IN BRIEF
- Jaguar Design Director Ian Callum announced as LinkedIn Influencer
- Callum joins an exclusive group of a carefully curated list of "thought leaders" including U.S. President Barack Obama and renowned entrepreneurs Richard Branson and Bill Gates
- Ian Callum's first LinkedIn Influencer post entitled: "Why the most successful companies embrace design" is available to read here
IN DETAIL
Jaguar Design Director Ian Callum today joins LinkedIn as an
Influencer, a group of the top minds in business who share their
views and opinions with LinkedIn's 300 million members across the
world.
Launched in October 2012, LinkedIn welcome Influencers to share
unique and original content and now has around 500 Influencers
including the likes of Virgin Group founder Richard Branson,
Microsoft founder Bill Gates, New York City Mayor Michael
Bloomberg, Hewlett‑Packard CEO Meg Whitman, journalist Maria
Shriver, UK Prime Minister David Cameron and many more.
Callum, who is responsible for the design of the current range of Jaguar sports and luxury cars, including the new F‑TYPE, today publishes an Influencer post on LinkedIn which explains the reasons for the most successful companies embracing design, a topic very close to his heart. The Influencer post discusses the importance of design for all product‑led businesses in order to appeal to targeted audiences and may be read here.
Ian Callum said: "It is an honour to be invited to contribute as an Influencer on LinkedIn. It is exciting to be in such exceptional company as the likes of Richard Branson and U.S. President Barack Obama. I always try to learn from those around me and I look forward to sharing my own experiences and insights with a diverse audience. Hopefully this will be the start of a new stage of learning and collaborating."
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For further details please contact:
Dan Connell | PR and Communications Manager | E: dconnel1@jaguarlandrover.com | T: +44 7880 177307
Laura Edwards | Brand Communications Officer | E: ledward5@jaguarlandrover.com | T: +44 7557 540612