon cars, which this year celebrates its 60th anniversary

‛Rooms by Rankin’ is a special collaboration between Jaguar and Rankin to celebrate the design excellence and unparalleled performance of three key Jaguar sports saloons – XF, XE and the legendary Mk 2.

To create a sense of originality and visual dynamism, Rankin designed and built three bespoke studio rooms, each dressed to reflect the unique character of the car.

With our passion to create innovative, stand-out designs and Rankin’s reputation for fearless creativity, this collaboration makes perfect sense. We asked Rankin to push the boundaries and create a series of images that makes the cars really stand out.

Julian Thomson
Jaguar Design Director
FLYING HIGH - JAGUAR AND PHOTOGRAPHER RANKIN COLLABORATE TO CREATE STUNNING NEW ART SHOWCASING THE XF
FLYING HIGH - JAGUAR AND PHOTOGRAPHER RANKIN COLLABORATE TO CREATE STUNNING NEW ART SHOWCASING THE XF

The first photograph is ‘Flying High’, showcasing the Jaguar XF. Using hundreds of individually crafted paper birds, finished in bright orange to create a dramatic contrast with the XF’s striking metallic paintwork, it references the XF’s precision engineering and beautifully crafted exterior.

The second photograph is ‘Moving in the Mist’, featuring the Jaguar XE. Using layers of translucent sheets suspended from specially constructed rigging, aided by several wind machines to create a controlled air flow, the finished picture echoes the flowing form and natural elegance of the XE. 

 MOVING IN THE MIST - JAGUAR AND PHOTOGRAPHER RANKIN COLLABORATE TO CREATE STUNNING NEW ART
MOVING IN THE MIST - JAGUAR AND PHOTOGRAPHER RANKIN COLLABORATE TO CREATE STUNNING NEW ART

Finally, the third artwork is ‘Period Drama’ – a nostalgic picture to celebrate the 60th anniversary of the Jaguar Mk 2

It’s not often a global automotive brand presents you with an open brief, but that’s exactly what happened this time. They wanted three entertaining and eye-catching photographs to celebrate the core characteristics of each model. And that was it. What a dream brief.
The idea behind the ‘Rooms’ concept was to create a backdrop for each model – a bespoke visual tapestry that is fun and will make people smile. To me that’s what makes all Jaguar cars different and desirable, so I hope we’ve managed to achieve that.

Rankin
British fashion and style photographer

Configure your Jaguar at www.jaguar.com

FLYING HIGH - JAGUAR AND PHOTOGRAPHER RANKIN COLLABORATE TO CREATE STUNNING NEW ART SHOWCASING THE XF
MOVING IN THE MIST - JAGUAR AND PHOTOGRAPHER RANKIN COLLABORATE TO CREATE STUNNING NEW ART
PERIOD DRAMA - JAGUAR AND PHOTOGRAPHER RANKIN COLLABORATE TO CREATE STUNNING NEW ART

Further information

Jaguar PR social channels

- Facebook: http://www.facebook.com/Jaguar

- Twitter: http://twitter.com/Jaguar @Jaguar

- Instagram: http://instagram.com/Jaguar

- YouTube: http://www.youtube.com/JaguarCars

Notes to Editors

About Jaguar

Jaguar’s heritage of elegant design and breathtaking performance has excited and delighted the world for over 80 years. Today’s world-class Jaguar family comprises the award-winning XE, XF and XJ saloons, the dramatic F-TYPE sports car, the F-PACE performance SUV – the fastest-selling Jaguar ever – the E-PACE compact performance SUV and I-PACE, the all-electric performance SUV and 2019 World Car of the Year that puts Jaguar at the forefront of the electric vehicle revolution.

About Rankin

Rankin is a British photographer, publisher and film director. He studied at the London College of Printing and, there, he met fellow student Jefferson Hack and together they launched the iconic pop culture magazine, Dazed and Confused. Rankin is now considered one of the world’s leading photographers with a style every bit as daring as the content of that magazine. His portfolio is packed full of famous names, including Tony Blair, the Spice Girls, Madonna, Kate Moss, HM The Queen, the Rolling Stones and David Bowie.

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