IN BRIEF
- Jaguar Heritage Racing named World Luxury Award Gold winner in the Cars & Yachts category for the website and coverage created during its inaugural 2012 season by global media partner, CNN International
- The success of Jaguar Heritage Racing continues in 2013 with high profile wins at the AvD Oldtimer Grand Prix at the Nürburgring and a prestigious Freddie March Memorial Trophy victory the Goodwood Revival
- The World Luxury Awards, now in its seventh year, is the only international awards programme focusing on the global luxury sector, honouring companies and individuals responsible for creative excellence in luxury communications
IN DETAIL
(Whitley, Coventry ‑ 09 December 2013). Jaguar Heritage Racing collects another trophy this month with the World Luxury Award Gold prize awarded to the team behind the global television and online coverage of the company's inaugural heritage racing season in 2012.
The World Luxury Awards, held in Monte Carlo, announced the winners of the biggest award for creativity in the global luxury sector, recognising the very best work of marketing, advertising, design, public relations and multimedia in the industry. Jaguar Heritage Racing reigned victorious against stiff competition in the Cars & Yachts awards category, beating shortlisted Porsche and Riva to the coveted Gold prize.
At the heart of the Jaguar Heritage Racing dedicated website from CNN are a series of evocative films that capture the unique emotion around Jaguar in historic motorsport. The films include Mille Miglia ‑ "Fear and Exhilaration: The Drivers' Story"; the Nürburgring ‑ "Green Hell: The Drivers' Story", "Proving Ground for Performance"; and Goodwood Revival ‑ "Historic Winning Streak Continues" and "Jaguar: The Design Legacy". The films also appeared alongside frequent reports and results from the Jaguar Heritage Racing events across the CNN global network, which is viewed in more than 255 million households and hotel rooms across the world, while CNN.com where the dedicated website is hosted, receives over a billion page views per month.
Overall, ten First Prize World Luxury Award Golden Trophies were presented in Monte Carlo to entrants from 16 countries, with the Jaguar Heritage Racing coverage on CNN International, brokered by long‑standing Jaguar public relations agency Influence Associates, recognised for its website and broadcast creativity. The Awards celebrate the contribution that innovative creative work makes to building luxury brands.
Jaguar Global PR Director, Richard Agnew, said: "Jaguar Heritage Racing is no stranger to awards and trophies, following two very successful seasons participating in classic car gatherings all over the world, and the World Luxury Award Gold Trophy is a fitting end to 2013. We are flattered to be sharing the podium with contemporaries and true icons of the global luxury sector such as Hermès, Maserati, Mont Blanc, Moët et Chandon and others, and delighted that our partnership with CNN International has been recognised for its coverage and creative treatment of our inaugural heritage racing season."
Jaguar Heritage Racing is gearing up for another exciting season in 2014, and is looking ahead to defending its titles at the AvD Oltimer Grand Prix and the Goodwood Revival. The legendary Mille Miglia is a regular highlight in the Jaguar Heritage Racing calendar, with previous drivers including Sir Stirling Moss, Andy Wallace, Sir Chris Hoy, Daniel Day Lewis, Yasmin Le Bon and David Gandy to name a few, the Jaguar team is busy curating the car and driver selection for 2014's 1,000 mile tour.
The Jaguar Heritage Racing programme is supported by JD Classics, based in Maldon, Essex. An established player in the historic motorsport world, JD Classics prepares historic Jaguar sports cars for racing, and is also responsible for technical support. To discover more about Jaguar Heritage Racing and view the CNN films, visithttp://advertisementfeature.cnn.com/jaguar/jhr.
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Editors' notes
About Jaguar Heritage Racing
Jaguar Heritage Racing was launched in 2012 as a programme that saw Jaguar return to the competitive arena through the vibrant world of historic motorsport. For the first time since 1956, works‑supported C‑type and D‑type Jaguars are racing again at iconic race venues and automotive gatherings around the world. Jaguar Heritage Racing supplements the activities of Jaguar Heritage ‑ a charitable trust and custodian of an extensive collection of priceless models from Jaguar's past. www.jaguarheritage.org
About World Luxury Awards
The World Luxury Awards honours companies and individuals responsible for creative excellence in luxury communications, dedicated exclusively to the world's major luxury producers, marketers, agencies and retailers, and judged by an international panel evaluating entrants to 15 categories. The awards celebrate the contribution that innovative creative work makes to building luxury brands and are presented in conjunction with Adforum.com, the gateway to the advertising community. www.worldluxuryaward.com
About Influence Associates
Influence Associates was established to be the best automotive communications agency in the world. The company has evolved since its inception in 2008 to gain first‑class credentials in the transport and technology sectors too. Today the Influence Associates team brings more than eight decades of combined experience in automotive public relations, strategic counsel, reputation management, public affairs, digital media and marcomms to its global client base. www.influenceassociates.com
