JAGUAR CELEBRATES FEARLESS CREATIVITY WITH NEW E-PACE CAMPAIGN

11 March 2021

Jaguar has collaborated with electronic dance music DJ/producer Hannah Wants and actor Christina Chong to celebrate the new Jaguar E-PACE SUV.

  • Women in music and film: Jaguar continues to support creative industries
  • Creative collaboration: Brand works with DJ/producer Hannah Wants and actor Christina Chong to launch the new Jaguar E-PACE on TV
  • Soundtrack: New track Lift Off has been adapted exclusively for the campaign after featuring on BBC Radio 1 Dance Party with Annie Mac (UK only) and Spotifyplaylists
  • New inside and out: New E-PACE has enhanced interior and exterior, advanced connectivity and is available with efficient plug-in-hybrid and mild-hybrid electrification
  • Available to order: Jaguar E-PACE is priced from £32,575.

See Christina and hear Hannah in the new Jaguar E-PACE TV advert

CLICK HERE

Tuesday 11 March 2021, Whitley, UK: Jaguar has collaborated with electronic dance music DJ/producer Hannah Wants and actor Christina Chong to celebrate the new Jaguar E-PACE SUV.

British/Chinese actor Chong is filmed driving the E-PACE in London, soundtracked by Wants' new single Lift Off. The new TV advert, Striking From Every Angle, is the latest instalment of Jaguar Creators, a series of collaborations with talented creative artists.

The musical accompaniment is provided British DJ and producer Hannah Wants, a former professional footballer, whose new single with Nathan Nicholson, Lift Off, has been adapted exclusively for the campaign. Wants’ latest track has already featured in the top ten of Spotify’s UK House Music playlist and the Electronic Rising playlist top five.

Jaguar Land Rover is close to my heart as my dad was an engineer there for more than 30 years. To be approached by the brand to work with them on their new E-PACE campaign is a great achievement and I feel honoured they have chosen Lift Off.

Hannah Wants

Her work on the new E-PACE campaign is Jaguar’s second foray into dance music, following a collaboration with American DJ/producer MK to launch the new F-PACE SUV earlier this year. Jaguar is committed to supporting the creative industries and emerging talent.  

Jaguar celebrates fearless creativity with new E-PACE campaign
Jaguar celebrates fearless creativity with new E-PACE campaign
Jaguar celebrates fearless creativity with new E-PACE campaign

As an actor, I try to create emotions that connect with people. Learning your lines and losing yourself in a part gets intense – you have to be vulnerable. So I like to escape by getting behind the wheel with my music. The Jaguar E-PACE is a place where I get to be me again.

Christina Chong

The new E-PACE compact performance SUV is available with both plug-in-hybrid and mild-hybrid electric powertrains. Its upgraded interior features Jaguar’s intuitive new Pivi Pro infotainment, with Software-Over-The-Air capability ensuring both infotainment and vehicle system updates are installed seamlessly and remotely. Optional cabin air ionisation with PM2.5 filtration captures ultrafine particles and allergens for enhanced occupant wellbeing.

Andy Hunt Cooke, Jaguar Global Communications, said:

“Our new global strategy, called Reimagine, sets out Jaguar's future as a pure electric luxury brand with a dramatically beautiful portfolio of emotionally engaging designs and pioneering next-generation technologies.

“Today the new E-PACE showcases its unique design, hybrid powertrains and cutting-edge infotainment. We're thrilled to celebrate it with such creative women as Hannah and Christina, who embody the fearless creativity that sets Jaguar apart.” 

Jaguar celebrates fearless creativity with new E-PACE campaign

The new E-PACE which has a choice of eight powerful and efficient engines, including the P300e Plug-In Hybrid (PHEV) powertrain, which combines a 200PS 1.5-litre three-cylinder Ingenium petrol engine and a 109PS (80kW) Electric Rear Axle Drive (ERAD) motor, providing the ability to drive up to 34 miles (55km) in zero emissions EV mode – perfect for daily drives in the city.

To view/download films featuring Christina Chong in the New Jaguar E-PACE, click here: f.io/3977j5Wy 

To hear Lift Off by Hannah Wants and Nathan Nicholson, visit https://ffm.to/lift-0ff

The new Jaguar E-PACE is available to order now at www.jaguar.com

ENDS

Further information

Tracey Tompsett
Jaguar UK PR Manager
M: +44 (0) 7469 032 064 
E:  ttompset@jaguarlandrover.com

Charmaine Lewis
Jaguar UK Senior Press Officer
M: +44 (0) 7384 520 089 
E:  clewis11@jaguarlandrover.com

Notes to Editors

‘Striking From Every Angle’ led by Jaguar, produced by Spark44  

About YM&U
YM&U is the UK’s largest talent management company and a leading talent agency globally in music, TV/entertainment, film and drama, comedy and sport. The music division represents some of the world’s most popular artists including Years & Years, MNEK, Clean Bandit, 5SOS, Hannah Wants, Take That, Steve Aoki, Common and Travis Barker. The commercial arm of the music division works directly with brands and agencies to build renowned talent-led marketing campaigns focused on aligning YM&U artists with credible partners.

About Hannah Wants  
Hannah Wants has been a professional DJ since 2010, touring the world to play at major festivals and clubs. A former winner of Mixmag’s Best Breakthrough DJ and Star Of The Year titles, she has released a string of electronic hits and launched her own record label. Hannah has also hosted a Radio 1 residency and been named Best DJ at DJ Magazine’s Best of British Awards.

Hannah Wants’ channels
https://www.instagram.com/hannah_wants/
https://www.hannahwants.com/

About Christina Chong
Christina Chong is an English actress, born in Enfield, the daughter of a Chinese father and an English mother. Aged 14, she gained a place at the Italia Conti Academy of Theatre Arts in London, graduating five years later. Christina has appeared in several notable roles in film and TV, including her breakthrough with supporting roles in the movies W.E. and Johnny English Reborn and TV appearances in Doctor Who, and as a regular cast member in the medical series Monroe. Christina has also featured in Line of Duty, Halo: Nightfall, Black Mirror and 24: Live Another Day.

About Jaguar
Jaguar’s heritage of elegant design and breathtaking performance has excited and delighted the world for over 80 years. Today’s world-class Jaguar family comprises the award-winning XE, XF and XJ saloons, the dramatic F-TYPE sports car, the F-PACE performance SUV – the fastest-selling Jaguar ever – the E-PACE compact performance SUV and I-PACE, the all-electric performance SUV and 2019 World Car of the Year that puts Jaguar at the forefront of the electric vehicle revolution.

Jaguar PR social channels

- Facebook: http://www.facebook.com/Jaguar

- Twitter: http://twitter.com/Jaguar; @Jaguar  

- Instagram: http://instagram.com/Jaguarhttp://instagram.com/JaguarSV

- YouTube: http://www.youtube.com/JaguarCars