26 January 2021

  • 2021 marks the first win for Jaguar as Top Premium Brand in Pre-Owned Value Awards (POVA)
  • F-PACE performance SUV takes top category honors in Premium Midsize Utility 2-Row Seating

(MAHWAH, N.J.) – January 26, 2021 For the first time, Jaguar has been named Top Premium Brand in the 2021 Pre-Owned Value Awards (POVA) by ALG, a leading third party in automotive residual value projections in the United States and Canada. The award recognizes Jaguar vehicles for retaining higher-than-average forecasted value, as well as for the benefits provided by the Jaguar Approved Certified Pre-Owned Warranty.(1) In addition, the F-PACE performance SUV received top honors in the POVA Premium Midsize Utility 2-Row Seating category.

"Buying a Jaguar vehicle has always been tremendously rewarding, but more and more, so is the ownership experience," said Joe Eberhardt, President and CEO, Jaguar Land Rover North America. "Every new Jaguar vehicle comes with EliteCare class-leading maintenance and warranty coverage(2), and with this award, ALG recognizes Jaguar Certified Pre-Owned vehicles as having top value.”

ALG rendered its decision using proprietary automotive segment data, which accounts for vehicle size, transaction price, and cross-shop information. This is the fifth year that ALG has issued these awards.

Every certified pre-owned Jaguar vehicle is covered by the Jaguar Approved Certified Pre-Owned Warranty.1 Using only Jaguar Land Rover Genuine Parts, this limited warranty covers repairs for sudden and unexpected mechanical or electrical failure, and work is only undertaken by Jaguar Trained Technicians. This limited warranty is added on top of the vehicle’s new car warranty.(3) The Jaguar Approved Certified Pre-Owned Warranty comprises:

  • 7-year / 100,000-mile limited warranty
  • 165-point inspection and vehicle history report
  • Transferable benefits during the period of the warranty coverage
  • 24/7 roadside assistance

Further information

  1. Jaguar Approved Certified Pre-Owned Coverage, including limited warranty and roadside assistance, expires up to seven years from the original in-service date or 100,000 miles, whichever comes first. Original in-service date is the earlier of the new-vehicle retail sale or in-use date, as reported to Jaguar Land Rover North America, LLC. Select vehicles may have the option for different warranty terms. Vehicles with the 7 years/100,000 miles limited warranty are limited in supply and only available at participating Jaguar Retailers. Visit your local authorized Jaguar Retailer for complete terms and conditions of the limited warranty and service coverage.
  2. Class is cars sold by luxury automobile brands and claim is based on total package of warranty, maintenance and other coverage programs. For complete details regarding Jaguar EliteCare coverage, please visit JAGUARUSA.COM, call 1.800.4.JAGUAR or visit your local authorized Jaguar Retailer.
  3. Coverage begins on the vehicle’s original sale date or in-use date, as reported to Jaguar Land Rover North America, LLC.

Notes to Editors

Information about Jaguar North America products is available to consumers at Visit for news releases, high-resolution photographs and broadcast quality video footage. Additional media updates are available on Facebook (JaguarUSA) and Twitter (@interactivejag).


About Jaguar

Jaguar is a premier manufacturer of luxury sedans, sports cars and SUVs offering unparalleled design with tremendous performance. The company's vision throughout its storied 80 year history has been simple: To produce beautiful, fast cars that are desired around the world. Jaguar strives to provide a world class ownership experience to every owner. Today's Jaguar lineup consists of the Jaguar XE and XF sports sedans, the XJ full-size luxury sedan, the two-seat F-TYPE sports car and a line of performance SUVs, the E-PACE, F-PACE and first-ever Jaguar electric vehicle, the I-PACE. Jaguar designs and engineers exclusively in the United Kingdom. Jaguar is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Jaguar website at


About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.


At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2018 Jaguar Land Rover sold 592,708 vehicles in 128 countries.


We support around 260,000 people through our retailer network, suppliers and local businesses. At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities and an engine manufacturing center in the UK. We also have plants in China, Brazil, India, Austria and Slovakia.


From 2020 all new Jaguar Land Rover vehicles will offer the option of electrification, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer the latest diesel and gasoline engines.