ICONIC JAGUAR E-TYPE CELEBRATES 60TH ANNIVERSARY WITH BREMONT WATCH AND THE GLENTURRET WHISKY GIFTS

12 March 2021

Jaguar is celebrating the 60th anniversary of the legendary E-type in fitting style, with the release of an exclusive watch set and a rare whisky

  • Exclusive Bremont watch set and The Glenturret single malt mark the 60th anniversary of the Jaguar E-type
  • Bremont box set includes watch and rally timer, limited to 120 examples
  • The Glenturret is crafted to evoke the iconic sport car, with just 265 bottles available
  • Iconic Jaguar E-type revealed at Geneva Motor Show in March 1961

(WHITLEY, U.K.) – March 12, 2021 – Jaguar is celebrating the 60th anniversary of the legendary E-type in fitting style, with the release of an exclusive watch set and a rare whisky. British watchmaker Bremont has created a chronograph and rally timer to mark six decades of the iconic sports car. The Glenturret distillery has released an E-type whisky, specially crafted to evoke its unique spirit.

Both commemorative items are strictly limited. There are only 120 examples of the Bremont watch box set – 60 each in green and grey, one for each year of the existence of the E-type. The whisky is limited to 265 bottles, representing the horsepower of the launch-specification E-type.

Each E-type-inspired Bremont Watch and Rally Timer Box Set includes a bezel chronograph in green or grey—the colors of the two vehicles that debuted in Geneva 60 years ago—as well as the first-ever rally timer produced by Bremont. The combined stopwatch, tachymeter and clock can be displayed on a stand or fitted to a customer's car. All 120 customers will also be offered the exclusive opportunity to drive three classic E-type vehicles on a visit to the Jaguar Fen End facility.

Working with Jaguar on the 60th celebration of this iconic car is a real honour. There is so much detail and inspiration to work with on the watch designs and doing a rally-timer for the first time is a perfect tribute.

Nick English
Bremont Co-Founder
JAGUAR’S ICONIC E-TYPE CELEBRATES 60TH BIRTHDAY WITH BREMONT WATCH AND THE GLENTURRET WHISKY GIFTS
JAGUAR’S ICONIC E-TYPE CELEBRATES 60TH BIRTHDAY WITH BREMONT WATCH AND THE GLENTURRET WHISKY GIFTS
JAGUAR’S ICONIC E-TYPE CELEBRATES 60TH BIRTHDAY WITH BREMONT WATCH AND THE GLENTURRET WHISKY GIFTS

The Glenturret E-type 60th Anniversary Single Malt Scotch Whisky is crafted at the oldest working distillery in Scotland, to evoke the charisma and spirit of the E-type. Each bottle bears a design from Jaguar Classic and is presented in a custom wooden box, together with a bespoke book and key ring.

JAGUAR’S ICONIC E-TYPE CELEBRATES 60TH BIRTHDAY WITH BREMONT WATCH AND THE GLENTURRET WHISKY GIFTS

It has a complex nose, sweet and oily with dark fruits, dried ginger and clean oak. Toffee apple and caramel coat layers of fruit with syrup and sweet spice.

Wood spices quickly accelerate on the palate then brake suddenly. Darker fruits pull forward, liquorice sweeps in and sweetness flows throughout. Maturing oak intertwined with wood spice is last to arrive bringing a sweet, spicy, and warming finish.

Bob Dalgarno
Glenturret Whisky Maker

 

The Jaguar E-type was unveiled at the Geneva Motor Show, Switzerland, in March 1961. An Opalescent Gunmetal Grey, 3.8-liter Fixed-Head Coupe registered “9600 HP” was one of the first two E-type vehicles unveiled to invited guests. Driving to Switzerland from the United Kingdom the night before the launch, public relations manager Bob Berry arrived with minutes to spare.

With overwhelming demand for drives with Berry, the legendary Jaguar test and development engineer Norman Dewis then drove a British Racing Green, 3.8-liter roadster registered “77 RW” overnight to Geneva.

Never before the E-type had a car inspired such passion and delight while making the world sit up and take notice. These exclusive 60th anniversary commemorations are perfect accompaniments to the car that became a timeless icon.

Joe Sinclair
Jaguar Land Rover Branded Goods and Licensing Director

Notes to Editors

Information about Jaguar North America products is available to consumers at www.jaguarusa.com. Visit www.us.media.jaguar.com for news releases, high-resolution photographs and broadcast quality video footage. Additional media updates are available on Facebook (JaguarUSA) and Twitter (@interactivejag).

 

About Jaguar

Jaguar is a premier manufacturer of luxury sedans, sports cars and SUVs offering unparalleled design with tremendous performance. The company's vision throughout its storied 80 year history has been simple: To produce beautiful, fast cars that are desired around the world. Jaguar strives to provide a world class ownership experience to every owner. Today's Jaguar lineup consists of the Jaguar XE and XF sports sedans, the XJ full-size luxury sedan, the two-seat F-TYPE sports car and a line of performance SUVs, the E-PACE, F-PACE and first-ever Jaguar electric vehicle, the I-PACE. Jaguar designs and engineers exclusively in the United Kingdom. Jaguar is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Jaguar website at www.jaguarusa.com.

 

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2018 Jaguar Land Rover sold 592,708 vehicles in 128 countries.

We support around 260,000 people through our retailer network, suppliers and local businesses. At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities and an engine manufacturing center in the UK. We also have plants in China, Brazil, India, Austria and Slovakia.

From 2020 all new Jaguar Land Rover vehicles will offer the option of electrification, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer the latest diesel and gasoline engines.