Jaguar Racing unveil new title partner, livery and organisation updates ahead of 2021/22 ABB FIA Formula E World Championship

2 November 2021

Tata Consultancy Services join iconic British racing team Jaguar Racing as title partner ahead of the 2021/22 ABB FIA Formula E World Championship. The team will be known as Jaguar TCS Racing.

  • Leading global IT services, consulting and business solutions organisation Tata Consultancy Services named as new title sponsor for the British racing team
  • British Formula E team rebranded as Jaguar TCS Racing with immediate effect
  • Jaguar’s I-TYPE 5 Formula E race car is revealed with revised livery for season 8 of the ABB FIA Formula E World Championship
  • After the team’s most successful season in Formula E last year, Jaguar TCS Racing continues with one of the strongest driver pairings on the grid with Sam Bird and Mitch Evans
  • With its talented driver line-up and improvements in the Jaguar I-TYPE 5, Jaguar TCS Racing is aiming to race for more podiums, wins and the World Championship
  • Jaguar TCS Racing given additional prominence with Jaguar Land Rover’s newly launched motorsport division as part of the Reimagine strategy
  • Jaguar TCS Racing will race on the streets of Diriyah, Saudi Arabia on 28 and 29 January 2022 for the first of 16 races in 12 cities

Gaydon, United Kingdom, Tuesday 02 November 2021 – Tata Consultancy Services join iconic British racing team Jaguar Racing as title partner ahead of the 2021/22 ABB FIA Formula E World Championship. The team will be known as Jaguar TCS Racing.

The leading global IT services, consulting and business solutions organisation, Tata Consultancy Services expand on their global sponsorship portfolio in endurance running events which includes the TCS New York City Marathon, TCS London Marathon, TCS Amsterdam Marathon and more - will become the title partner of Jaguar TCS Racing from season 8 with a new long-term multi-year partnership.

Jaguar Land Rover and TCS will build on an existing business relationship with the new Jaguar TCS Racing partnership. Translating its leadership in technology transformation and experience working with premier players in the automotive value chain, TCS has the ambition and belief to support Jaguar TCS Racing to become a global showcase for electrification.

Jaguar’s I-TYPE 5 Formula E race car is revealed
Jaguar’s I-TYPE 5 Formula E race car is revealed
Jaguar’s I-TYPE 5 Formula E race car is revealed

The rebranding of the team includes a revised livery of the successful Jaguar I-TYPE 5 race car for the upcoming Formula E season. Additionally, Jaguar TCS Racing have been given additional prominence within Jaguar Land Rover’s recently launched motorsport division as part of the company’s Reimagine strategy. Jaguar TCS Racing’s goal is to ‘Reimagine Racing’ and use this highly relevant motorsport activity to test, learn, develop, collaborate, and share innovations including cutting-edge electric vehicle technologies across Jaguar Land Rover to benefit future road car development. Specifically, learnings and technology transfer from Formula E will help ‘Reimagine’ the Jaguar brand as an all-electric luxury brand from 2025, coinciding with the company’s commitment to the Gen3 era of Formula E.

As part of the reorganisation, James Barclay takes on the role of managing director, Jaguar Land Rover Motorsport Limited in addition to his role as team principal of Jaguar TCS Racing. Jaguar Land Rover Chief Executive Officer, Thierry Bolloré, becomes the chairman of the new organisation. All future opportunities and benefits for both Jaguar and Land Rover brands will be explored through this newly formed division.

 Jaguar’s I-TYPE 5 Formula E race car is revealed
Jaguar’s I-TYPE 5 Formula E race car is revealed

Heading into the final Gen2 season after the team’s most successful Formula E campaign, which saw Jaguar Racing finish as runner-up in the Teams’ World Championship, the British based racing team boasts a highly competitive and efficient race car in the Jaguar I-TYPE 5, and one of the strongest driver pairings with Sam Bird and Mitch Evans returning to provide speed, consistency, and highly valuable Formula E experience.

With only 87 days until the start of the new season, the race team have focussed on refining the most successful race car in Jaguar TCS Racing’s Formula E history including revisions in several software areas to improve energy management, making the race car faster and more efficient. The team have also invested time in understanding and simulating the new qualifying system and practicing in-garage pitstops, which will become a significant feature of the first 10 minutes of the new format.

Building on the existing and highly valued team partnerships, Jaguar TCS Racing are also proud to welcome Uncommon as the team’s new official teamwear partner in a new deal. As part of the team’s Race to Innovate platform every item of teamwear for season 8 will be made using recycled materials. 

