- Jaguar joins events surrounding NBA All Star Weekend with a celebration of originality and individual style
- Jaguar Type 00 design vision concept on display alongside the brand's own Tunnel Walk – the sporting world's version of a fashion runway
- Transformed British brand hosts VIPs from athletics, entertainment, style and business in San Francisco
- Style expert Lance Fresh interviews athletes and tastemakers about creativity and personal style at the Jaguar Tunnel Walk
- The first exuberant modernist Jaguar production car, an electric four‑door GT, will be revealed in late 2025
San Francisco, USA – Thursday 13 February 2025: Jaguar is bringing its Type 00 design vision concept to San Francisco to be part of the ‘Blue Carpet’ Tunnel Walk for the duration of the NBA All‑Star Weekend.
The transformed British brand is celebrating originality and individual style with the biggest names in sport, entertainment and media. Type 00 will be on display alongside Jaguar’s own Tunnel Walk – the sporting world's version of a fashion runway. Style content creator Lance Fresh will interview athletes and tastemakers about creativity and personal style.
Jaguar Type 00 is the dramatic physical manifestation of Jaguar’s recaptured ‘copy nothing’ ethos. This is its first public sighting since it was revealed at Miami Art Week, in December, making waves around the world.
Jaguar’s ‘Copy Nothing’ ethos and its new creative language of ‘Exuberant Modernism’ make it a natural fit for the celebration of self‑expression and creativity in San Francisco for the duration of the NBA All‑Star Weekend.
The weekend brings together the greatest basketball players and their most loyal fans and provides a stage for the league’s most fashionable athletes to showcase their creative looks. The emphasis is on off‑court fashion moments, with players stepping out in their best ‘Tunnel Outfits’ on the sport’s version of a fashion runway – a cultural moment.
Our presence at the events surrounding the NBA All‑Star Weekend showcases Jaguar's commitment to creativity and originality. Just like Type 00 stands out with its unique British flair, the athletes and entertainers at the event shine with their bold personal styles. This partnership highlights our shared dedication to originality and self‑expression.
Brandon Baldassari
US Brand Director, Jaguar
The first exuberant modernist Jaguar production car, an electric four‑door GT, will be revealed in late 2025.
As part of a SB Nation partnership with Jaguar, style consultant and TV host Lance Fresh talks to special guests from sport, culture, and style about their personal fashion journeys and the cultural impact of the ‘Tunnel Walk’. One of the first to identify the trend of the NBA’s on and off‑court fashion, Fresh hosts Evolve & Flex on Apple TV+, Hulu, Prime Video, and MAX.
Jaguar will also partner with exclusive restaurant and scene‑maker SEI LESS to celebrate and champion originality through hospitality company Lo Kee’s series of weekend lifestyle parties and other events surrounding or being held in celebration of the NBA All‑Star Weekend. Guests will include notable athletes, entertainers, stylists, and tastemakers at the intersection of arts, culture, and sports.
Schedule of events
Friday February 14:
- Day: Playmaker activation bringing together some of the top podcasts in sports, hosted by Shaquille O’Neal, Angel Reese, Jalen Brunson, Mike Miller, and Udonis Haslem. Jaguar activation will serve as the arrival experience (entrance and check‑in) for all guests
- Evening: SEI LESS and Hennessy VIP Party. Jaguar activation will serve as the arrival experience (entrance and check‑in) for guests designated on the VIP guest list
Saturday February 15:
- Day: Social video content creation, featuring Lance Fresh, Nick ("Swaggy P") Young, and special guest athletes and tastemakers, presented by Jaguar and SB Nation. Jaguar activation will serve as the arrival experience (entrance and check‑in) for 100 VIP guests
- Evening: Vox Media/SB Nation VIP party with Sei Less and Lo Kee. Jaguar activation will serve as the arrival experience (entrance and check‑in) for 500 VIP guests from SEI LESS and SB Nation
Sunday February 16 (Game Day):
- Evening: SEI LESS and Wingstop VIP After Party. Jaguar activation will serve as the arrival experience (entrance and check‑in) for guests designated on the VIP guest list