#JaguarWorldFirst
#BurjKhalifa
- World First for Jaguar and Burj Khalifa: No other commercial brand has ever used the architectural landmark as a branding space
- In fitting tribute to the city of firsts: Stunt was chosen for Dubai to launch Jaguar's first SUV to the region
- Thousands of spectators watched the show at Burj Khalifa, Downtown Dubai
- Live satellite feed on www.youtube.com/JaguarMENA attracted viewers from around the world
A historic world first has just been accomplished by British luxury brand Jaguar for its Middle East launch of the All-New F-PACE performance SUV.
In a fitting tribute to the renowned city of firsts Dubai was a worthy choice for Jaguar to launch the F-PACE, the brand's first SUV, to the Middle East region with a jaw-dropping show on the façade of the city's globally renowned iconic landmark - Burj Khalifa.
Thousands of Dubai residents, tourists and a handpicked selection of VIP guests turned out to watch the dramatic three minute spectacle which was seen across the world by viewers on Jaguar's online channels.
The show started with a striking projection of the Dubai cityscape across the huge central panel of the Burj Khalifa façade, with the F-PACE outline roaring into view, scaling the length of Burj Khalifa; representing the performance prowess of Jaguar's newest addition. A beautifully crafted Arabic calligraphy symbol by renowned Arab artist Wissam Shawkat then took shape on the façade before bursting off screen.
The spectacle culminated in the dramatic reveal of the Jaguar F-PACE, elevated almost six metres off ground-level, framed in a rainbow of fireworks to a choreographed finale. A synchronised reveal of the car also took place beside the Horse 2007 statue by Fernando Botero at The Dubai Mall promenade level in front of Burj Khalifa and was later available to guests for an up close and personal experience.
Spanning a total area of 32,467 square metres, Burj Khalifa's LED Façade holds the Guinness record as the 'World's Largest LED-Illuminated Façade' and brought to life the Jaguar display using 70,000 LED bulbs synchronised across the imposing structure which stands at an impressive 828 meters.
Jaguar marked the occasion with an exclusive event held at the quintessentially British Fortnum & Mason overlooking Burj Khalifa; a fitting venue for the British marque, where VIP guests were treated to exceptional food and unparalleled views of the breath-taking display as it unfolded.
Speaking directly after the dramatic reveal, Jaguar Land Rover MENA Managing Director Bruce Robertson, said: "The All-New Jaguar F-PACE is the ultimate practical sports car and the most important launch in our brand history; delivering an unparalleled driving experience. What better way to welcome the F-PACE to the region than with a world-first on the world's tallest building - the iconic Burj Khalifa."
He continued, "Although Jaguar is no stranger to world-firsts, it is still a niche brand manufactured on a relatively small scale, and to this point I am extremely proud of the regional team for turning this into such a spectacular global milestone which no other commercial brand, international or otherwise has managed to accomplish - it will be celebrated for years to come."
The All-new Jaguar F-PACE is a dynamic five-seat performance crossover offering a combination of Jaguar sports car inspired exterior design, fused with a practical and spacious luxury interior. Designed, engineered, and manufactured in the UK, the Jaguar F-PACE has undergone thorough regional testing at Jaguar Land Rover's Engineering Test Centre in Dubai and is now available to order at exclusive Jaguar retailers across the Middle East and North Africa region.
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NOTES TO EDITORS
- Visitors to The Dubai Mall Promenade in Downtown Dubai will be able to see the Jaguar F-PACE show on Burj Khalifa façade from 3rd-9th May with scheduled shows between 7pm to 11pm
- For further information on the event please contact Weber Shandwick PR MENA on +971 4 445 42 22 jlr@webershandwick.com
- For further information on Jaguar go to live.jaguar-me.com
ABOUT JAGUAR MENA
Jaguar is one of the world's premier luxury sports saloon and sports car marques. For over 80 years, Jaguar has pushed the boundaries of what is possible, inspired by founder Sir William Lyons. Technology is at the heart of the Jaguar DNA, so every innovation and technology in a Jaguar is developed to create a driving experience that always feels instinctive.
Jaguar has built up a loyal following in the MENA region, due in part to the brand's focus on investing in exciting new technology and R&D resulting in breakthrough products for new markets and growing segments. Today's line-up, the strongest in the brand's history, consists of the Jaguar F-TYPE Convertible and Jaguar F-TYPE Coupé, the Jaguar XJ luxury sedan, the all-new Jaguar XF sports saloon, the newly introduced aluminium-intensive Jaguar XE which is setting the standard for driving dynamics in the midsize segment and of course the recently announced Jaguar F-PACE, the company's all-new performance crossover that joined the line-up in 2016.
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