Jaguar Named Best Brand in What Car? / J.D. Power Survey for Third Successive Year

IN BRIEF

• Jaguar named Best Brand in What Car? / J.D. Power survey for a third year in a row
• Jaguar XF placed in top 10 models to own in UK car market 
• Luxurious interiors, styling and powerful engines in Jaguar cars all rated highly by customers   

IN DETAIL 

Jaguar is the number one automotive brand in the UK, according to the 2014 What Car? / J.D. Power survey*.  The result means Jaguar has now retained the title of Best Brand in this influential survey for a remarkable three years in a row. 

The survey considered the opinions of over 15,000 UK car owners, who rated 109 car models from 27 brands. Jim Holder, What Car? Editor‑in‑Chief said: "It is great to see Jaguar rated so highly by customers in the company's home market. The XF is Jaguar's best‑selling model and it is easy to see why ‑ customers gave excellent ratings across styling, comfort and reliability".  

Jaguar's Best Brand accolade was attained due to the marque's high ratings for styling, comfort, reliability, insurance costs and dealer facilities. The Jaguar XF finished 10^th in the survey, and was one of the most highly rated cars in the executive class. The XF has won numerous international awards since its launch, with sales increasing each year with the introduction of new body styles, powertrains and trim levels. 

Jeremy Hicks, Jaguar Land Rover UK Managing Director, said: "I am extremely proud of the design, engineering and manufacturing teams at Jaguar, for producing a range of cars that our customers adore. And I am delighted that the Jaguar UK dealer network consistently delivers a service to our customers that means owning a Jaguar is as enjoyable as it is to drive one. 

"For Jaguar to be placed at the top of the What Car? / J.D. Power survey results for the third year in a row is a huge honour. With a number of exciting new product launches in our plans, we look forward to bringing the Jaguar ownership experience to a whole range of new customers." 

‑ ENDS ‑ 

Editors' notes 

* Jaguar finished joint first with Lexus. 

The What Car?/J.D. Power study measures customer satisfaction with the vehicle and dealer service and is based on evaluation of numerous attributes grouped in four key measures. In order of importance they are:  vehicle appeal (31%), which includes performance, design, comfort and features; vehicle quality and reliability (22%);  ownership costs (25%), which includes fuel consumption, insurance and costs of service/repair; and dealer service satisfaction (22%). 

The What Car?/J.D. Power customer satisfaction survey took place during January and March 2014, opinions from over 15,000 motorists about their car: registered between January 2011 and December 2012. Only models with more than 4000 sales were considered (109 in total). 

2014 manufacturer league table 

What Car? / JD Power category winners 

Small car               Citroën DS3

Large SUV            Lexus RX

Small MPV            Kia Venga

MPV VW                VW Touran

Executive              Volvo V70/XC70

Fun                         VW Scirocco

Family                    Mercedes C‑Class

SUV                        Skoda Yeti

Small family car  VW Golf Plus

City car                  VW Up 

2014 model league table