4 April 2018


  • British number 1, Kyle Edmund becomes Jaguar’s latest UK Brand Ambassador
  • Edmund, 23 joins an impressive list of Jaguar tennis ambassadors including, Andy Murray, Johanna Konta, Milos Raonic and Kei Nishikori
  • Edmund will be seen driving a Jaguar F-Type throughout the duration of his partnership with the British car brand

LONDON (April 3, 2018) British Number 1 and Australian Open Semi-Finalist, Kyle Edmund has signed an endorsement deal with luxury and sports car manufacturer, Jaguar, to become the brand’s latest UK brand ambassador.

Jaguar, the Official Car to the All England Lawn Tennis Club (AELTC) are looking to reinforce the brand’s commitment within UK tennis and will work with Edmund on a number of projects in the build-up to The Championships, Wimbledon.

Edmund’s remarkable run at the 2018 Australian Open made him just the sixth British man in history to reach a semi-final of a grand slam. Edmund announced his latest partnership on his social media channels on Wednesday morning ahead of this week’s ATP tour event in Marrakech. Edmund will be looking to build on his successful start to the year in Australia, as we move into the clay and then grass court seasons this summer.  

I have always been passionate for cars and I am delighted to be associated with a British brand I admire and look forward to working together in the build-up to Wimbledon. Jaguar’s presence within tennis will provide me with the extra support I am looking for and I hope I can build on the success I had earlier in the year in Australia.

Kyle Edmund
Kyle Edmund joins Jaguar as UK Brand Ambassador

We are excited to partner with Kyle as we head into Jaguar’s fourth season as the Official Car of The Championships, Wimbledon. Kyle, 23 is the current British Number 1 and a rising star within the tennis world. We look forward to being part of that journey and supporting him along the way.

Scott Dicken
,Jaguar Land Rover Global UK Marketing Director

The 23-year-old will be entering The Championships, Wimbledon for the first time as British Number 1 and will be looking to better his most successful Grand Slam performance at this year’s Australian Open. Edmund who competes a lot more on clay is committed to adapt his grass court game in time for The Championships, Wimbledon later this year.

Jaguar is entering its fourth season as the Official Car of The Championships, Wimbledon which runs from Monday 2 July to Sunday 15 July. Jaguar will supply 170 vehicles from its award-winning range, including the XE, XF, XJ and F-PACE as well as the new, all electric I-PACE driving over 30,000 journeys during the tournament.

Notes to Editors

Jaguar’s heritage of elegant design and breath-taking performance has excited and delighted the world for more than 80 years. Today’s world-class Jaguar family embodies the Art of Performance with the all-electric I-PACE performance SUV, joining the remarkable, much admired and award-winning XE, XF and XJ saloons, the dramatic F-TYPE sports car, the F-PACE performance crossover – the fastest-selling Jaguar ever – and the all-new E-PACE compact performance SUV.