- Courageous Studios produced three short branded content films featuring the Jaguar I-PACE all-electric vehicle that explore how sustainable practices elevate luxury within the hospitality, culinary and fashion industries
- First film focuses on sustainability on a visit to California’s L’Auberge Del Mar hotel
- Subsequent films in the series feature Kim Alter of San Francisco’s Nightbird restaurant and Aurora James of luxury accessories brand Brother Vellies in New York City
- Jaguar is the premiere automotive sponsor of CNN’s Project Planet series
(MAHWAH, NJ) – September 25, 2020 – Today, Jaguar North America, LLC announced its I-PACE sustainability campaign to support National Drive Electric Week, including a collaboration with Courageous Studios, brand studio for CNN, and a sponsorship of Project Planet, a recently launched editorial platform across CNN and HLN.
Each of the three short films highlight how different industries in the luxury space are embracing sustainability with new technologies and ways of working, including the driving of all-electric vehicles such as the Jaguar I-PACE. The docu-style short film series explores pioneering individuals in the hospitality, culinary and fashion industries who are elevating the luxury within their businesses through eco-friendly practices.
“Across many different sectors of our culture, from hospitality to transportation, there is a creative embracing of sustainability as a core operating business principle,” said Stuart Schorr, Vice President, Communications, Jaguar Land Rover North America. “This programming partnership between Jaguar and CNN are meant to elevate awareness and drive further inspiration, especially during Drive Electric Week.”
Jaguar and Courageous Studios collaborated to produce a series of short films that feature the all-electric Jaguar I-PACE and demonstrate Jaguar’s commitment to progressive luxury. Developed in partnership with Jaguar brand’s media agency of record, dentsu X, these videos will run alongside Project Planet editorial content on CNN to tell the stories of the people, technologies and movements working to solve the most pressing environmental problems.
“Purpose is in Courageous Studios’ DNA. Working with brands to tell meaningful, rich stories that make an impact is at the core of what we do,” says Michal Shapira, Head of Courageous Studios and SVP, News Content Partnerships, WarnerMedia Ad Sales. “We are proud to support Jaguar in celebrating sustainability and showcasing the stories of real people and businesses enhancing the way we live and experience the world.”
The debut film features the all-electric I-PACE on a visit to L’Auberge Del Mar off the coast of Southern California. Purveyors of cuisine, spa and surf from L’Auberge Del Mar shared how the Pacific Ocean enhances daily life, providing enriched experiences, a sense of adventure and a sense of serenity for the Del Mar community.
The second film in the series follows Kim Alter, the chef and owner of San Francisco’s Nightbird, crowned in 2019 as Star Chefs’ Sustainable Chef of the Year. Nightbird, an intimate and carbon-neutral restaurant offering farm-to-table tasting menus, overhauled its approach as a result of the COVID-19 pandemic, deciding to offer a pop-up dining experience at one of its farm suppliers.
“Sustainability and luxury go hand-in-hand,” says Alter. “And right now – sustainability has a few different meanings for me, especially as a small business owner. Nightbird is focused on using sustainable practices to feed our impact-driven community full of farmers, advocates and those who want to make our world better, even in this challenging time.”
The final film in the series explores fashion designer Aurora James and her sustainable accessories brand, Brother Vellies. Though James is based in New York City, her products are built by artisans in countries including South Africa, Kenya, Ethiopia, and Burkina-Faso, using techniques that have included vegetable-tanned leathers, soling from recycled tires, hand carved wood, floral dyed feathers along with a collection of other by-product materials sourced from farmers across the globe.
The film series continue airing through National Drive Electric Week (Sept. 26 - Oct. 4) on CNN and CNN’s digital lifestyle, business and wellness platforms.
I-PACE, the first battery-electric performance SUV from the Jaguar brand, is offered with eco-friendly materials, including recycled aluminum. Its bold proportions are a direct result of the architecture that underpin I-PACE and advanced electric drivetrain, offering 234 miles of drive range1,. The cab-forward profile of I-PACE is a natural progression of the well-established design language of the Jaguar brand and retains key characteristics which make it immediately identifiable as the newest member of the Jaguar brand’s expanding ‘PACE’ family. The spacious interior is finished with beautiful premium details and exacting Jaguar craftsmanship. I-PACE is the first Jaguar vehicle to incorporate the intuitive Jaguar InControl® Touch Pro Duo™ infotainment system2, which uses an innovative combination of touchscreens, capacitive sensors and tactile physical controls to operate key functions while reducing visual clutter within the cabin. The 2020 I-PACE is currently on sale in the US priced from $69,8503.
Jaguar is committed to Destination Zero: a future with zero emissions, zero accidents and zero congestion. In addition to I-PACE, globally all new Jaguar vehicles will offer an electrified powertrain option. All future Jaguar vehicles will be designed in the purpose-built, 4 million-square-meter Jaguar Design Studio, which opened in September 2019 in Gaydon, UK. The new Jaguar Design Studio is rated in the top 10 percent of the most sustainable non-domestic buildings in the country. Up to 20 percent of the energy used by the building comes from solar panels on the roof, while the remainder needed to run the building is from 100 percent renewable sources. In 2019, Jaguar launched an innovative, closed loop aluminum recycling strategy which transforms the vehicles of today into the cars of tomorrow. The REALITY project aims to recover aluminum from existing Jaguar vehicles and reform it into a new high-grade aluminum to create new vehicles.
1 2020 Jaguar I-PACE. EPA estimated all-electric range is 234 miles with fully charged battery and 80 city, 72 highway, and 76 combined MPGe. MPGe is the EPA-equivalent measure of gasoline fuel efficiency for electric mode operation. All figures are EPA estimates. Actual range and mileage will vary with driving conditions and style, and other factors.
2 Do not use Jaguar InControl® features under conditions that will affect your safety or safety of others. Driving while distracted can result in loss of vehicle control. Jaguar InControl has a number of purchasing options that are available. As we systematically roll out the Jaguar InControl suite of products, specific features, options and its availability remain market dependent. Please see your local authorized Jaguar Retailer for more details. The Jaguar InControl Apps™ and InControl Remote™ smartphone apps will work with Android™ devices from version 4.1 and Apple® devices from iOS V7.0.
3 Price shown is Manufacturer’s Suggested Retail Price. Excludes $1,150 destination/handling charge, tax, title, license, and retailer fees, all due at signing, and optional equipment. Retailer price, terms and vehicle availability may vary. See your local authorized Jaguar Retailer for details.
For more information about the 2020 Jaguar I-PACE, visit https://www.jaguarusa.com/all-models/i-pace/ and follow @JaguarUSA on Instagram, Facebook and Twitter.