IN BRIEF
- Women name Jaguar best automotive brand in extensive customer satisfaction survey
- Men place Jaguar third in survey results
IN DETAIL
Data from female respondents to the 2013 Auto Express Driver Survey reveals that Jaguar is the favourite car brand of women in the UK. The comprehensive survey also saw men vote Jaguar as the third most satisfying brand in the UK car market.
Driver Power is the UK's most comprehensive car survey. The survey results include analysis of responses from 46,640 participants. Feedback from car owners covered every aspect of vehicle ownership ‑ from performance and handling to running costs.
The positive results for Jaguar follow an outstanding achievement for the brand in the recent J.D. Power and Associates/What Car? 2013 UK Vehicle Ownership Satisfaction Study, in which Jaguar was named the number one automotive brand in the UK.
Steve Fowler, Auto Express Editor‑in‑Chief said: "Jaguar has always scored well in our Driver Power survey and came third overall this year. But delving deeper into the stats shows the brand doing especially well with female car buyers ‑ they voted Jaguar the most satisfying brand to own. Women clearly love Jaguar's cars, from the styling to the technology and the way the cars drive, while the dealers get special praise for customer service from women, too."
The complete Jaguar model range is available to review and specify online now at: http://www.jaguar.co.uk/build‑yours/
‑ ENDS ‑
Dan Connell | Global Brand PR and Communications
Manager
E: dconnel1@jaguarlandrover.com
| T: +44 (0)7880 177307
Conor Twomey |Senior Press Officer | E: ctwomey@jaguarlandrover.com
T: +44 2476 564125
Alexina Jackson | Press Officer | E: ajackson@jaguarlandrover.com
| T: +44 2476 564124