Tonight, Jaguar announced that Award winning British ActorDamian Lewiswill play the lead in a short feature film called 'Desire' for luxury car brand Jaguar. Actors Jordi Molla and Shannyn Sossamon have also been cast in lead roles in the film. Inspired by the Jaguar F‑TYPE, the casting announcement was made at an exclusive pre LA Motor Show event hosted by Jaguar Land Rover at Paramount Studios, LA.
- Golden Globe nominee and Emmy Award winning actor, Damian Lewis, to take the lead in a short feature film, created by Jaguar in association withRidley Scott Associatesand to be released early 2013.
- Jordi Mollanamed as the villain in the short film.
- American actor, Shannyn Sossamon, to play lead female role.
- The short film is to be filmed on location in the Chilean desert at the beginning of December.
- Jaguar will invite viewers to follow the filming of 'Desire' with a rare insiders view of the set and filming process throughout this unique production.
- The soundtrack to the film has been written by singer songwriter Lana Del Rey. The exclusive track named 'Burning Desire', was inspired by the Jaguar F‑TYPE.
- The F‑TYPE is the first two‑seater sports car from Jaguar since the iconic E‑type was launched 50 years ago.
Jaguar tonight revealed the F‑TYPE sports car to 350 VIPs ahead of its US debut at tomorrow's LA Auto Show. The car made its dynamic entrance at Paramount Studios on a road built over the famous studio's sunken water tank against a vast 50 metre projected infinity back drop used in many Hollywood films.
Damian was not the only cast member in attendance at the event, his 'Desire' co‑star, American actor, Shannyn Sossamon, was also present. Additionally, guests were treated to the premier of a trailer teaser for the movie (View it here at www.ftype.com/desire), which will be filmed in Chile over a five day shoot next week.
The film tells the story of Clark (Lewis), who delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert. Directed by Adam Smith, this is a story of betrayal, retribution, passion and greed.
Damian Lewis commented:
"When Jaguar approached me about the F‑TYPE Desire film I was really intrigued. I then got to read the script and decided it was definitely a project I wanted to be a part of. Working with the director Adam Smith from Ridley Scott Associates, it promises to be an adventure. Jaguar cars have played some iconic roles in film for many years and I'm looking forward to being the first to drive the F‑TYPE in film".
Over the coming weeks, Jaguar will release exclusive content from the set itself in Chile's Atacama Desert. This will give viewers the chance to get behind the scenes and really feel part of the production.
Kai Lu Hsiung, Managing Director,Ridley Scott Associates comments:
"We are hugely excited to be collaborating with Jaguar on this project, and to be working with such a fantastic cast.
Film sets have traditionally kept viewers out, but through crafted updates and content we will welcome them onto the set in an unprecedented way, from the shoot in early December through to the launch of the film in March. We want viewers to see how the process unfolds through our eyes and to be a part of it alongside us".
Throughout the project Jaguar will be employing innovative techniques to share the film set experience and mastery with their audience. From using button hole cameras attached to the cast and crew; gaining insight from stunt coordinators and wardrobe; to setting up mobile Go Pro cameras on helicopters and cars to provide unique views from the set that viewers would never otherwise see.
Adrian Hallmark, Global Brand Director, Jaguar comments:
"The parallels between the world class creativity and technical capability that led to the creation of F‑TYPE, and the unique collaboration between Ridley Scott Associates and Emmy award winner Damian Lewis are self‑evident.
Jaguar is synonymous with some of the most iconic moments in cinematic history, and we're excited about reigniting this powerful combination through a British led, world class artistic project. Our aim is to craft the most visionary and highest quality filmic product ever created in conjunction with a brand, as a platform for our most important product launch in 50 years ‑ the F‑TYPE Jaguar".
The new Jaguar F‑TYPE represents a return to the company's heartland: a two‑seater, convertible sports car focused on delivering performance, agility and maximum driver reward. The F‑TYPE is a continuation of a sporting bloodline that stretches back more than 75 years and encompasses some of the most beautiful, thrilling and desirable cars ever built, including the iconic E‑type.
To find out more about 'Desire' please visit;
Jaguar F‑TYPE
The focus on driver involvement and sporting performance in the F‑TYPE is emphasised by the 'one plus one' layout of the asymmetric cabin. This is evidenced by the grab handle, which sweeps down the centre console on the passenger side, delineating it from the driver's position.
Taking inspiration from cockpits of fighter airplanes, the controls are ergonomically grouped by function. Further aeronautical inspiration can be found in the joystick‑shaped SportShift selector controlling the eight‑speed transmission. The air vents on top of the dashboard will only deploy when instructed to by either the driver or complex control algorithms, staying tucked discreetly out of sight in other circumstances.
Aluminium forms a great part of Jaguar's commitment to sustainability with more than half the content of the car coming from recycled metal. In addition, the F‑TYPE's structure is exclusively riveted and bonded ‑ this manufacturing process emits up to 80 per cent less CO2 compared to that from welding a comparable steel structure. Jaguar is also rolling out its closed‑loop recycling system to its suppliers, ensuring all offcuts of metal from the manufacturing process are reused.
Adrian Hallmark, Global Brand Director, Jaguar comments: "Jaguar is a founder member of the sports car segment with a rich sporting bloodline stretching over 75 years, and in the F‑TYPE we've reignited that flame. The F‑TYPE isn't designed to be like anyone else's sports car. It's a Jaguar sports car ‑ ultra‑precise, powerful, sensual and, most of all, it feels alive."
Notes to Editors
- A front‑engined, rear‑wheel drive convertible, the F‑TYPE is engineered to deliver pure dynamic driving reward and stunning performance
- The F‑TYPE's interior features a driver‑focused philosophy, with engaging controls encased in dramatic architecture. Unique technical grains tailor the trim materials, further differentiating the dual‑cockpit cabin
- Three models will be available ‑ F‑TYPE, F‑TYPE S and the F‑TYPE V8 S. They are powered respectively by Jaguar's new 3.0‑litre V6 supercharged petrol engine in 340PS and 380PS outputs and its 5.0‑litre V8 supercharged petrol producing 495PS
- The range‑topping F‑TYPE V8S will reach 60mph in 4.2 seconds and has a top speed of 186mph. The 380PS V6 F‑TYPE S will reach 60mph in 4.8 seconds and 171mph, the equivalent figures for the F‑TYPE V6 are 5.1 seconds and 161mph
- The F‑TYPE is constructed around the fourth generation of Jaguar's acclaimed lightweight aluminium architecture using industry‑first technology
- All‑aluminium with front‑engined and rear‑wheel drive, the F‑TYPE is engineered to deliver pure dynamic driving reward and stunning performance
- Visually, the F‑TYPE's exterior demonstrates a new sports car design language for Jaguar, with cleaner lines delivered through the discreet use of technology such as deployable spoiler and door handles
- The F‑TYPE's interior features a driver‑focused philosophy, with engaging controls encased in dramatic architecture. Unique technical grains tailor the trim materials, further differentiating the dual‑cockpit cabin
ENDS
For further information please contact
Juliet Fairbairn
UK PR Manager, Jaguar
jfairba4@jaguarlandrover.com
+44 (0)24 7656 4123
+44 (0)75 8579 5758
The Brooklyn Brothers on 0044 207 292 6200.
Claudia Davies
001 310 614 1789 claudia@thebrooklynbrothers.com
Laura Wood
0044 7989 445 790 laurawood@thebrooklynbrothers.com
Nathan Woodhead
0044 7554 809 489 nathan@thebrooklynbrothers.com