- Jaguar is recapturing its original ethos to ‘Copy Nothing’. Following the debut of its bold new visual identity last month, the next step on its transformational journey has been revealed in the form of a distinctive design vision concept
- Jaguar Type 00 is an example of Jaguar at its best. A fearless statement. An object of desire. A concept with bold forms and exuberant proportions to inspire future Jaguar models
- Unique and different to the norm. Visionary design defies electric vehicle convention, featuring a long hood, sweeping roofline, fastback profile and 23‑inch alloy wheels for a dramatic silhouette
- Type 00 showcases the Jaguar brand’s vibrant new identity. Symbols of change highlight the transformation, inspired by the Jaguar brand’s rich heritage, including the leaper – a precious mark of provenance
- A fearless new face for Jaguar. Flush surfaces. Glassless rear tailgate and panoramic roof with body‑harmonised glazing create a sense of sculpture
- Type 00 is presented in two colors, dubbed Miami Pink and London Blue – the former reflects the iconic Art Deco surroundings of its reveal, the latter references its British heritage
- Global re‑emergence of Jaguar at Miami Art Week emphasises its purpose as an advocate for art, in a celebration of British creativity and emerging artists
- Jaguar’s first reimagined production car will be an electric four‑door GT – to be revealed in late 2025 and built in the UK
See: www.jaguar.com/copy‑nothing - New model will use dedicated Jaguar Electric Architecture (JEA) and a projected driving range up to 430 miles (692km) EPA on a single charge and adding up to 200 miles (321km) of range in as little as 15 minutes when rapid charging. (The official range is subject to final testing on the future production model.)
MIAMI, USA / December 02, 2024: Introducing an unmistakable, unexpected and dramatic physical manifestation of Jaguar, as the brand continues its transformation. Type 00 (pronounced Type Zero Zero) embodies the Jaguar brand’s creative philosophy of Exuberant Modernism following the debut of its new brand identity.
The world premiere of the design vision concept at Miami Art Week – as South Florida becomes the center of the art world for six‑days – previews what’s to come from Jaguar, as the brand recaptures the original ‘Copy Nothing’ ethos of its founder, Sir William Lyons.
The magic of Jaguar is close to my heart – an original British luxury brand unmatched in its heritage, artistry and emotional magnetism. That’s the Jaguar we are recapturing and we will create the same sense of awe that surrounded iconic models like the E‑type. Our journey is already underway, guided by our original ethos to Copy Nothing – and the results will be nothing short of spectacular.
Adrian Mardell
Chief Executive Office, JLR
In Miami, Jaguar brand’s transformation into an electric‑only brand with an elevated family of highly desirable and exclusive new luxury vehicles continues. This transition extends beyond the products Jaguar designs and engineers; it represents a reimagination of the entire brand.
We have forged a fearlessly creative new character for Jaguar that is true to the DNA of the brand but future facing, relevant and one that really stands out.
Rawdon Glover
Managing Director, Jaguar
World premiere: Type 00
Introducing Type 00. The physical manifestation of the Jaguar brand’s new creative philosophy – Exuberant Modernism.
The ‘Type’ prefix is a link to the brand’s provenance, to models like the pioneering E‑Type vehicle. The first zero references zero tailpipe emissions. The second represents its status as car zero in our new lineage. Its visionary design defies electric vehicle convention with a long hood, sweeping roofline, 23‑inch alloy wheels, fastback profile and boat‑tail to create a dramatic silhouette with sophisticated, modernist surfaces. This design was enabled by our unique and dedicated architecture (JEA)
(Jaguar Electrical Architecture).
Type 00 is a pure expression of Jaguar brand’s new creative philosophy. It has an unmistakeable presence. This is the result of brave, unconstrained creative thinking, and unwavering determination. It is our first physical manifestation and the foundation stone for a new family of Jaguars that will look unlike anything you’ve ever seen. A vision which strives for the highest level of artistic endeavour.
