4 July 2017

As part of this year’s #FeelWimbledon campaign Jaguar created history by taking ambassador Andy Murray’s Wimbledon trophy on a tour of the UK.

  • Jaguar become the first brand in the history of The Championships, Wimbledon to take Andy Murray’s Wimbledon Trophy on a tour of the UK
  • Murray hopes the trophy tour will help to inspire the future generations of tennis players and spread the feeling of Wimbledon across the nation
  • The Andy Murray #FeelWimbledon Trophy Tour visited 20 locations in 19 days attracting over 7,500 fans
  • Watch the Jaguar Andy Murray Trophy Tour here:

Whitley, 5th July 2017: As part of this year’s #FeelWimbledon campaign Jaguar created history by taking ambassador Andy Murray’s Wimbledon trophy on a tour of the UK.

Launching at the global reveal of the new Jaguar XF Sportbrake on the 14th June, Jaguar took World No. 1 and two time Wimbledon Champion’s trophy on a 19 day nationwide tour of tennis clubs, schools, parks, and city centres to spread the feeling of Wimbledon ahead of The Championships, and inspire the next generation of tennis talent.

Visiting 20 destinations in 19 days, the trophy travelled over 1,500 miles to places such as Dunblane Primary School, Hibernian Football Club, Leamington Spa Lawn Tennis Club, Central Manchester, Jaguar Land Rover sites and Goodwood Festival of Speed.

Watch the film here:

Over the 19 days, over 7,500 people visited Jaguar’s bespoke #FeelWimbledon Trophy Tour unit to take their picture with Andy Murray’s trophy, have a go at beating Murray’s time on the Batak reaction speed test and watch some of Murray’s best moments over the last year.

Andy Murray said: “It has been fantastic to see the number of people that have come to see my Wimbledon Trophy. My fans’ support has always been so important to my success and hopefully a few of them have been inspired to pick up their racquets again.”

Scott Dicken, Marketing Director Jaguar Land Rover UK said: “We are thrilled to have been able to take Andy’s trophy across the UK. We hope that the Andy Murray Trophy Tour has really helped to build the excitement ahead of The Championships, and support for Andy Murray.”

Jaguar is entering its third year as Official Car of The Championships, Wimbledon, which runs from Monday 3 July to Sunday 16 July. During the tournament Jaguar will supply 170 vehicles from its award-winning range, including the XE, XF, XJ and F-PACE.

Full list of locations visited:

  • London
  • Bury St Edmunds
  • Sheffield
  • Manchester
  • Durham
  • Dunblane
  • Edinburgh
  • Windermere
  • Speke, Liverpool
  • Chester
  • Castle Bromwich
  • Whitley
  • Gaydon
  • Leamington Spa
  • Cardiff 
  • Bath
  • Exeter
  • Goodwood Festival of Speed

Follow @JaguarUK, #FeelWimbledon



Further information

Adam Calland
Jaguar UK PR Manager
M: 07341 735 933

Conrad Allum
Jaguar UK Senior Press Officer
M: 07468 715 346

Tom O’Connell
Jaguar UK Press Officer
M: 07392 103 565