10 October 2022

Jaguar and Attitude magazine have partnered to amplify the break-through stories of celebrated queer creatives who live unapologetically in their creative fields.

  • Jaguar and Attitude magazine celebrate leaders and tastemakers from culture, fashion and design in new ‘The Creators’ content series.
  • Fashion designer Daniel W. Fletcher and actor Layton Williams joined Jaguar and Attitude on location in Palm Springs, California.
  • Daniel W. Fletcher (born Cheshire, 1990) is a self-taught international award-winning fashion designer.
  • Layton Williams (born Manchester, 1994) is the first black queer actor to ever perform as Billy Elliot in London’s West End.

Thursday 10 October 2022, London, UK Jaguar and Attitude magazine have partnered to amplify the break-through stories of celebrated queer creatives who live unapologetically in their creative fields.

Manchester-born Layton Williams tells the story of how he became the first black queer actor to perform as the iconic Billy Elliot in London’s West End musical stage show at the tender age of 12, taking on the industry’s stereotypes and carving out a new ‘norm’ for young actors.  

Layton was joined in Palm Springs for the content series, by fashion designer Daniel W. Fletcher, also known in his industry for setting a new standard for diversity and inclusion.

Fletcher, who graduated from Central Saint Martins in London, spoke about his first steps in the fashion business, specifically, how his fledgling collection became instantly desirable when a certain Harry Styles bought the entire line of shirts.

The video series captures the creatives reflecting on the role of authenticity and how their individuality has catapulted them to success in their respective careers. Layton highlighted that he “probably had to work a little harder”, whilst Daniel expressed his happiness that younger people today have much more representation in the media, making it easier to come out and be comfortable in themselves.

Their takeaway? Dare to stand out and embrace who you really are.

You can watch the full interviews here:


Further information

For more information visit

Tracey Tompsett | UK PR Manager, Jaguar Land Rover
+44 (0) 7469 032 064  

Charmaine Lewis | Lifestyle Senior Press Officer, Jaguar Land Rover
+44 (0) 7384 520 089  

Notes to Editors

About Attitude and Jaguar
Jaguar and Attitude magazine partnered together first in 2016. Still going strong today, the partnership is anchored by a range of immersive activities including a ‘Powered by’ sponsorship of the Annual Attitude Awards – the largest LGBTQ+ event of its kind, anywhere in the world.

Attitude magazine will be hosting its 2022 Attitude Awards powered by Jaguar, on Wednesday 12th October at the famous Roundhouse in London. This year’s event is hosted by Michelle Visage and features a headline performance by Sink the Pink with Melanie C. Jaguar is sponsoring two of the 13 Awards on the night for Culture and Music.

About Jaguar
Jaguar has made dramatically beautiful luxury cars since 1935, driven by its passion to make life more extraordinary for its customers. Today's world-class Jaguar model range comprises the XE and XF saloons and XF Sportbrake, F-TYPE sports car, F-PACE performance SUV, E-PACE compact performance SUV and all-electric performance SUV, the I-PACE. From 2025 Jaguar will become a pure electric modern luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. The journey towards electrification is already under way with a range of mild and plug-in hybrid and full electric models available today.

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