- Jaguar commissions series of unique hyper‑real artwork to launch the new XE
- Trio of hyper‑real paintings show the refreshed sports sedan’s refined exterior, new interior and advanced technology
- Giant canvases are created by British artist, Howard Lee, who took 140 hours to capture the intricate details of the new 2020 Jaguar XE
- Viewers can see the works come to life and try to separate art from reality here: usajaguar.us/2T2o0XP
(MAHWAH, N.J.) – February 26, 2019 – Jaguar has revealed the new 2020 Jaguar XE sports sedan in unique fashion, by commissioning a series of highly detailed paintings which blur the lines between art and reality.
Jaguar teamed up with British artist Howard Lee to create the giant 4.9 by 4.9 ft (1.5 by 1.5m) canvases. The trio of hyper‑real works show the updated exterior design and new interior of the refreshed sports sedan, and telling the difference between images of the real car and those created with acrylic and oil painting is nearly impossible.
The works capture the bold new face of the Jaguar sports sedan, its sleek new full‑LED headlights and beautifully appointed new interior. The paintings took Lee 140 hours to create as he captured every aspect of the car to give his work a truly lifelike appearance.
“Working in a digital age doesn’t mean the end of hand‑drawn car design,” said Ian Callum, Jaguar Director of Design. “Creating the Jaguar XE’s sleek and dynamic appearance begins with pencil lines on a page of a sketchbook. Howard’s incredibly realistic works sit at the other end of the spectrum. They showcase the design elements on both the inside and outside of the car that reaffirm the XE as the definitive sports saloon.”
The design of the 2020 Jaguar XE has been taken to the next level, with new front and rear bumpers with larger openings, a redesigned grille and slim full‑LED headlights giving the vehicle a sharper, more aggressive appearance.
“I’ve drawn everything from hyper‑real clothing and food but this is the first time I’ve drawn a car,” said artist Howard Lee. “The new Jaguar XE has these pure lines and perfectly judged proportions which were really enjoyable to recreate. They really bring this car to life, even when it is just static on a piece of paper.”
The new luxurious interior of the XE delivers more comfort, quality and convenience for all occupants. Every aspect of the cabin has been enhanced with the use of premium materials to provide increased attention to detail, improved storage and comfort.
The new XE also features the latest advanced technologies including the available Jaguar InControl® Touch Pro Duo™ infotainment system and a high definition (HD) 12.3‑inch Interactive Driver Display2. The new optional ClearSight Rear View Mirror transforms into an HD video screen at the flip of a switch to give drivers a wider, unobstructed rear view1. Other technologies include available Wireless Device Charging, a full‑color Head‑up Display1 and standard Apple CarPlay® and Android Auto™ connectivity2,3.
See the all‑new 2020 Jaguar XE Sports Sedan here: usajaguar.us/2EekwqJ
Additional Notes:
1 These features are not a substitute for driving safely with due care and attention and will not function under all circumstances, speeds, weather and road conditions, etc. Driver should not assume that these features will correct errors of judgment in driving. Please consult the owner's manual or your local authorized Jaguar Retailer for more details.
2 Driving while distracted can result in loss of vehicle control. Do not operate, adjust or view the navigation or multimedia systems under conditions that will affect your safety or the safety of others. Only use mobile phones, and other devices, even with voice commands, when it is safe to do so.
3 Android Auto™ functionality requires Android Auto™ app to be installed on compatible devices. Visit Android.com for details.
