A replica Jaguar design studio showcases the I‑PACE Concept
- Unique immersive installation showcases Jaguar design, charting the journey from drawing board to finished product
- Exhibit includes a unique look at the Jaguar FUTURE‑TYPE, which imagines a vision for the future of driving and car ownership
- Installation includes a replica design studio, giving visitors a unique insight to the work of Jaguar Director of Design Ian Callum and his team
- Entry to the Jaguar‑sponsored and curated exhibition is free from 18‑24 September at Somerset House, London
Jaguar is showcasing the future of car design with a unique demonstration as part of the new Design Frontiers exhibition at Somerset House, London.
Visitors will be able to experience cutting‑edge design in a replica Jaguar design studio, which showcases the hi‑tech creative process behind the electric I‑PACE Concept, from the initial sketches and clay models to the finished vehicle.
JAGUAR PUSHES DESIGN FRONTIERS AT LONDON SHOW
JAGUAR PUSHES DESIGN FRONTIERS AT LONDON SHOW
A glimpse of the future is provided by an immersive presentation of the innovative Jaguar FUTURE‑TYPE virtual concept. The display introduces Jaguar’s vision for shared urban mobility in 2040 using a 3D installation and light projection technology.
The Jaguar‑sponsored Design Frontiers event has exhibits from more than 30 international designers.
Jaguar’s support of the Design Frontiers exhibition demonstrates our dedication to innovation, which is at the forefront of our own design process. The importance of good design is impossible to underestimate – the ability to create something that is both functional and beautiful should be celebrated.
Ian Callum
Director of Design, Jaguar
FUTURE‑TYPE aims to deliver answers to the complex questions surrounding car ownership in 2040 and beyond. The rapid development of autonomous technologies and the prospect of on‑demand vehicle ownership in the densely populated cities of tomorrow pose unique challenges for designers.
Innovative solutions are the answer and the FUTURE‑TYPE’s narrow body is designed to make the most of the space available in congested cities while the interior’s clever 2+1 social seating layout optimises cabin space and encourages occupants to talk face‑to‑face when travelling autonomously.
Design will always have an emotional value with customers and this will always be fundamental to what makes Jaguar unique. As engineering and manufacturing technology advances, each new model represents an exciting opportunity for us to push the frontiers of car design.
Ian Callum
Director of Design, Jaguar
Jaguar has a rich heritage of producing innovative and beautiful cars, from iconic models like the XKSS and E‑type to contemporary designs including the XF business saloon and F‑TYPE sports car. Earlier this year, the Jaguar F‑PACE performance SUV was named World Car Design of the Year at the World Car of the Year Awards 2017.
The FREE‑TO‑ENTER Design Frontiers exhibition takes place from 18‑24 September at Somerset House in London
