28 March 2024

  • JLR UK announces a change to its leadership structure as part of ‘House of Brands’ strategy
  • Jaguar, Range Rover, Defender and Discovery will have dedicated UK brand teams
  • New brand directors will provide leadership to put each of the four brands in their own spotlight in the UK

JLR UK is pleased to announce changes to its leadership structure, led by UK Managing Director, Patrick McGillycuddy. 

JLR UK presents four distinct and emotionally-engaging brands: Jaguar, Range Rover, Defender and Discovery. The recently appointed team of Brand Directors will bring to life each brand’s distinctive identity, whether it’s adventures in Defender, family trips in Discovery or the refined luxury of Range Rover. Each brand embodies an exclusive, desirable lifestyle that will resonate with UK clients.

How clients view mobility and how they interact with luxury brands has changed vastly in recent years, so how we present our brands, products and services must also change. As we move to a fully electric future, we must innovate at every part of the client experience to deliver a sustainability-rich reimagination of modern luxury

Patrick McGillycuddy
JLR UK Managing Director

Alan Nicolson, previously Head of UK Product Marketing for JLR UK, has been appointed to the role of UK Brand Director, Range Rover, reporting to Patrick. Alan has worked in JLR UK for four years and is an experienced product expert having led product pricing, launch and commercial strategy. Alan has also spent time in JLR’s central product team, and at the former PSA Group.

Joining Alan is Leonie Raistrick in the role of UK Brand Director, Defender and Discovery from Stellantis, where she was International Brand Strategy Director, Peugeot. An established leader, Leonie brings a wealth of experience in brand strategy, social media, brand identity and content creation. Leonie was the winner of the Autocar Great Women Awards 2023 for Marketing, recognising her work to shape Peugeot’s global social media strategy.

Santino Pietrosanti formerly Director of Strategic Partnerships at JLR completes the leadership team as UK Brand Director, Jaguar. Santino has significant experience of creating and executing brand strategies which will be vital for delivering the Jaguar product vision and strategy for UK clients. The brand directors are set to take on the challenging position of harnessing all four JLR brands in a cohesive yet distinctive way, to shape the company’s future of automotive electrification.

Alan, Leonie, Santino and I are united in our passion to position all of our brands in a cohesive yet distinctive way, to shape the company’s future of automotive electrification defined by modern luxury at all touchpoints of the client journey

Patrick McGillycuddy
JLR UK Managing Director

Further information

Tracey Tompsett

PR Manager, JLR (UK)



Montana Wright

Senior Press Officer, JLR (UK)



Media website: uk.media.jaguar.com uk.media.landrover.com   


Social Channels:

TikTok: https://www.tiktok.com/@rangerover  

Facebook: http://www.facebook.com/LandRover

Twitter: http://twitter.com/LandRover

Instagram: http://instagram.com/LandRover

YouTube: http://www.youtube.com/LandRover

Notes to Editors

JLR’s Reimagine strategy is delivering a sustainability-rich vision of modern luxury by design.

We are transforming our business to become carbon net zero across our supply chain, products, and operations by 2039. We have set a roadmap to reduce emissions across our own operations and value chains by 2030 through approved, science-based targets. Electrification is central to this strategy and before the end of the decade our Range Rover, Discovery, Defender collections will each have a pure electric model, while Jaguar will be entirely electric. 

At heart we are a British company, with two design and engineering sites, three vehicle manufacturing facilities, an engine manufacturing centre, and a battery assembly centre in the UK. We also have vehicle plants in China, Brazil, India, Austria, and Slovakia, as well as seven technology hubs across the globe.   

JLR is a wholly owned subsidiary of Tata Motors Limited, part of Tata Sons.