London, 1st June 2011. Esteemed British Jeweller, Garrard, is partnering with the Jaguar Academy of Sport, to aid its vital role in promoting and nurturing the very best in young, sporting talent.
Garrard will support the fundraising initiatives of the Academy and will bring its trophy‑making prowess to the Jaguar Academy of Sport awards ceremony at the end of 2011.
Garrard's sporting legacy dates back to the mid 18th century where it inaugurated a rich and glorious relationship with the sporting world that still remains evident today. From equestrian, sailing, cricket, golf, rugby and football; to snooker and greyhound racing: Garrard has endeavoured to remain at the forefront of the world's most renowned sporting events, producing the finest and historic trophy‑ware to date.
Garrard is credited with supplying the America's Cup, the oldest international sporting trophy in history, the Webb Ellis Cup, the I.C.C. Cricket World Cup, and the Premier League Trophy for football plus several equestrian trophies for events at Ascot, Derby and Badminton.
Commenting on the announcement, Eric Deardorff, CEO Garrard, "Garrard is thrilled to be affiliated with the Jaguar Academy of Sport. With our rich heritage in sporting trophies and a shared British lineage, the collaboration of these two renowned British brands makes for the perfect partnership."
Jaguar UK MD Geoff Cousins said: "It is a great honour that Garrard will be manufacturing the trophies for our Awards ceremonies, and for our key fundraising events. Garrard has long been associated with the manufacturing of trophies for the most prestigious sporting events in the world, and is now joining our mission in recognising, celebrating and inspiring the best in British Sport."
The Jaguar Academy of Sport was established in 2010 to aid and encourage the transition of young athletes through dedicated professional mentoring backed up by financial support. Working with SportsAid, the programme has attracted Britain's greatest sports stars as Patrons and Ambassadors including Denise Lewis, OBE and Sir Steve Redgrave, as well as donating over £200,000 to support the next generation of British champions.
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For further press information please contact:
Garrard:
Sarah Carlsen at Sarah Carlsen PR
07880 704731 I sarah@sarahcarlsenpr.co.uk
Jaguar Academy of Sport:
Carla McAlpine at Influence
0207 2879610 I carla@influenceltd.com
Notes to Editor
About Garrard
Garrard, the international jeweller and silversmith with a cultural heritage of unparalleled richness was founded by master goldsmith George Wickes, who received his first royal commission in 1735. By the time the firm had passed into the hands of Robert Garrard in 1802, whose name it still bears, creating designs of matchless magnificence for the social and royal sects had become a matter of course. Garrard's lavishly seductive collections can be found today at its flagship store on London's Albemarle Street, or on display in the permanent exhibition in the Tower of London, where the Crown Jewels reside. Celebrating its 275 year anniversary this year, Garrard's legacy of devotion to the highest degree of workmanship has been the company's trademark since the first designs drew the attention of the world. Garrard continues to passionately embrace the past by creating tomorrow's heirlooms today.
Website: www.garrard.com
About the Jaguar Academy of Sport
The Jaguar Academy of Sport, launched in March 2010, recognises, celebrates and inspires the very best of British sporting talent and success. It will fulfill this aim through a Bursary Fund, which will support new British sporting talent, as well as a prestigious annual Awards Ceremony. The Academy is a unique club of the best of British sport, which will be used to inspire the next generation.
Jaguar Academy of Sport Patrons
David Beckham OBE, Sir Ian Botham, Gareth Edwards CBE, Dame Kelly Holmes DBE, MBE, Denise Lewis OBE, Sir Steve Redgrave
Jaguar Academy of Sport Ambassadors
Jamie Baulch, Dave Brailsford CBE, Martin Brundle, Tasha Danvers, Jessica Ennis, Mark Foster, Rio Ferdinand, Steven Gerrard MBE, Tim Henman, Sir Chris Hoy, Colin Jackson CBE, Barry McGuigan, Ian Poulter, David Roberts CBE, Andrew Strauss, Michael Vaughn OBE, Lee Westwood, Shane Williams
Website: www.jaguaracademyofsport.co.uk
