25 August 2020

  • Jaguar E-PACE ranked top Small Premium SUV in J.D. Power 2020 Initial Quality Study (IQS), scoring 159 PP100
  • Jaguar E-PACE ranked top Small Premium SUV in J.D. Power 2020 Automotive Performance, Execution and Layout Study (APEAL)
  • Rankings represents milestone achievement for the Jaguar brand
  • Jaguar IQS brand score of 190 PP100 represents a significant year-over-year improvement

(MAHWAH, N.J.) – August 25, 2020 – This month, the Jaguar E-PACE compact performance SUV achieved a rare automotive feat after it was ranked highest in its class in two surveys conducted by J.D. Power, a third-party industry leader in evaluating vehicle quality. E-PACE was named “Top Small Premium SUV” in both the 2020 Initial Quality Survey (IQS) and the Automotive Performance, Execution and Layout Study (APEAL).

This marks the first time that a Jaguar model has been named to the top of its respective category in both the IQS and APEAL assessments. The IQS score of 159 PP100 for E-PACE represents a milestone achievement for the Jaguar brand. Additionally, the Jaguar brand received a ranking of 190 PP100, which represents a relative improvement of several places over the prior year.

“Over the last two years, E-PACE has established itself as a unique luxury SUV for discerning customers," said Joe Eberhardt, President and CEO, Jaguar Land Rover North America. "Given Jaguar is relatively new to offering SUVs, we are thrilled that the E-PACE has received not one, but two J.D. Power awards for its top-notch initial quality and overall desirability.”

The IQS study has served for over 30 years as the automotive industry benchmark for new-vehicle quality measured at 90 days of ownership. The 2020 survey asked respondents—drivers of new, 2020 model-year vehicles—to evaluate over 200 problem areas in nine disparate categories. APEAL tallies owners’ subjective opinions in nearly 40 criteria, focused around their respective emotional responses to their new vehicles.

“It is not often that a vehicle is highest-ranked in its segment for both IQS and APEAL” said Dave Sargent, Vice President of Automotive Quality at J.D. Power. “E-PACE performed exceptionally well this year in both studies, which is a strong testament to everyone that worked on the vehicle from the designers and engineers, the team manufacturing the vehicle, through to the dealers that delivered it to customers.”

Now in its third year of production, the E-PACE is a five-seat compact performance SUV that packs the design and essence of a Jaguar sports car into a practical and connected all-wheel drive vehicle. With sporty design cues and trademark Jaguar driving dynamics, the compact E-PACE is the entry point to the growing Jaguar SUV family, alongside the F-PACE performance SUV and all-electric I-PACE SUV.

The E-PACE range is available now, with an MSRP from $39,9501. More consumer-facing information is available at

Further information

About Jaguar

Jaguar is a premier manufacturer of luxury sedans, sports cars and SUVs offering unparalleled design with tremendous performance. The company's vision throughout its storied 80 year history has been simple: To produce beautiful, fast cars that are desired around the world. Jaguar strives to provide a world class ownership experience to every owner. Today's Jaguar lineup consists of the Jaguar XE and XF sports sedans, the XJ full-size luxury sedan, the two-seat F-TYPE sports car and a line of performance SUVs, the E-PACE, F-PACE and first-ever Jaguar electric vehicle, the I-PACE. Jaguar designs and engineers exclusively in the United Kingdom. Jaguar is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Jaguar website at


About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2018 Jaguar Land Rover sold 592,708 vehicles in 128 countries.

We support around 260,000 people through our retailer network, suppliers and local businesses. At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities and an engine manufacturing center in the UK. We also have plants in China, Brazil, India, Austria and Slovakia. 


From 2020 all new Jaguar Land Rover vehicles will offer the option of electrification, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer the latest diesel and gasoline engines.