JAGUAR INVITES CAR BUYERS FOR COMPETITIVE GROUP TESTS AT UK SHOWROOMS

31 August 2016

Jaguar UK makes a bold statement this summer with an open invitation for car buyers to test the multi‑award‑winning XE against its rivals in the market through group tests arranged at UK showrooms.

  • Jaguar’s XE sports saloon is pitted against its rivals across UK showrooms in the first weekend of September
  • Car buyers invited to test up to three competitor vehicles at Jaguar UK showrooms and decide for themselves if the XE beats its rivals onto their driveway
  • Jaguar becomes the first manufacturer in the UK to offer such a competitive comparison through its showrooms
  • The multi‑award winning Jaguar XE is the current Auto Express Compact Executive Car of the Year and was named ‘a Game Changer’ at the 2016 Autocar Awards

IN DETAIL

(Whitley, Coventry – 31st August 2016). Jaguar UK makes a bold statement this summer with an open invitation for car buyers to test the multi‑award‑winning XE against its rivals in the market through group tests arranged at UK showrooms.

More than 250 examples of the three main rivals to the Jaguar XE have been brought in for the first weekend of September and placed at key Jaguar retailers across the UK for the magazine‑style group tests to take place.

Our offer is simple: if you are interested in test driving a Jaguar XE, but are uncertain about how it will compare against its key rivals, then contact your local Jaguar retailer and arrange your own personal group test. It’s a bold move, never done before by a manufacturer in the UK, but the Jaguar XE speaks for itself. It is the best looking car in its class, appealing to the heart but with class‑leading running costs that add up to a shrewd financial purchase.

It’s a class leader across the key measures of efficiency, performance and cost of ownership and absolutely holds its own in the most hotly contested sector of the market against the most established players in the world. We know it, the critics know it, now it’s time for car buyers across the UK to know it – and crucially, experience it – for themselves.

Jeremy Hicks
Jaguar Land Rover UK managing director

The multiple Executive Car of the Year winner has played a crucial role in the business’s record‑breaking sales in 2016, with almost 30,000 XEs making their way onto global driveways so far this year. The Autocar 2016 ‘Game Changer’ is fast approaching its 50th award, and was shortlisted for the coveted European Car of the Year award.

Already hailed as the best drivers’ car in its class, the updates to the XE for the 2017 model year have enhanced this further. It now comes with key specification additions; including an all‑wheel drive (AWD) system, which is available to order on the 2.0‑litre Ingenium 180PS diesel variant.

The AWD system enhances vehicle dynamics and improves traction, while Adaptive Surface Response (AdSR) optimises the AWD system by changing the powertrain and Dynamic Stability Control system mapping according to the conditions.

Jaguar's advanced Lightweight Aluminium Architecture, and high‑tech Ingenium engines, make the XE the most efficient non‑hybrid car in its class with fuel economy of up to 75mpg and CO2 emissions as low as 99g/km. As well as its business‑friendly emissions the XE also boasts the highest three‑year/60,000‑mile residual value* in the segment.

The 2017 model year XE also comes with a state‑of‑the‑art InControl Touch Pro infotainment system with a 10.2‑inch tablet‑style touchscreen that offers intuitive operation, super‑fast response times and intelligent navigation. The system offers a Wi‑Fi hotspot for up to eight devices, and is compatible with an Apple Watch app, that offers remote functions including fuel level check, lock and unlock, and even remote engine starts.

The Jaguar XE is available to order now at Jaguar UK retailers priced from £26,990.00 on‑the road (OTR) and can be configured to your preferred specification at: www.jaguar.co.uk  

Find out where you can take on the Jaguar XE Challenge here: www.jaguar.co.uk/xechallenge

‑ ENDS –

Further information

FIVE REASONS TO BUY THE JAGUAR XE:

  • The XE is the most efficient non‑hybrid car in its class with fuel economy of up to 75mpg and CO2 emissions as low as 99g/km.
  • The XE a boasts the highest three‑year/60,000‑mile residual value* in the segment.
  • Euro NCAP selected it as the winner in the large family car category at their Best in Class Cars of 2015 awards. The XE has already received the maximum five star rating from Euro NCAP against 2015's highly demanding test protocols.
  • It’s a ‘Game Changer’ according to Autocar, Britain’s oldest motoring magazine.
  • Auto Express has named it their ‘Compact Executive Car of the Year’ for the second year running.

*Data according to KeeResources KWIKcarcost, 17 May 2016

Notes to Editors

  • The Jaguar XE is built at Jaguar Land Rover’s Solihull Advanced Manufacturing Plant, alongside the Land Rover Discovery, Range Rover, Range Rover Sport and Jaguar F‑PACE.
  • The Solihull Advanced Manufacturing Plant was recently transformed into one of the most advanced car manufacturing facilities in the world, thanks to a £1.5bn investment – it can build an XE every 78 seconds.
  • The XE, the most advanced, efficient and refined sports saloon that Jaguar has ever produced is priced from £26,990, available to specify at www.jaguar.co.uk

For more information, please visit www.newsroom.jaguarlandrover.com or contact:

Ken McConomy
Head of UK PR
M: + 44 (0) 7714 725236 E: kmcconom@jaguarlandrover.com

Conrad Allum
Jaguar UK Senior Press Officer
M: +44 (0) 7552 346284
E: ceallum@jaguarlandrover.com