Professor Gerry McGovern OBE
Chief Creative Officer, JLR
Exuberant Modernism
The Jaguar brand’s new creative philosophy is founded on three fundamental characteristics and expressed in every part of the brand and everywhere it appears – represented in both a new artistic visual identity and the way it builds relationships with clients.
- Exuberant. Vibrant, uninhibited and fearless. In the vehicles it creates and moments it curates
- Modernist. Future‑facing, curious and inspired by the world. Respectful of the past, not dictated by it
- Compelling. Holistic, sensory and extraordinary. Generating meaningful connections with clients
Capturing the Spirit of Jaguar
Type 00 is a prelude to a future generation of Jaguar models that will recapture the spirit and essence of the brand at its best. Our start point was a blank sheet of paper from both a design and engineering perspective. A new and unique architecture, JEA, was developed from scratch to enable the dramatic design of Type 00.
This dedicated technology platform will ensure clients experience a captivating driving experience, engaging handling and exemplary ride comfort.
The latest electrification technologies and awe‑inspiring designs will make future Jaguar vehicles stand out in an increasingly homogenous EV market.
The first new‑generation production Jaguar will be a four door GT to be revealed in late 2025. Jaguar engineers are projecting a range up to 430 miles on a single charge, with up to 200 miles of range in 15 minutes when rapid charging. The official range is subject to final testing on the future production model.
Exclusive brand stores
Jaguar will come to life in a select number of exclusive brand stores for clients around the world. These environments will present an immersive step into the world of Jaguar, embracing their setting and local culture and be complemented by a wider global network of luxury retailers. Jaguar’s first new brand store will be in the heart of the luxury fashion district of Paris, in the 8th arrondissement.
Dramatic exterior
The confident new face combines upright, flush surfaces with the new Jaguar device mark at its center. A distinctive and precise front light signature emphasizes the corners of the car, giving width and grounding it.
The side profile is dominated by bold proportions, with the Jaguar ‘leaper’ laser‑etched into a hand‑finished brass ingot on each side of the car. These ingots theatrically deploy to reveal rear‑facing cameras that – like the charging ports and front air intakes – remain hidden until needed.
The rear continues the bold statement. A glassless tailgate and panoramic body‑harmonized glazed roof create a sense of sculpture. The rear elevation is defined by distinctive horizontal Strikethrough graphics, which hide dramatic full‑width taillights and emphasise the power and scale of Type 00.
Jaguar is no place for ordinary. When you see a new Jaguar for the first time, it must have a sense of awe, of never having been seen before. Type 00 commands attention, like all the best Jaguars of the past. It has a dramatic presence, channelling a unique spirit of British creativity and originality. It celebrates art and embodies the essence of Exuberant Modernism.
Constantino Segui Gilabert
Chief Exterior Designer, Jaguar
Just as a pair of E‑type vehicles attended its 1961 launch at the Geneva Motor Show, the reveal of Type 00 celebrates two contrasting interpretations of Jaguar’s new design vision. A Satin Rhodon Rose example – dubbed ‘Miami Pink’ in honour of the pastel colors of the city’s iconic Art Deco architecture – is inspired by the distinctive rose colour that brass takes on as it ages. It is joined by a striking Inception Silver Blue model. Dubbed ‘London Blue’, it is inspired by the Opalescent Silver Blue of the 1960s and was chosen to reflect the Jaguar brand’s British heritage.
Captivating interior
A pair of dramatic butterfly doors and ‘pantograph’ tailgate open to reveal a modernist interior that shares its exuberant proportions with the exterior. The awe‑inspiring cabin features three hand‑finished brass lines which run the length of the interior, with a central 3.2m‑long (10.5 ft) brass spine that splits a pair of floating instrument panels.
The Materiality ideology for Type 00 embraces authentic, unexpected materials and captivating colour, with our new creative philosophy visible at every turn. We have three key materials – brass, travertine stone and textiles – and the way we use these materials represents bold pieces of art and creates a unique atmosphere.