Launch day is always exciting as we look forward to the possibilities of the upcoming season after months of hard-work behind the scenes. Welcoming a brand-new title partner – Tata Consultancy Services – is a real honour and we look forward to a highly innovative and successful partnership together. It’s an announcement we’ve been looking forward to revealing and is an exciting time to see a global leader like Tata Consultancy Services joining other blue-chip brands in FIA Formula E. After our most successful season to date we have been working hard to improve further on our performance with the aim to race for more points, wins and ultimately the world championship.

I’m also incredibly proud to be appointed as Managing Director, Jaguar Land Rover Motorsport and Team Principal, Jaguar TCS Racing Formula E Team as a result of the newly launched motorsport division. During the off-season we’ve introduced a new Motorsport Executive Committee dedicated to maximising the opportunities of our motorsport activity including technology transfer from race to road. It is very special to be an integral part of reimagining Jaguar’s all-electric future.

James Barclay
Team Principal Jaguar TCS Racing

I would like to extend my welcome to Tata Consultancy Services. This partnership is a perfect example of the synergies that exist within the Tata group. Motorsport is the ultimate challenge and to succeed in this highly competitive arena you must excel in all areas. Technology, innovation, agility, unity, and teamwork are all important learnings which we can implement across the company and wider group. I recognise these benefits and want to make sure that our future motorsport activity structure is set-up for maximum success.

 “We could not Reimagine Jaguar without racing and beyond next season I am pleased to say that we are committed to the Gen3 era of Formula E. Jaguar TCS Racing will be a core platform for Jaguar on its journey to becoming an all-electric luxury brand from 2025. Good luck to all my teammates including Sam and Mitch on what promises to be another highly competitive and exciting season ahead.

Thierry Bolloré
CEO Jaguar Land Rover, Chairman JLR Motorsport

We are delighted to expand our partnership with Jaguar Land Rover and join forces as Jaguar TCS Racing to harness collective knowledge and to innovate for a sustainable future for all. As the world races towards electrification, this collaboration will pave the way for the adoption of advanced technologies, utilisation of cleaner energy, and the evolution of novel business models. Our efforts will go beyond business to make a lasting impact on people, communities, and the planet.

Rajesh Gopinathan
CEO & MD, TCS

This partnership between Jaguar Land Rover and TCS is the coming together of two purpose-driven brands to create a sustainable future, leveraging innovation and collective knowledge. It is rooted in a shared belief that technological innovation can architect a better world. Together we will innovate and build new technologies that will accelerate the adoption of connected, autonomous, electric transportation, driving sustainability and creating better futures for people everywhere. We are excited about the possibilities this partnership will herald to our joint ecosystem.

Rajashree R
CMO, TCS

We’re excited to be partnering with the team at Jaguar TCS Racing. We look forward to working together over the coming months and years to find innovative, sustainable solutions for their official teamwear and fan merchandise collections.

Paul Preuveneers
CEO and Founder at Uncommon

As we enter season eight of the ABB FIA Formula E World Championship, I reflect how far we have come as a team since we joined the championship. During the previous five seasons we have shown consistent improvement and it was testament to the team that we could celebrate second in the championship last season. As we embark on a new era as Jaguar TCS Racing I am excited to take to the track and compete with our rivals this season aiming for the top step of the podium.

Mitch Evans
Jaguar TCS Racing driver #9

Last season we enjoyed a lot of success together with a couple of wins and I learnt a lot about the team and about how to get the most out of the Jaguar I-TYPE 5. The performance of last season shows we have a great formula for success and with the consistency in drivers and race car, I am very much looking forward to competing against and beating our rivals on track and putting Jaguar TCS Racing in a winning position. The championship is fiercely competitive, but we are fully focused on consistently scoring points and challenging for wins. It will be another close season where every qualifying, race and point will count.

Sam Bird
Jaguar TCS Racing driver #10

Jaguar TCS Racing will race on the streets of Diriyah, Saudi Arabia on 28 and 29 January 2022 for the first of 16 races in 12 cities across the globe.

