Jaguar UK takes Wimbledon on the road with ‘Unmatched’ Centre Court experience for National School Sport Week

25 June 2021

Jaguar UK today marked the conclusion of National School Sport Week by bringing a taste of the Championships, Wimbledon 2021 to Malmesbury Primary school in Merton, London.

  • Tennis star Kyle Edmund and TV presenter and author Frankie Bridge create pop-up Centre Court experience to bring a taste of Wimbledon to Malmesbury Primary School’s Year 6 pupils
  • Jaguar UK retailers donate tennis equipment to support its local schools, families and communities nationwide in National Schools Sport Week
  • Jaguar UK, Official Partner of the Championships, Wimbledon in 2021 cements long-standing partnership with out-of-tournament community programme to build a tennis legacy

Friday 25th June, 15h00, Whitley, UK: Jaguar UK today marked the conclusion of National School Sport Week by bringing a taste of the Championships, Wimbledon 2021 to Malmesbury Primary school in Merton, London.

The pop-up Centre Court experience marks the beginning of Jaguar UK’s tennis kit drop, a nationwide initiative by Jaguar retailers to engage with their local schools and communities. It is the ambition of Jaguar to provide ‘unmatched’ experiences by donating tennis nets, rackets and balls that will engage children with the physical activity recommended to help them recover from a year lost to the pandemic.

Arriving with a fleet of all-electric Jaguar I-PACE vehicles, tennis ambassador Kyle Edmund joined TV presenter, author and mental health advocate Frankie Bridge to transform Malmesbury Primary School’s playground to replicate the famous grounds of SW19.

Edmund and Bridge led an introductory tennis session for the School’s Year 6 pupils with the All England Lawn Tennis Club’s Dan Bloxham, to bring some fun and inspiration to their PE lesson.

As a mum, I know how important it is for kids to have a physical and fun outlet. It’s been a turbulent year for families, kids have been away from their friends and teachers for most of it and are just going into the summer holidays, so it’s amazing to see these Year 6 pupils playing with each other in a safe and fun way before term is up.

Frankie Bridge

Exercise is essential for the physical and mental well-being of everyone, especially young children. It was great to arrive with Jaguar and deliver an experience that is unmatched for the children and their teachers. The last year has been extremely tough for everyone, so it was great to see the kids running around with smiles on their faces.

Kyle Edmund
Jaguar ambassador
 Jaguar UK takes Wimbledon on the road with ‘Unmatched’ Centre Court experience for National School Sport Week
Jaguar UK takes Wimbledon on the road with ‘Unmatched’ Centre Court experience for National School Sport Week
 Jaguar UK takes Wimbledon on the road with ‘Unmatched’ Centre Court experience for National School Sport Week
Jaguar UK takes Wimbledon on the road with ‘Unmatched’ Centre Court experience for National School Sport Week
 Jaguar UK takes Wimbledon on the road with ‘Unmatched’ Centre Court experience for National School Sport Week
Jaguar UK takes Wimbledon on the road with ‘Unmatched’ Centre Court experience for National School Sport Week

We are extremely grateful to Jaguar for facilitating this event for our Year 6 pupils. Transforming our playground into Centre Court and having Kyle Edmund and Frankie Bridge on hand to assist has provided a PE lesson that our school will never forget. With Jaguar kindly donating the tennis equipment it means we can provide tennis lessons with quality equipment for the foreseeable future

Lucy Rivaldi
Deputy Headteacher, Malmesbury Primary school

The recent pandemic has brought huge disruption to children and young people’s lives. In many cases children are much less active than before. With everything unlocking, we at Jaguar are wanting to encourage children to return to regular exercise and enjoy playing sport collectively. Through our partnership with The All England Lawn Tennis Club, we are proud to be delivering a national programme that will help build a tennis legacy to communities who need support the most

Rawdon Glover
Managing Director, Jaguar Land Rover UK

Jaguar UK X Wimbledon for National School Sports Week

Further information

For more information contact:

Tracey Tompsett, Jaguar UK PR Manager
+44 (0) 7384 520 089 / ttompset@jaguarlandrover.com

Callum Sheppard, CSM Sport and Entertainment Senior Communications Manager
+44 (0) 7768 560 394 / callum.sheppard@csm.com

Notes to Editors

About Jaguar
Jaguar has made dramatically beautiful luxury cars since 1935, driven by its passion to make life more extraordinary for its customers. Today's world-class Jaguar model range comprises the XE and XF saloons and XF Sportbrake, F-TYPE sports car, F-PACE performance SUV, E-PACE compact performance SUV and all-electric performance SUV, the I-PACE. From 2025 Jaguar will become a pure electric modern luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. The journey towards electrification is already under way with a range of mild and plug-in hybrid and full electric models available today.