JAGUAR AND LONDON’S LEADING ARCHITECTS PRESENT ‘ELECTRIFIED URBAN VISION FOR THE FUTURE’

30 October 2018

‘The Electrified Automotive Future and its Relationship to Architecture’ was the subject of an evening hosted by Jaguar design and a group of London’s leading RIBA architects, planners, property developers and infrastructure experts.

  • Jaguar Director of Design, Ian Callum, collaborates with leading London architecture practice Barr Gazetas
  • Four concept urban plans unveiled, named: ‘Today’, ‘Tomorrow’, ‘Electric City’ and ‘Electric Future’
  • Event in Mayfair presents a joint vision for an urban future as electric vehicle adoption reaches tipping point – dubbed a ‘once in a generation opportunity for wholesale change’
  • Multi-award-winning Jaguar I-PACE electric vehicle described by the architects as a ‘catalyst for change’ and the inspiration behind the urban concepts
‘ELECTRIFIED URBAN VISION FOR THE FUTURE’
‘ELECTRIFIED URBAN VISION FOR THE FUTURE’
‘ELECTRIFIED URBAN VISION FOR THE FUTURE’
‘ELECTRIFIED URBAN VISION FOR THE FUTURE’
‘ELECTRIFIED URBAN VISION FOR THE FUTURE’
‘ELECTRIFIED URBAN VISION FOR THE FUTURE’

Mayfair, London, Tuesday 30th October – ‘The Electrified Automotive Future and its Relationship to Architecture’ was the subject of an evening hosted by Jaguar design and a group of London’s leading RIBA architects, planners, property developers and infrastructure experts.

The Royal Institute of British Architects (RIBA), of which Ian Callum is an Honorary Fellow, is the professional body for architects in the UK with more than 40,000 members around the world.

Speaking from Jaguar’s Mayfair showroom, Director of Design, Ian Callum spoke of the international success of the all-electric I-PACE and the opportunities presented by automotive electrification becoming more mainstream. He said:  

“I am incredibly proud of what we have created in the Jaguar I-PACE and the reception it has received since its launch. It is a truly revolutionary vehicle with one of the most advanced zero-emissions powertrains ever fitted to a production car. The I-PACE is instantly recognisable as a Jaguar, with the beautiful design and dynamic capability inherent in our vehicles.

“As a designer, I am hugely excited by the opportunity this widespread adoption of electric cars presents. We have a unique chance for wholesale change of the facilities available to drivers as we reinvent usage and ‘filling’ patterns for our vehicles. The concepts we are presenting here with the team of architects show a vision of what is possible, what is needed and what it could look like.”

Ian Callum
Director of Design

Ian Callum and a number of architects led by award-winning Jon Eaglesham of Barr Gazetas presented concepts depicting a joint-vision as to what an urban future of automotive electrification could look like.

The concepts are described below:

Today – what a motorway service station could be… In this example we take a traditional, tired motorway service station and breathe new electrified life in to it.  It is based on Forton Services on the M6. When it opened in 1965 Forton Services was a beacon of modernity featuring an up-market restaurant and a sun deck. Today motorway services are often an unpleasant jumble of commercial buildings servicing noisy, polluted motorways. With electrification, much reduced noise and pollution together with increased ‘dwell time’, result in such stations becoming destinations with an array of amenities and services including farm shops, gymnasiums, swimming pools and restaurants to give travellers greater options to occupy the time required to charge their vehicles.  The trend towards connecting these stations to their local rural and urban community is enhanced by the environmental improvements electric cars will bring.  Encouraging people to visit for a variety of reasons, be it for leisure, to work or to trade produce and ideas, they will revive the lost model of the ancient caravanserai.

