6 February 2020

Today, Jaguar celebrated the reveal of the new 2021 Jaguar F-TYPE in North America by partnering with Hot Wheels to announce a new engineering scholarship contest across North America, the Jaguar & Hot Wheels Ultimate Track Challenge.

  • Jaguar and Hot Wheels collaborate at the Chicago auto show to build the ultimate Hot Wheels track and set the Guinness World Records title for Most Loop-The-Loops
  • Jaguar & Hot Wheels Ultimate Track Challenge scholarship contest to reward a $50,000 scholarship donation to the school team that builds the most challenging Hot Wheels track at a Jaguar retailer and sets a new Guinness World Records title in the fastest time1.
  • Illinois Institute of Technology students, in partnership with Jaguar Land Rover Orland Park, to be first university team to enter the competition.
  • 2021 Jaguar F-TYPE evolves into a more sculpted and assertive sports car with new hood with surfaces, subtly enlarged grille, unique front bumper designs, among other design touches
  • Luxurious materials, exacting craftsmanship and beautiful detailing define the driver-focused interior
  • Standard in-car technology includes a new 12.3-inch HD virtual instrument cluster, Apple CarPlay® and Android Auto™2, and software-over-the-air functionality
  • Jaguar retailers in North America can now take customer orders for the 2021 F-TYPE, priced from $61,6003

(CHICAGO) – February 6, 2020 – Today, Jaguar celebrated the reveal of the new 2021 Jaguar F-TYPE in North America by partnering with Hot Wheels to announce a new engineering scholarship contest across North America, the Jaguar & Hot Wheels Ultimate Track Challenge. Jaguar and Hot Wheels also set a Guinness World Records title for the most loops-the-loops in a Hot Wheels track as part of the vehicle’s reveal at the Chicago Auto Show.

The Jaguar & Hot Wheels Ultimate Track Challenge will be open to college and university engineering programs to partner with their local Jaguar retailer for students to design and build the most complex, record-setting Hot Wheels track imaginable, meeting both Hot Wheels and Guinness World Records parameters. Student participants will have the opportunity to set a record lap at retailer launch events for the new F-TYPE throughout the month of April.

Jaguar and Hot Wheels will select the most challenging track and award a $50,000 donation to the participating institutions’ scholarship fund.  At the Chicago Auto Show, the first group to enter the competition was a group of students from the Illinois Institute of Technology, who will partner with Jaguar Land Rover Orland Park.

 “For many car enthusiasts, a Hot Wheels car was their first automotive experience. Oftentimes it was an exotic sports car, like the F-TYPE, which is why we are thrilled to be revealing the vehicle in North America with this Hot Wheels partnership” said Stuart Schorr, Vice President Communications, Jaguar Land Rover. “Jaguar is committed to supporting the next generation of smart, creative, automotive enthusiasts and we are excited to see the submissions students will be making across the U.S. and Canada.”

The record-setting track Jaguar and Hot Wheels built at the Chicago Auto Show measured 69.5 feet and was built entirely from Hot Wheels Track sets. It consisted of seven loops unassisted by power boosters; breaking the previous Guinness World Record by two loops.

“Hot Wheels was founded to push the limits of design and performance and we are proud to have worked with the talented team at Jaguar for over 40 years,” said Ricardo Briceno, Senior Director of Hot Wheels Global Brand Marketing, Mattel. “Partnering with Jaguar to break the Guinness World Record and calling on students across the U.S. and Canada to create their own vision to win the #JaguarHotWheels Challenge is the perfect example of our commitment to ignite and nurture the challenger spirit.”

Students interested in participating in the #JaguarHotWheels challenge should work with their local Jaguar retailer to come up with a concept. Jaguar retailers will have a set amount of track components (over 100 feet) to work with to create their vision of the “Most Challenging Track”. Students will build their track at their local Jaguar retailer and attempt to set a record lap at the retailer launch events for the new F-TYPE by April 30, 2020

All Hot Wheels track components supplied to dealers are required to be used and students may not add additional track components to their set. Students are able to modify track components, such as cutting turns and reducing the length of straight sections, as they deem appropriate. Students will then be judged on the Jaguar vehicle that completes the full track with more loops than the new current world record in the shortest amount of time, and must also incorporate both the F-TYPE and dealership elements into the track design. Students and Jaguar retailers will need to document a Hot Wheels Jaguar vehicle successfully completing the track with an unedited, continuous video of one full circuit to be deemed eligible, with proof of timing from start to finish.

