JAGUAR OFFERS INSIGHT INTO DESIGN PROCESS WITH SERIES OF MASTERCLASS FILMS

18 May 2020

Jaguar launches a series of masterclass films to encourage creativity and skills development at home for the next generation of designers.

  • Four-part masterclass series gives insight into the creative design process of Jaguar
  • Films follow the all-electric Jaguar I-PACE from pencil sketch through to 3D animation
  • Tutorials are part of the Jaguar #StayHomeStayCreative campaign

(MAHWAH, N.J.) – May 18, 2020 – Jaguar is giving insight into its design process with a series of masterclass films produced to encourage creativity and skills development at home. Hosted by Jaguar designers, the four-part series follows the progress of the all-electric Jaguar I-PACE through the initial design stages, with expert advice and tips from each of the disciplines featured in the films.

 

Just like in the design studio, the process begins with sketching. Chief Creative Designer Dominic Najafi gives a tutorial on sketching the I-PACE with a pencil and paper before handing over to Matthew Beaven, Chief Exterior Designer, who then transforms the preliminary sketch idea into a professional digital render using Photoshop.

 

The third film follows Chris Scholes, Senior Alias Modeller as he creates an exterior design proposal, taking the 2D digital render and developing it into 3D surfaces using Autodesk Alias software. Finally, CG Artist Elliot Brett from the Design Visualization team brings the I-PACE to life, detailing how it is taken from storyboard through to animation.

 

The first three films are available to view now:

 

Jaguar Design Masterclass | EP 1: Sketching the All-Electric I-PACE

https://www.youtube.com/watch?v=Hx9dDNlitpQ&feature=youtu.be

 

Jaguar Design Masterclass | EP 2: Rendering the All-Electric I-PACE

https://www.youtube.com/watch?v=GdEAkAtVV_A&t=

 

Jaguar Design Masterclass | EP 3: Taking I-PACE from 2D to 3D

https://www.youtube.com/watch?v=JdVU7aUYUKs&t=

 

The fourth film to complete the series will be released the following week.

Notes to Editors

Information about Jaguar North America products is available to consumers at www.jaguarusa.com. Visit www.us.media.jaguar.com for news releases, high-resolution photographs and broadcast quality video footage. Additional media updates are available on Facebook (JaguarUSA) and Twitter (@interactivejag).

 

About Jaguar

Jaguar is a premier manufacturer of luxury sedans, sports cars and SUVs offering unparalleled design with tremendous performance. The company's vision throughout its storied 80 year history has been simple: To produce beautiful, fast cars that are desired around the world. Jaguar strives to provide a world class ownership experience to every owner. Today's Jaguar lineup consists of the Jaguar XE and XF sports sedans, the XJ full-size luxury sedan, the two-seat F-TYPE sports car and a line of performance SUVs, the E-PACE, F-PACE and first-ever Jaguar electric vehicle, the I-PACE. Jaguar designs and engineers exclusively in the United Kingdom. Jaguar is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Jaguar website at www.jaguarusa.com.

 

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

 

At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2018 Jaguar Land Rover sold 592,708 vehicles in 128 countries.

 

We support around 260,000 people through our retailer network, suppliers and local businesses. At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities and an engine manufacturing center in the UK. We also have plants in China, Brazil, India, Austria and Slovakia. 

 

From 2020 all new Jaguar Land Rover vehicles will offer the option of electrification, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer the latest diesel and gasoline engines.