Jaguar Partners with Sky Documentaries to Power Extraordinary Stories

27 May 2020

Jaguar UK has partnered with Sky Media for the launch of Sky Documentaries, a new home for feature length and series documentaries which airs for the first time on the 27th of May

Sharing Jaguar’s passion for creativity and storytelling, Sky Documentaries seeks to challenge, provoke and entertain viewers across a broad range of topics from sport and real-world controversies through to biographies of some of the world’s most famous and infamous people.

In keeping with the documentary genre, the iconic British marque is offering viewers a glimpse of its unseen world through a series of 15 second films that ‘bookend’ Sky Documentaries programmes. Each film reveals unseen elements of Jaguar’s cutting-edge design and development process including the art of clay modelling, innovative machine modelling, aerodynamics development, sound engineering and vehicle testing in some of the world’s most hostile of environments.

 Jaguar Partners with Sky Documentaries to Power Extraordinary Stories
Jaguar Partners with Sky Documentaries to Power Extraordinary Stories
 Jaguar Partners with Sky Documentaries to Power Extraordinary Stories
Jaguar Partners with Sky Documentaries to Power Extraordinary Stories
 Jaguar Partners with Sky Documentaries to Power Extraordinary Stories
Jaguar Partners with Sky Documentaries to Power Extraordinary Stories

We are delighted to celebrate extraordinary stories with Sky Documentaries and share part of our usually secret world. Stories are at the heart of Jaguar - our racing history, our passionate people and our progressive design philosophy are all reflected in the design of our cars.

Julian Thomson
Jaguar Design Director

Sky Documentaries Ident | Machine Modelling

Partnering with Sky Documentaries is a perfect opportunity for us to connect with a new audience in an exciting way. Jaguar’s mission is to take ordinary and make it extraordinary. Even the most frequent commutes becomes a rewarding experience in a Jaguar - whether that be the thrill of the drive, the passion for technology or an admiration for craftmanship. By showcasing our extraordinary stories and our remarkable people we hope to engage like-minds across the UK.

Anthony Bradbury
Marketing Director, Jaguar Land Rover UK

We’re thrilled to be working with Jaguar as we add this new and exciting brand to the strong family of Sky channels. By partnering with Sky Documentaries, Jaguar will be able to connect with an upmarket audience that is keen to learn and engage with compelling and premium content.

Duncan Wynn
Director of Sales, Sky Media

Sky Documentaries Ident | Design

Jaguar’s last documentary project ‘Jaguar: Going Electric’ which chronicles the development of the world’s most revered all-electric car, the Jaguar I-PACE, is available to download now on Amazon Prime.  

Notes to Editors

About Sky Documentaries

Sky Documentaries will be the home of world-class, real life stories from award-winning film makers, including HBO, SHOWTIME® and Hulu exclusives and new Sky original documentaries. With a mix of feature length documentaries and series that will challenge, provoke and entertain, the channel will house 100 on demand titles. The channel will cover a wide range of topics from sport, to politics, to real-life controversies. Hillary (TX 11 June) provides a remarkably intimate portrait of public woman Hillary Clinton; McMillions (TX 27 May) tells the story of a gaming scam that lasted a decade; Ali Vs Cavett (TX 29 May) portrays the life of boxing legend Muhammad Ali through the lens of his frequent appearances on the Dick Cavett Show; Wu-Tang Clan: Of Mics and Men (TX 24 June)  looks back on the group's career combining intimate and reflective interviews from each of the nine living members, and The Plastic Nile (TX 1 June) looks at the devastating effect of plastic pollution on the world’s longest river.


About Sky Media 

Sky Media is the advertising sales arm of Sky, offering businesses of all shapes and sizes an exciting array of opportunities on TV, online and on the go.   

Reaching over 95% of the UK population, Sky Media represents all of Sky’s channels and sites including Sky Sports, Sky News, Sky 1, Sky Cinema, Sky Arts, Sky Atlantic and Sky Witness. Sky Media also sells on behalf of a range of renowned broadcasters and channels including; Channel 5, Discovery, National Geographic, HISTORY, MTV, FOX, Universal, Nickelodeon and Comedy Central.   

Whether you’re new to TV or have been on the box before, there are numerous platforms and opportunities available for all budgets to reach the audience that matters to you most.