The new Jaguar F-TYPE looks more beautiful than ever and embodies Jaguar design DNA in its purest form. The two-seat sports car offers a perfect balance of performance and driver reward with an even more muscular, assertive design and a cabin defined by rich, luxurious materials and beautiful details.

The proportions of the new F-TYPE are instantly recognizable but looks even more focused and assertive; referencing the beautiful flowing forms from the brand’s rich sports car heritage. New exterior design features include a new clamshell hood, front bumpers and subtly enlarged grille that together deliver even more visual impact and presence. For the interior, the new driver-focused interior of the F-TYPE, like the exterior, has evolved into a purer expression of the car’s elegance and performance. By concentrating on further refining the traditionally British Jaguar craftsmanship and adding discreet, beautiful details, the sense of luxury and sportiness has been heightened.

A range of powerful, responsive engines in the 2021 F-TYPE includes four-, six- and eight-cylinder options with 296hp, 380hp and 575hp respective outputs. All are matched to eight-speed Quickshift transmissions with full manual control capability using either the SportShift gear selector or the steering wheel-mounted paddles.

Each engine is equipped with an active exhaust system, which is switchable either as an option or as standard. Customers who choose the 575hp supercharged V8 and wish for a more subtle, refined sound can select the new Quiet Start mode. This ensures that the electrically-actuated bypass valves in the rear silencer remain closed until automatically opening under load, releasing the signature roar fundamental to the F-TYPE driving experience.

The new F-TYPE also offers more driver-focused technology, including a reconfigurable, high-definition, 12.3-inch TFT instrument cluster, Touch Pro infotainment system with Apple CarPlay® and Android Auto as standard and software-over-the-air functionality so future software updates can be made at the customer’s convenience without having to visit a Retailer2. Two superb Meridian sound systems also offer enhanced sound reproduction.

The 2021 Jaguar F-TYPE is priced from $61,6003 in the U.S., and will be available as a Coupe or Convertible model in four trim levels: F-TYPE P300, First Edition, R-Dynamic, and R.

For more information on the new Jaguar F-TYPE sports car, visit For more information on the #JaguarHotWheels challenge, visit your local Jaguar retailer.


1 Contest period begins April 6, 2020 and closes April 30, 2020. Terms and conditions applicable to contest to be posted on prior to April 6

2 Driving while distracted can result in loss of vehicle control. Do not operate, adjust or view the navigation or multimedia systems under conditions that will affect your safety or the safety of others. The Apple CarPlay and Android Auto user interfaces are products of Apple or Google and their terms and privacy statements apply. The interfaces require compatible iPhone or Android smartphone and message and data usage rates apply. Apple CarPlay is a registered trademark of Apple Inc. Android and Android Auto are trademarks of Google Inc.

3 All prices shown are Manufacturer’s Suggested Retail Price. Excludes $1,025 destination/handling charge, tax, title, license, and retailer fees, all due at signing, and optional equipment. Retailer price, terms and vehicle availability may vary. See your local authorized Jaguar Retailer for details.


Further information

About Jaguar

Jaguar is a premier manufacturer of luxury sedans, sports cars and SUVs offering unparalleled design with tremendous performance. The company's vision throughout its storied 80 year history has been simple: To produce beautiful, fast cars that are desired around the world. Jaguar strives to provide a world class ownership experience to every owner. Today's Jaguar lineup consists of the Jaguar XE and XF sports sedans, the XJ full-size luxury sedan, the two-seat F-TYPE sports car and a line of performance SUVs, the E-PACE, F-PACE and first-ever Jaguar electric vehicle, the I-PACE. Jaguar designs and engineers exclusively in the United Kingdom. Jaguar is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Jaguar website at

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2018 Jaguar Land Rover sold 592,708 vehicles in 128 countries.

We support around 260,000 people through our retailer network, suppliers and local businesses. At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities and an engine manufacturing center in the UK. We also have plants in China, Brazil, India, Austria and Slovakia. 

From 2020 all new Jaguar Land Rover vehicles will offer the option of electrification, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer the latest diesel and gasoline engines.

About Mattel/Hot Wheels

Mattel (NASDAQ: MAT) is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends™ and Mega®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at