- The first-of-its-kind mobile holiday window features the Jaguar E-PACE compact performance SUV in a looking glass at the center of a hollowed-out bus, allowing it to travel throughout New York City from Dec. 11-Jan. 2
- The mobile holiday window interior and tartan wrap on the exterior were designed by Jonathan Scott of HGTV’s “Property Brothers,” and take inspiration from his favorite holiday traditions
- Industry-first partnership with Pinterest allows users to digitally unwrap Pins featuring the Jaguar E-PACE and explore 360-degree views of the mobile holiday window with interactive hotspots inside Pins
- One lucky winner will get the chance to unwrap their own Jaguar E-PACE this holiday season (1) by visiting www.jaguarusa.com/unwrapajaguar
- Scott explains the inspiration behind the window in this behind-the-scenes video here: https://www.youtube.com/watch?v=_lmPFNC6FBE
(MAHWAH, NJ) – December 11, 2018 – Keeping in fashion with the famous holiday windows along Fifth Avenue in New York City, Jonathan Scott of HGTV’s “Property Brothers” unwrapped the first ever mobile holiday window featuring the Jaguar E-PACE SUV in a quintessential holiday scene. Scott designed the interior and exterior of the bus drawing inspiration from classic seasonal traditions to create the first ever holiday window on wheels. The display will travel throughout New York City’s most festive shopping areas for all to enjoy until Jan. 2.
The interior of the holiday window features a red Jaguar E-PACE surrounded by a snowy wintery scene complete with Christmas trees with ornaments, fairy lights, holiday garlands, wreaths and gifts. The exterior features a custom tartan wrap reminiscent of the ribbons around the presents from Scott’s childhood. The window is wrapped in a white bow with a gift tag that reads: “From: Jonathan Scott, To: Jaguar.”
“Seeing all of the beautiful holiday windows is almost like a snapshot of my childhood,” said Scott. “If someone was just outside of our window and looking in during the holidays, that warmth they would see within our home is what I wanted to capture.”
As part of its #UnwrapAJaguar holiday campaign, the brand is also kicking off a nationwide sweepstakes for one lucky person to win a new 2019 Jaguar E-PACE SE1. Those interested will have the chance to enter the sweepstakes from Tuesday, Dec. 11 through Wednesday, Jan. 2, at www.jaguarusa.com/unwrapajaguar.
"New York City during the holidays is a magical place where people from all over the world come see the lights, the tree and the remarkable holiday window displays. We are incredibly excited to partner with HGTV’s Jonathan Scott to bring our must-see holiday window, featuring the Jaguar E-PACE, to life,” said Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America. "By being mobile, our one-of-a-kind holiday display allows us to spread holiday cheer throughout the city.”
To bring the holiday window to the rest of the country, Jaguar has created an industry-first partnership with Pinterest where, from Dec. 12 and through Jan. 2, users will be able to digitally unwrap Pins featuring the new Jaguar E-PACE. Users will also be able to explore a 360-degree view of the Jaguar E-PACE holiday window and engage with interactive hotspots inside to explore additional vehicle features.
The Jaguar E-PACE is a five-seat, compact performance SUV that packs the design and performance of a Jaguar sports car into a practical and connected all-wheel drive vehicle. Jaguar driving dynamics and design put the brand’s sports car DNA in a practical design, packed with advanced technologies to keep the driver connected. The E-PACE is a member of the Jaguar ‘PACE’ family of SUVs, positioned alongside the all-electric I-PACE and the brand’s best-selling vehicle, the Jaguar F-PACE. The
Jaguar E-PACE is priced from $38,6002.
1 Enter Sweepstakes from December 11, 2018 through January 2, 2019. No purchase necessary. Open to legal residents of the 50 U.S. & D.C. 21 years and older with a valid driver’s license. To enter and for Official Rules, including odds, and prize description, visit www.jaguarusa.com/unwrapajaguar. Void where prohibited. Winner to be announced on or about January 16, 2019.
2All prices shown are Manufacturer’s Suggested Retail Price. Excludes $995 destination / handling charge, tax, license, and retailer fees, all due at signing, and optional equipment. Retailer price, terms and vehicle availability may vary. See your local authorized Jaguar Retailer for details.