- Jaguar lights up London to mark the unveiling of the new Jaguar XE
- Emeli Sandé premiered her crowd sourced Jaguar FEEL XE track 'Feels Like', performing live from the middle of the Thames ‑ streamed live here http://iframe.ggwebcast.com/tvc/jaguar/feelxe/
- London skyline illuminated red along with projection mapping visual spectacle on London's County Hall
- Star‑studded show at Earls Court to reveal new Jaguar XE to an audience of 3000 V.I.P.s narrated by actor John Hannah celebrating Jaguar's past, present and future
- Performances by Great British talent including Emeli Sandé, The Kaiser Chiefs, Eliza Doolittle and the Royal Ballet
- Star‑studded audience including Stella McCartney @StellaMcCartney, David Gandy @DGandyOfficial, José Mourinho, Laura Whitmore, Ruben Cortada @rubencortadaS, Sam Riley, Sienna Guillory @guillorybe, Steve Redgrave, Brian Johnson and Gary Lineker @GaryLineker
- Jaguar XE dramatically delivered to Earls Court by helicopter and high‑speed landing craft down the Thames, then escorted by 1960's Mark II Jaguar Police cars
- London Design Museum displays innovative Jaguar XE Word Cloud sculpture as part of the celebration of British design
- Indicative pricing for the Jaguar XE range from £27,000
To view and share the the film of the XE flying over London, click here
For high resolution video files visit www.broadcast.jaguarlandrover.com
Tonight, Jaguar reveals special events across London at
iconic locations to mark the world premiere of the new Jaguar XE,
the brand's new sports saloon. With
live performances and exhilarating stunts on the River Thames
and at Earls Court, Jaguar celebrated British creativity
and innovation as part of the dramatic unveiling of the Jaguar
XE.
Jaguar has been working with multi‑platinum, British singer
songwriter Emeli Sandé to create a FEEL XE track which has
been inspired by the public through social media. Fans were
asked "What makes you feel Exhilarated?" using #FEELXE.
Emeli premiered the new track, 'Feels Like', live on the
Thames as part of an exclusive 45‑minute set on a floating
stage positioned in the middle of the river with the London
Eye and County Hall as a backdrop.
A crowd of 300 fans watched from a nearby boat and assembled
crowds were treated to a projection‑mapping spectacle on
County Hall that included the public's social media insights
that inspired the song. To create a truly stunning
setting, landmarks including The London Eye, County
Hall and Shell Building were turned red, while a series
of red flares were launched along the river to turn the
skyline red during the performance.
Emeli Sandé said: "This unique collaboration with Jaguar
has been a great experience. Being able to interact and
engage with my fans to create this song is something that I am
immensely proud of. It's even more special to have had the
opportunity to perform it live for the first time in such
a breathtaking setting as part of the Jaguar XE
celebrations."
Jaguar began its celebrations earlier in the night with a
star‑studded event at Earls Court, the home of 14 Jaguar
debuts since 1935. An audience of over 3,000 VIP guests were
in attendance, including Stella McCartney, David Gandy, Damian
Lewis, José Mourinho, Brian Johnson, Sam Riley, Gary
Lineker, Ruben Cortada, Example and Sienna Guillory.
The show was narrated by actor John Hannah and included
performances by Emeli Sandé, The Kaiser Chiefs, Eliza
Doolittle, the Royal Ballet, members of the London
Philharmonic Orchestra and Max Milner from The Voice. Each
performance brought to life significant moments in the
history of Jaguar, from the launch of the SS100 in 1935 to the
global success of the current Jaguar line‑up. The show
culminated in a spectacular reveal of the Jaguar XE, showing
its dramatic journey from the new XE state‑of‑the‑art
Manufacturing facility in Solihull, UK to Earls Court.
The journey began with 1,000 employees at Solihull forming an
'XE' shape as the Red Arrows flew past in formation as the car
was air‑lifted by helicopter to start its journey to London. The
helicopter carried the car along the Thames to Tower Bridge
before being placed on a high‑speed landing craft to continue
its journey to Chelsea Harbour. The final leg from Battersea
Bridge saw the XE escorted by two 1960's Mark II Jaguar Police
Cars into the Earls Court Arena. Six manufacturing Robots formed a
Guard of Honour to reveal the car to the seated audience
watching live and the thousands watching online around the
world.
Phil Popham, Group Marketing Director of Jaguar Land Rover
said: "The Jaguar XE is a really exciting car. It will be
a true driver's car that looks great and the £27,000 entry price
makes it a very attainable Jaguar. Such a significant car for
Jaguar deserved a suitably fitting world premiere here in
Britain where the car is designed, engineered and
manufactured."
Renowned British designer Stella McCartney will be revealing
her Parisian FEEL XE experience later this month, with Idris
Elba's FEEL XE project to follow.
The new, rear‑drive Jaguar XE features advanced lightweight
construction, exciting design, luxurious interior and
outstanding ride and handling. Indicative pricing for the XE
range is from £27,000 with low cost of ownership due to highly
competitive fuel economy, emissions, insurance ratings,
service intervals and residual values. The XE goes on sale in
2015, with the high‑performance S model at the top of the
range. Full details of the range announced at Paris Motor Show
on 02 October 2014.
‑ ENDS ‑
Notes to Editors:
Jaguar Channels:
‑ Facebook: http://www.facebook.com/Jaguar
‑ Twitter: http://twitter.com/Jaguar
‑ Instagram: http://instagram.com/Jaguar
‑ YouTube: http://www.youtube.com/JaguarCars
For further information please
contact:
Dulcie Clare ‑ 07730 589 247
dulcie@thebrooklynbrothers.com
Claudia Davies ‑ 07500 796 872
Claudia@thebrooklynbrothers.com
Juliet Fairbairn ‑ 07585 795 758
jfairba4@jaguarlandrover.com
