• Jaguar is recapturing its original ethos to ‘Copy Nothing’. Following the debut of its bold new visual identity last month, the next step on its transformational journey has been revealed in the form of a distinctive design vision concept
• Jaguar Type 00 is an example of Jaguar at its best. A fearless statement. An object of desire. A concept with bold forms and exuberant proportions to inspire future Jaguars
• Unique and different to the norm. Visionary design defies electric vehicle convention, featuring a long bonnet, sweeping roofline, fastback profile and 23‑inch alloy wheels for a dramatic silhouette
• Type 00 showcases Jaguar’s vibrant new identity. Symbols of change highlight the transformation, inspired by Jaguar’s rich heritage, including the leaper – a precious mark of provenance
• A fearless new face for Jaguar. Flush surfaces. Glassless rear tailgate and panoramic roof with body‑harmonised glazing create a sense of sculpture
• Type 00 is presented in two colours, dubbed Miami Pink and London Blue – the former reflects the iconic Art Deco surroundings of its reveal, the latter references its British heritage
• Global re‑emergence of Jaguar at Miami Art Week emphasises its purpose as an advocate for art, in a celebration of British artists and creativity
• Jaguar’s first reimagined production car will be an electric four‑door GT – to be revealed in late 2025 and built in the UK. See: www.jaguar.co.uk/copy‑nothing
• New model will use dedicated Jaguar Electric Architecture (JEA) and target a range of up to 770km WLTP (478 miles) and 430 miles (692km) EPA*, and adding 321km (200 miles) of charge in as little as 15 minutes* 

In Miami, Jaguar’s transformation into an electric‑only brand with an elevated family of highly desirable and exclusive new luxury vehicles continues. This transition extends beyond the products Jaguar designs and engineers; it represents a reimagination of the entire brand.

Jaguar’s new creative philosophy is founded on three fundamental characteristics and expressed in every part of the brand and everywhere it appears – represented in both a new artistic visual identity and the way it builds relationships with clients.

• Exuberant. Vibrant, uninhibited and fearless. In the vehicles it creates and moments it curates
• Modernist. Future‑facing, curious and inspired by the world. Respectful of the past, not dictated by it
• Compelling. Holistic, sensory and extraordinary. Generating meaningful connections with clients

Built in the UK, the first new‑generation production Jaguar will be a four door GT to be revealed in late 2025. It will target a driving range up to 770km (478 miles) WLTP* or 430 miles (692km) EPA*, on a single charge and adding up to 321km (200 miles) of range in as little as 15 minutes when rapid charging.*  
 

Jaguar will come to life in a select number of exclusive brand stores for clients around the world. These environments will present an immersive step into the world of Jaguar, embracing their setting and local culture and be complemented by a wider global network of luxury retailers. Jaguar’s first new brand store will be in the heart of the luxury fashion district of Paris, in the 8th arrondissement.

Just as a pair of E‑types attended its 1961 launch at the Geneva Motor Show, the reveal of Type 00 celebrates two contrasting interpretations of Jaguar’s new design vision. A Satin Rhodon Rose example – dubbed ‘Miami Pink’ in honour of the pastel colours of the city’s iconic Art Deco architecture – is inspired by the distinctive rose colour that brass takes on as it ages. It is joined by a striking Inception Silver Blue model. Dubbed ‘London Blue’, it is inspired by the Opalescent Silver Blue of the 1960s and was chosen to reflect Jaguar’s British heritage.

A pair of dramatic butterfly doors and ‘pantograph’ tailgate open to reveal a modernist interior that shares its exuberant proportions with the exterior. The awe‑inspiring cabin features three hand‑finished brass lines which run the length of the interior, with a central 3.2m‑long brass spine that splits a pair of floating instrument panels.

Soothing travertine stone functions as a plinth, supporting the floating seats and central spine. It inspires the rich layered tonal colour palette of the interior. Woven textiles add to the sense of craftsmanship. A tactile wool blend, inspired by handwoven yarns, envelops the two seats, sound bar and flooring. 

Type 00 showcases Jaguar’s new identity with powerful symbols of the change highlighting the transformation, all inspired by Jaguar’s precious provenance. These include:

Device mark: Jaguar’s signature. 

A celebration of modernism – geometric form, symmetry and simplicity. Inspired by Malcolm Sayer, Jaguar’s designer of the C, D and E‑type who uniquely blended science and art to produce timeless shapes in these cars. The geometric letter forms are rotated to create perfect visual symmetry and balance. It creates a modernist form that spells out the distinguished Jaguar name.  

Maker’s marks: The Jaguar ‘leaper’ and monogram.  

The ‘leaper’ is a precious mark of provenance. Now, always leaping forward ‑ it is a signpost of our forward‑facing outlook and a representation of excellence. It is the hallmark of the brand, as it has been since the beginning. 

The new monogram replaces the ‘Growler’ that represented the sound of combustion engines of the past. The new monogram is a discreet artistic motif that incorporates the ‘j’ and the ‘r’ from opposite ends of the device mark. The term ‘opposite’ signifies our approach to do things differently and defy electric vehicle convention. 

Strikethrough: This bold linear graphic generates a presence and an immediately recognisable visual for Jaguar and symbolises striking through imitation and the ordinary. 

Exuberant colours: The exuberant and bold use of colour is a cornerstone of Jaguar’s new brand identity, embedded in its association with art. Always presented with texture or movement.

Jaguar has earned a reputation for original thinking inspired by the singular vision of founder, Sir William Lyons, who believed that Jaguar should be a ‘copy of nothing’ and that its cars should be considered as artforms. 

Jaguar showcased its creative reimagining at Miami Art Week with a series of curated gallery spaces in two locations. As the Official Luxury Automobile of Art Miami, it presented ‘Jaguar. Exuberance.’ – an immersive exploration of its dramatic new visual language featuring original works by British artists. Then, at the fashion and architectural playground of Miami Design District, Jaguar unveiled its ‘Copy Nothing’ installation for the public global debut of Type 00.