Mary Crisp
Chief Materiality Designer, Jaguar
Soothing travertine stone functions as a plinth, supporting the floating seats and central spine. It inspires the rich layered tonal color palette of the interior. Woven textiles add to the sense of craftsmanship. A tactile wool blend, inspired by handwoven yarns, envelops the two seats, sound bar and flooring.
Just as on the outside, deployable technologies are a hallmark of the interior. Screens glide silently and theatrically from the dashboard, while powered stowage areas slide open softly on demand, revealing hidden splashes of exuberant color. We believe technology should enhance the modern luxury experience, not dominate the architecture, and the digital screen at the centre of the dashboard is an example of this philosophy. The Clearsight display replaces the traditional rear‑view mirror, improving overall visibility.
Tom Holden
Chief Interior Designer, Jaguar
A sensory experience
Type 00 is an experience for the senses. Its body‑harmonised glazed roof casts a subtle pattern onto the materials inside, bringing textures to life and changing their character throughout the day.
The Jaguar design team explored new ways of enhancing the interior. Occupants can tailor the cabin to suit their mood using the uniquely crafted Prism case. The objective of this feature is for occupants to engage with the vehicle and extend the concept of customization and personalization. It stows behind an exquisitely engineered powered door on the bodyside and contains three totems of natural materials – Brass, Travertine and Alabaster. Together they create a new sensorial experience, inviting users to reflect and to appreciate simple sensations.
Placing one of the totems inside the center console tailors the mood of the interior. Everything, from the ambient lighting and unique soundscape to the tailored screen graphics, reflect the properties of the chosen material. Bespoke scents interact with the materials for unprecedented personalisation.
This exuberant and artistic approach to engaging the senses extends to the display screens, where animations are formed through the creative technique of ‘Chiaroscuro’ – using light and shadow to define three‑dimensional objects.
Symbols of change
Type 00 showcases Jaguar brand’s new identity with powerful symbols of the change highlighting the transformation, all inspired by Jaguar brand’s precious provenance. These include:
Device mark: Jaguar’s signature.
A celebration of modernism – geometric form, symmetry and simplicity. Inspired by Malcolm Sayer, Jaguar’s designer of the C, D and E‑type who uniquely blended science and art to produce timeless shapes in these cars. The geometric letter forms are rotated to create perfect visual symmetry and balance. It creates a modernist form that spells out the distinguished Jaguar name.
Maker’s marks: The Jaguar ‘leaper’ and monogram.
The ‘leaper’ is a precious mark of provenance. Now, always leaping forward ‑ it is a signpost of our forward‑facing outlook and a representation of excellence. It is the hallmark of the brand, as it has been since the beginning.
Strikethrough: This bold linear graphic generates an unmistakeable presence and an immediately recognisable visual for Jaguar, wherever the brand appears.
Exuberant colors: The bold use of colour is a cornerstone of Jaguar brand’s new brand identity, embedded in its association with art. Always presented with texture or movement.
Artistic endeavour
Jaguar has earned a reputation for original thinking inspired by the singular vision of founder, Sir William Lyons, who believed that Jaguar should be a ‘copy of nothing’ and that its cars should be considered as artforms.
Jaguar showcased its creative reimagining at Miami Art Week with a series of curated gallery spaces in two locations. As Official Luxury Automotive Sponsor of Art Miami, it will present ‘Jaguar. Exuberance’ – an immersive exploration of its dramatic new visual language featuring original works by emerging artists. Then, at the fashion and architectural playground of Miami Design District, Jaguar unveiled its ‘Copy Nothing’ installation for the public global debut of Type 00.
Our presence at Miami Art Week emphasises Jaguar's purpose as an advocate for art and creativity in all its forms. We know that art is a passion point for our future clients, so what better way than to go and talk to them directly, at one of the world's premier art festivals.
