Jaguars from the past and present launch Goodwood Festival of Speed

17 March 2011

Thursday 17th March 2011: The 2011 Goodwood Festival of Speed was launched today with Jaguar playing a key role as the event celebrates the 50th anniversary of the iconic E‑type.

Thursday 17th March 2011: The 2011 Goodwood Festival of Speed was launched today with Jaguar playing a key role as the event celebrates the 50th anniversary of the iconic E‑type.

Present at the launch were Yasmin Le Bon with her daughter and fellow model, Amber, who posed alongside arguably the most famous E‑type of all ‑ one of two cars to have made an epic, high‑speed journey from Coventry to Geneva in March 1961 at the behest of Sir William Lyons.  The car, a prototype Series One E‑type roadster carrying the registration '77 RW', was delivered by Norman Dewis, Chief Test Driver at the time.

Norman's modern day successor, Mike Cross, Chief Engineer, Vehicle Integrity, at the wheel of the new Jaguar XKR‑S, marked the event in style with a series of dramatic demonstration runs up the notorious Goodwood hill.

Joining Mike in taking on the hill was ex‑Le Mans and BTCC racer Anthony Reid driving an XFR ‑ his enthusiastic driving style won him the TAG Heuer 'Most Spirited Getaway' award.

The 2011 Goodwood Festival of Speed will see Jaguar take centre stage with a dramatic sculpture being commissioned for the lawn in front of Goodwood House.  Enthusiasts will be able to view an array of Jaguars from the past, present and a little way into the future with the XK120, and examples of the C‑, D‑ and, of course, E‑type taking part in demonstration runs in front of the crowds. 

The Festival will start on Thursday 30 June with the Moving Motor Show ‑ a chance for visitors to experience the latest Jaguar road cars and even get behind and take on the Goodwood hill.

Tickets for the Goodwood Festival of Speed can be ordered at www.goodwood.co.uk

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To contact the Jaguar UK PR team, please call or e‑mail:

Angus Fitton 
PR Manager, Jaguar UK 
M: 07585 795758   
Email: afitton@jaguar.com  
Faye Goldstraw
Senior Press Officer, Jaguar UK
T: 01926 648765 / M: 07860 872224
Email: fgoldst1@jaguar.com