Further information

For more information visit https://media.jaguar.com/en-gb or contact:

Tracey Tompsett
Public Relations Manager, Jaguar UK
M: 07469 032064
E: ttompset@jaguarlandrover.com 

Charmaine Lewis
Senior Press Officer, Jaguar UK
M: 07384 520089
E: clewis11@jaguarlandrover.com 

Notes to Editors

ABOUT JAGUAR TCS RACING
Jaguar returned to racing in October 2016, becoming the first premium manufacturer to join the all-electric ABB FIA Formula E Championship street racing series. In season seven Jaguar TCS Racing finished runners-up in the ABB FIA Formula E World Championship teams’ standings - the most successful so far in Jaguar TCS Racing’s Formula E history.

Formula E is a real-world test bed for Jaguar with its journey to becoming an all-electric luxury brand from 2025. Jaguar TCS Racing will deliver new sustainable technologies and set new benchmarks in quality in support of Jaguar Land Rover’s Reimagine strategy.

Jaguar TCS Racing goal is to ‘Reimagine Racing’ and together the team will test, develop, learn and collaborate, sharing insights across Jaguar Land Rover which will benefit future road car development. Specifically, learnings and technology transfer from Formula E will help ‘Reimagine” the Jaguar brand coinciding with the company’s commitment to the Gen3 era of Formula E.

As an official manufacturer team in Formula E, Jaguar TCS Racing designs its own powertrain, which includes the motor, transmission, inverter and rear suspension.

To control costs, the carbon fibre chassis and battery are common components and the same for all eleven teams. This allows the focus to be on developing electric vehicle powertrains which are efficient and lightweight which will improve the performance and range of future Jaguar Land Rover electric vehicles.

The 2021/22 Formula E season is the second season of World Championship status as granted by the FIA – the sport’s governing body. It will be the fourth and final year for the teams to be racing with the futuristic Gen2 race cars.

Teams have two race cars, one per driver, which will be used for the full race distance of 45 minutes plus 1 lap.

Beyond its all-electric concept, Formula E is unique in the world of motorsport for its choice of venues. The championship takes place on temporary street circuits in the centre of the world’s major cities including Diriyah, Mexico City, Rome, Monaco, New York, London and ending in a double-header race weekend in Seoul.

New Zealander, Mitch Evans finished season seven fourth in the drivers' championship and Jaguar TCS Racing finished second in the teams' standings - the most successful so far in Jaguar TCS Racing’s Formula E history - with eight podiums, two wins, one pole position and 177 points scored. After his first season with the team, Briton, Sam Bird finished sixth in the championship with two wins, three podiums and a pole position.

Race to Innovate
Formula E remains a key priority for Jaguar Land Rover and the company’s Reimagine strategy. As the only all-electric world championship, Formula E allows us to test and develop new electric vehicle technologies in a high-performance environment. It continues to be the test-bed for our Race to Innovate mission that will see Race to Road and Road to Race learnings that will help shape our electric future – a future that Jaguar is passionate about, and dedicated to for the benefit of our society, the changing landscape of mobility, sustainability and our customers.

About Tata Consultancy Services
Tata Consultancy Services is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 50 years. TCS offers a consulting-led, cognitive powered, integrated portfolio of business, technology and engineering services and solutions. This is delivered through its unique Location Independent Agile™ delivery model, recognized as a benchmark of excellence in software development.

A part of the Tata group, India's largest multinational business group, TCS has over 528,000 of the world’s best-trained consultants in 46 countries. The company generated consolidated revenues of US $22.2 billion in the fiscal year ended March 31, 2021 and is listed on the BSE (formerly Bombay Stock Exchange) and the NSE (National Stock Exchange) in India. TCS' proactive stance on climate change and award-winning work with communities across the world have earned it a place in leading sustainability indices such as the MSCI Global Sustainability Index and the FTSE4Good Emerging Index. For more information, visit www.tcs.com

About Uncommon
Uncommon design, develop and deliver distinctive, innovative merchandise and teamwear across a range of teams, organisations and brands in the sport, esport and fitness sectors. Boasting a global network and breadth of knowledge, they are industry-leading in their field, from the design to delivery process.

Known as Creative Mavericks, Uncommon bring fun and integrity to the table. They are leftfield thinkers, not afraid of taking the path less trodden and thrive on fresh ideas and new ways of achieving partner visions.

Uncommon believe in treating our planet with respect and lessening impact whilst delivering exceptional products. They work closely with clients and suppliers to explore meaningful, credible solutions, be this the latest in sustainable textiles or smart answers to packaging and transport. Their compliant and ethically-conscious global manufacturers in the UK, Portugal, Bangladesh, Turkey, China and beyond enable them to stay ahead of the competition.