15 June 2021

Jaguar UK has today announced it has renewed its partnership with The All England Lawn Tennis Club (AELTC) for a further five years.

  • Partnership renewal will see support of The Championships, Wimbledon extend to more than a decade
  • 179 Jaguar and Land Rover vehicles used for event operations with Jaguar I-PACE, the world’s first premium all electric performance SUV, at the forefront
  • Jaguar to launch “Unmatched Experiences” campaign, uncovering The Championships, Wimbledon through unique perspectives and events

15 June 2021, Whitley, UK 10:00 (BST): Jaguar UK has today announced it has renewed its partnership with The All England Lawn Tennis Club (AELTC) for a further five years.

As Official Car of The Championships, Wimbledon, Jaguar will not only supply a fleet of vehicles to support event operations, but will work with its long-standing partner to unearth the stories behind the iconic British sporting event.

We are delighted to renew our partnership with the All England Club which will see our support of Wimbledon extend to more than a decade.

When it comes to global sporting events, Wimbledon is truly unmatched. Like Wimbledon we are looking to push the boundaries of innovation to do things in an exciting and unexpected way.

In showcasing the Jaguar I-PACE in this partnership, it reaffirms our joint commitment to create a more sustainable future with electrification at its heart.

Anthony Bradbury
Marketing Director, Jaguar Land Rover UK

2021 will see the launch of Jaguar’s “Unmatched Experiences” campaign as it looks to showcase Wimbledon’s protagonists, intricacies and traditions through unique perspectives and bring the event closer to fans during a time when attendance and general access is restricted.

Jaguar will also continue the Jaguar Ace Pace Wimbledon Edition app, giving fans the opportunity to measure the effectiveness of their tennis serve, while challenging Jaguar’s roster of brand ambassadors in national challenges and competitions.

We are delighted that Jaguar will be extending its support of The Championships as Official Car for a further five years. Bringing our fans closer to Wimbledon is key and Jaguar’s “Unmatched Experiences” campaign ties in perfectly with our approach. As part of our environment positive commitment, we are working hard to reduce carbon emissions to net-zero by 2030, and Jaguar is playing an important role in helping us achieve this commitment by showcasing the zero-emission I-PACE cars within the Wimbledon fleet.

Mick Desmond
Commercial and Media Director at the AELTC

The Championships, Wimbledon 2021 runs from Monday 28 June to Sunday 11 July


Further information

For more information contact:

Tracey Tompsett, Jaguar UK PR Manager
+44 (0) 7384 520 089 /

Eloise Tyson, Communications Lead, The All England Lawn Tennis Club
+44 (0) 20 8971 2468 / 

Callum Sheppard, CSM Sport and Entertainment Senior Communications Manager
+44 (0) 7768 560 394 /

Notes to Editors

About Jaguar
Jaguar has made dramatically beautiful luxury cars since 1935, driven by its passion to make life more extraordinary for its customers. Today's world-class Jaguar model range comprises the XE and XF saloons and XF Sportbrake, F-TYPE sports car, F-PACE performance SUV, E-PACE compact performance SUV and all-electric performance SUV, the I-PACE. From 2025 Jaguar will become a pure electric modern luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. The journey towards electrification is already under way with a range of mild and plug-in hybrid and full electric models available today.

About Wimbledon

The Championships, Wimbledon, is the oldest of the four tennis Grand Slams and the only one played on grass. Managed by The All England Lawn Tennis Club (AELTC) and staged on the AELTC Grounds, Wimbledon has evolved from its origins as a private members’ croquet club in 1868, to one of the world’s biggest annual sporting events and one of the most well-respected brands in sport.  

Visit and follow us @wimbledon on all major social media platforms.