- Supporting creative talent: New Jaguar F-PACE campaign partners with emerging and established artists to support the global creative industries
- Exclusive soundtrack: American DJ and producer MK provides campaign soundtrack with world-exclusive launch of new track ‘Lies’ featuring Raphaella
- Completely original: New F-PACE campaign – called Hard to Forget – features talent across music, fashion, broadcasting and photography
- Available to order: New Jaguar F-PACE is priced from £40,860, To watch the film click here: https://youtu.be/mBrC1LBf8R8
- New partnership: Project marks the start of an ongoing relationship with Sony Entertainment aiming to provide a platform for emerging artists
29 January 2021, Whitley, UK: Jaguar is collaborating with a series of artists and renowned personalities in a new global F-PACE Campaign showcasing its commitment to supporting the creative industries. From music and entertainment to photography and fashion, each film features a different Jaguar ‘Creator’.
American DJ Producer MK, features in, and provides the soundtrack for, the ‘Hard to Forget’ series with exclusive new track Lies featuring Raphaella, released on 29th January 2021. The music will feature across the entire series of films showcasing Jaguar’s performance SUV.
MKs appearance in the F-PACE campaign marks the start of an ongoing partnership with Sony Music UK’s 4th Floor Creative aiming to showcase emerging talent and the importance of creativity.
It’s been a lot of fun working with Jaguar on the Hard to Forget series. I've always been a car guy, and love all aspects of design - I studied Architecture before I got into music - I'm excited for everyone to see the commercial, and to hear my new song.
MK
DJ, producer and record label owner
Sony Music UK’s 4th Floor Creative said: “Opportunities to profile a new release alongside a partner with a platform as recognised and far-reaching as Jaguar’s are few and far between. Through this dynamic collaboration with Jaguar on the new F-PACE campaign, we are able to reach global audiences, across multiple channels, directly to homes - which is particularly valuable given the current climate.”
Other Creators who will explore the new F-PACE include Mishael Phillip, the Nigerian-born London-raised photographer who specialises in documenting and reframing everyday scenes to inspire curiosity among viewers. Internationally acclaimed up-and-coming fashion designer Judy Wu also delves into the luxurious interior design of the performance SUV.
TV presenter Laura Winter who also features, makes podcasts for female cyclists while wingsuit diver and BASE jumper Jamie Cartwright has developed his own style of extreme sports video documentary.
We are really excited to collaborate with people from a range of creative disciplines in new and innovative ways. As a company which is focused first and foremost on design, we recognise how important culture and creativity is the wider community and are grateful we can provide this platform for showcasing true talent.
Like the Jaguar Creators, the new Jaguar F-PACE is multi-faceted - combining luxury, connectivity and refinement.
Andy Hunt Cooke
Jaguar Global Communications
Launched in September 2020, the new F-PACE is luxurious, connected and efficient. It combines an assertive new exterior, beautifully crafted all-new interior, latest generation Pivi Pro infotainment and the choice of in-line four- and six-cylinder engines including an efficient Plug-in Hybrid Electric Vehicle (PHEV) capable of up to 33 miles of all-electric driving with zero tailpipe emissions.
To see the MK film https://youtu.be/mBrC1LBf8R8 and listen to his new track https://smarturl.it/MK_Lies
ENDS
1
2