Tomorrow – NCP of the future… This is based on one of the UK’s most iconic multi-storey car parks – on Welbeck Street, hidden behind Oxford Street in London’s West End.  Completed in 1970, and originally constructed to provide car parking space for shoppers, the structure symbolises an era of fossil fuel consumption. Re-imagined as a self-sufficient charging plaza, the proposal is to reinvent the existing stock of city centre multi-storey car parks, where owners of electric vehicles who are less likely to have access to off-street parking at their homes, can charge their cars adjacent to good public transport links.  The proposal at Welbeck Street makes use of the existing structural grid to support solar photovoltaics panels that will provide clean energy for inner-city electric vehicle owners to charge their cars. The result is cleaner and greener surroundings and parts of the building freed up for retail and leisure use.  A public artwork on the side of the building indicates the renewable energy generated to charge the cars within the structure.

 

‘ELECTRIFIED URBAN VISION FOR THE FUTURE’

Electric City – fast-approaching reality of completely emission free major cities… Reimagining post-industrial wastelands.  Here we have taken Liverpool’s Stanley Dock as an example.  Built in 1901 it was once the largest building in the world, but fell into disrepair in the 1980s, symbolising lost industry and economic difficulty. In this image it has been reimagined as a community interchange, helping to rejuvenate the city through the creation of new community facilities and industries based on green energy on redundant sites country wide. Linked to the future of transport and car-free city centres, redundant brownfield sites like Stanley Dock can offer the multi-modal ‘last mile’ connection to cities, whilst rejuvenating the communities they are situated in. 

Electric future – opportunity for wholesale change, up and down the country… In this image, London is a cleaner, healthier city where repurposed, new infrastructure, connected to electric vehicles, has allowed a proliferation of vegetation and green space. Cities across the UK are electrically self-sufficient harnessing solar and tidal power to power the increased number of electric vehicles, both land-based and airborne.

London architecture practice Barr Gazetas’ managing director, Jon Eaglesham said:

“This study is all about realising opportunity. These four concepts should all be possible within a generation. Electric vehicle successes such as the I-PACE represent a huge catalyst for change. As architects, together with town planners and authorities national and local, we need to embrace this opportunity now, and bring visions such as these to reality, improving experiences, and indeed lives, up and down the country.”

Jon Eaglesham
London architecture practice Barr Gazetas’ managing director

Further information

For more information visit www.media.jaguar.com or contact:

Conrad Allum

Jaguar UK Senior Press Officer

M: 07468 715 346

E: ceallum@jaguarlandrover.com

 

Jessica Jay

Jaguar UK Press Officer & Events

M: 07469 021 135

E: jjay3@jaguarlandrover.com

Notes to Editors

About Jaguar

Jaguar’s heritage of elegant design and breath-taking performance has excited and delighted the world for 80 years. Today’s world-class Jaguar family embodies the Art of Performance, with the remarkable, much admired and award-winning XE, XF and XJ saloons, the dramatic F-TYPE sports car, the F-PACE performance crossover – the fastest-selling Jaguar ever, the new E-PACE compact performance SUV and now I-PACE, the all-electric performance SUV that puts Jaguar at the forefront of the electric vehicle revolution.

 

About the Jaguar I-PACE

Jaguar unveiled the I-PACE, its first all-electric vehicle, earlier this year to deliver sustainable sports car performance, next-generation artificial intelligence (AI) technology and five-seat SUV practicality.  Fitted with a state-of-the-art 90kWh lithium-ion battery, two Jaguar-designed motors and a bespoke aluminium structure, the I-PACE is capable of 0-60mph in 4.5 seconds and a range of up to 292 miles (WLTP).

The Jaguar I-PACE has won 10 UK awards to date including being named Auto Express, The Sunday Times and T3 ‘Car of the Year’, as well as being named a ‘Game Changer’ by Autocar.  It also received the What Car? Readers Award with real car buyers voting it their most anticipated car of the year.

More than 250,000 UK customers have configured their dream I-PACE since its reveal in March, and more than 315,000 have visited the I-PACE website page to research it.  Over 1000 test drive appointments were completed in September alone – the month UK customers started taking delivery of their new Jaguar I-PACE.

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