Jaguar Drives Olympic Skier Graham Bell To Become Fastest Man On Skis

1 March 2016

Today, Jaguar and Olympic skier Graham Bell announced a technical partnership aimed at setting a Guinness World Record in 2017.

  • Jaguar announced as lead technical partner for Guinness World Record attempt in 2017
  • British skiing champion and five time Olympian Graham Bell will attempt to reach speeds of over 160mph with a unique suit propelled by twin micro jets.
  • Jaguar to provide expertise in aerodynamics, engineering and design
  • High-speed training begins in the Alps skijoring with a Jaguar XE all-wheel drive [AWD]
  • Jaguar Land Rover engineering facilities key to project development
  • Jaguar Land Rover cold weather testing facility in Arjeplog, Sweden will host the record attempt in 2017.
  • The current World Record is held by Italian Simone Oregone who achieved 156mph skiing downhill.

Tuesday 1 March, Geneva Motor Show: Today, Jaguar and Olympic skier Graham Bell announced a technical partnership aimed at setting a Guinness World Record in 2017.

Graham, now TV presenter on successful British TV show 'The Jump', hopes to become the fastest man on skiis with the support of Jaguar Land Rover engineers, facilities and expertise in aerodynamics. 

Working with Jaguar to develop a unique ski suit and harness containing twin micro jets, Graham hopes to reach speeds of over 160mph - setting a new World Record. He has already begun training for the record by ski-joring behind a Jaguar XE AWD at over 100mph in the Austrian Alps.

Graham Bell said "I approached Jaguar to become my lead technical partner due to their experience in aerodynamics and love of all things involving speed.  As lead technical partner in the attempt, Jaguar will provide the aerodynamic expertise to develop the Iron-Man-style suit I need, as well as helping me acclimatize to speed and external forces using high performance vehicles including the Jaguar XE AWD - designed to provide maximum traction in adverse conditions including snow and ice."

Ian Anderton, thermal and aerodynamics manager, Jaguar Land Rover, said: "As engineering challenges go it doesn't get more unique than this, so the next few months are going to be very exciting.

"We kick-started the technical partnership by ski-joring with a Jaguar XE AWD to determine what factors should to be taken into consideration when designing his suit, such as wind, skiing position and chill - especially in minus conditions.

"In many ways, it's very similar to the car design process, necessitating the perfect balance between aerodynamics, engineering and design for ultimate performance."

The Jaguar XE has been optimised for ultimate aerodynamic efficiency and stability. It is the the only car in its class to use an aluminium-intensive body structure, making it the lightest, stiffest and most aerodynamic Jaguar yet.  The XE AWD enhances vehicle dynamics and provides greater traction in intense weather conditions, making it a true all-weather sports saloon. 

The record attempt will take place at Jaguar's cold weather testing facility in Sweden in early 2017. Although there is no comparable record, the current World Downhill Speed Skiing World Record is currently held by Simone Oregone at 156mph.


Further information

Dan Connell | PR and Communications Manager| E: | T: +44 (0)7880 177307

Jon Morgan | Senior Product Press Officer | E: | T:+44 (0) 7823 363016

Jaguar XE AWD

  • All-wheel drive (AWD) was engineered into the XE from day one.
  • Available exclusively with the 180PS Ingenium diesel and the 340PS supercharged V6 petrol engines and eight-speed automatic transmissions, AWD enhances vehicle dynamics and provides greater traction.
  • Torque is only transferred to the front wheels when needed, maintaining the XE's inherent agility and rear-wheel drive character.
  • Adaptive Surface Response (AdSR) makes the AWD system even better by changing the mapping of the powertrain and Dynamic Stability Control system according to the conditions. AdSR leverages Jaguar Land Rover's world-leading expertise in AWD technologies and traction systems.
  •  Together with class-leading chassis design, the unique combination of AWD, AdSR and the revolutionary All Surface Progress Control system gives the driver greater confidence in adverse conditions. The XE is the definitive all-weather sports saloon.