Jaguar And Barry's Are Racing To The Hamptons In Sustainable Style This Summer

29 July 2022

  • Launched alongside the return of Jaguar TCS Racing to the 2022 Formula E NYC races in July, this partnership will feature a curated series of complimentary themed classes at Barry’s Hamptons studio
  • Barry’s instructors will travel in the 2023 Jaguar I-PACE performance electric SUVs from New York City to the Hamptons throughout the summer

(MAHWAH, N.J.) – July 29, 2022 – Today, Jaguar announced its partnership with Barrys, the premiere fitness studio known for high intensity interval training workouts with locations around the world, to celebrate sustainability this summer in the Hamptons. Barrys will host a series of themed classes across locations in the Hamptons on a complimentary basis, courtesy of Jaguar.

Barrys original 50-minute workouts pair cardio and strength training utilizing treadmills, bands, and weights. Across the Hamptons locations, the theme of sustainability will be incorporated in a curated workout series inspired by the all-electric Jaguar I-PACE and its exciting return to the annual 2022 New York City Formula E E-Prix with RACE you to the Red Room” classes.

“Sustainability and electrifying performance are at the heart of the Jaguar brand, and we are excited to partner with Barry’s to help inspire a more sustainable world,” said Joe Eberhardt, President and CEO, Jaguar Land Rover North America. “Wellness is a big part of many people’s daily lives, and by aligning with Barry’s we’re able to show how sustainability, exhilarating performance and wellness intersect.”

Joe Eberhardt
President and CEO, Jaguar Land Rover North America

Highlighting the experience along with personal wellness and sustainability tips, the instructors will share how they incorporate the Barrys and Jaguar mindsets into their daily lives on their personal social channels.

The award-winning I-PACE continues to focus on performance, technology, and design with a single-derivate offer at a luxuriously accessible price. The 2023 Jaguar I-PACE mid-size performance SUV has a bold, cab-forward design that combines a supercar silhouette with the flexibility of an EPA estimated electric range of 246 miles2 and five-seat SUV versatility.

The 2023 Jaguar I-PACE is available now in the U.S., priced from $71,3003. For more information on the I-PACE and the full Jaguar lineup, visit and follow @JaguarUSA on Instagram, Facebook and Twitter.

Further information

About Jaguar

Jaguar has made dramatically beautiful luxury cars since 1935, driven by its passion to make life more extraordinary for its customers. Today's world-class Jaguar model range comprises of the XF luxury sedan, F-TYPE sports car, F-PACE performance SUV, E-PACE compact performance SUV and all-electric performance SUV, the I-PACE. From 2025 Jaguar will become a pure electric modern luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. The journey towards electrification is already under way with a range of mild hybrid and full electric models available today. For more information, visit the official Jaguar website at

About Jaguar Land Rover: Reimagining the future of modern luxury by design

Jaguar Land Rover is reimagining the future of modern luxury by design through its distinct, British brands.

Our current model range embraces fully electric and mild-hybrid vehicles, as well as the latest gasoline engines. Jaguar and Land Rover vehicles are in demand around the world and in Fiscal 2020/21 we sold 439,588 vehicles in 127 countries. Land Rover is the global leader of luxury SUVs through its three families of Range Rover, Discovery and Defender.

At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities, an Engine Manufacturing Centre and a Battery Assembly Centre in the UK. We also have vehicle plants in China, Brazil, India, Austria and Slovakia. Three of our seven technology hubs are in the UK – Manchester, Warwick (NAIC) and London – with additional sites in Shannon, Ireland, Portland, USA, Budapest, Hungary and Shanghai, China.

Central to our Reimagine strategy is the electrification of both the Land Rover and Jaguar brands with two clear, distinct personalities. All Jaguar and Land Rover nameplates will be available in pure electric form by the end of the decade. This marks the start of the companys journey to become a net zero carbon business across its supply chain, products and operations by 2039.

As a wholly owned subsidiary of Tata Motors since 2008, Jaguar Land Rover has unrivaled access to leading global players in technology and sustainability within the wider Tata Group.


Barry's is the original high-energy cardio and strength interval training workout. Having launched in 1998 in Los Angeles it went on to spur a global boutique fitness movement. Since then, it has grown from The Best Workout in the World,” to become not just a fitness leader, but a community and lifestyle with innovative in-studio and digital class modalities, Fuel Bars, retail offerings, and a competitive loyalty program. With more than 80 studios spanning 14 countries, plus Barrys X – the brands inaugural digital fitness experience and Best At-Home Cardio Class" winner in the 2022 Womens Health Fitness Awards – Barrys now brings its global Fit Fam community to its signature Red Room both virtually and physically. Following the success of the original workout, Barrys expanded its class offerings to include: LIFT (a 50-minute class focusing on strength training with monthly benchmarks for attainable goal setting); RIDE (a 50-minute class offering high-intensity interval training style indoor cycling paired with traditional Barrys floor work); and Barrys X, the first-of-its-kind digital fitness community, that features both Live and On-Demand classes, each with Express and Full Length versions. Now a worldwide phenomenon with a cult-like following, Barrys makes working hard and getting strong, fun. For more information, visit:

Notes to Editors

Information about Jaguar North America products is available to consumers at Visit for news releases, high-resolution photographs and broadcast quality video footage. Additional media updates are available on Facebook (JaguarUSA) and Twitter (@interactivejag).