- New V&A Dundee design museum opens with full‑size clay model of Jaguar’s game‑changing all‑electric I‑PACE
- I‑PACE was designed by world‑renowned Scottish designer Ian Callum, Jaguar Director of Design
- Model showcases the skill and craftsmanship fundamental to Jaguar’s design process
- First V&A museum built outside London celebrates Scotland’s outstanding design achievements
Whitley, UK, 12 September – A bespoke full‑size clay model of the Jaguar I‑PACE, created by the brand’s world‑renowned designer Ian Callum, is to take centre stage at Scotland’s first dedicated design museum.
The I‑PACE exhibit will be unveiled on 15 September at the grand opening of the new V&A Design Museum in Dundee, which highlights the global achievements of Scottish designers past and present.
The clay model shows the painstaking and elaborate design process behind the firm’s first all‑electric vehicle as well as the steps followed to create all new Jaguars.
Automotive design is hugely complex. Although much of the design is done digitally, clay models are still important – they are our first chance to see the car in reality. As a child l was inspired to become a car designer at Jaguar and have been lucky enough to live out that dream.
Scotland has a long history of design excellence and the V&A Dundee is a fantastic opportunity to showcase this on a global stage. It has been an honour as a Scot to be involved with the opening of the new museum, and I hope our I‑PACE exhibit can help inspire the next generation of design talent.
Ian Callum
Jaguar Director of Design
Fifty years after writing letters, as a schoolboy, to Jaguar asking for help to become a car designer, Ian Callum has become world‑renowned.
Dundee is a fitting location to display the all‑electric I‑PACE: as Scotland’s only Go Ultra Low City, it has one of the highest number of charging points in the UK.
The new museum will bring touring exhibitions from the V&A and other international museums to Scotland, as well as curating its own exhibitions in future years. V&A Dundee will have an international outlook: investigating the global importance of design, commissioning new work and contributing to public understanding of the role of design in everyone’s lives.
V&A Dundee will also present the largely untold story of Scotland’s outstanding design achievements, bringing together in one place the world‑renowned V&A collections with loans from other collections in Scotland and beyond to allow all to understand and be inspired by this rich design heritage.
The Jaguar I‑PACE is priced from £63,495 (excluding government incentives) and customers can configure one at: www.jaguar.com.
ENDS
