- San Francisco is the first city stop for the Jaguar Electrifies Experience, a multi-city national tour featuring the all-electric Jaguar I-PACE, including I-PACE test drives on street and closed courses guided by SmartCone Technology
- Local marketing includes billboards in prime San Francisco locations and branded VOLTA charging stations throughout the Bay Area offering free EV charging
- The 2019 Jaguar I-PACE is the first all-electric vehicle from the Jaguar brand and is priced from $69,500 (1) in the US with customer deliveries starting this fall
- The Jaguar Electrifies Experience is open to the public and will be held at the San Mateo County Events Center from Oct. 3-7; RSVP to attend the San Francisco Jaguar Electrifies Experience www.jaguarusa.com/electrifies
(MAHWAH, NJ) – October 1, 2018 – Jaguar North America is kicking off the Jaguar Electrifies Experience, a multi-city national tour, in San Francisco this week. To mark the premiere of the Experience, Jaguar has launched a marketing campaign across the San Francisco area that includes billboards and branded VOLTA charging stations, as well as local vendor integrations. Jaguar has also released a custom suite of San Francisco I-PACE assets, including images and video.
The Jaguar Electrifies Experience is designed to engage, entertain, and educate consumers on the full Jaguar vehicle lineup as well as the benefits of owning an electric vehicle (EV). Following the premiere event in San Francisco, Oct. 3-7, the Experience will travel to key U.S. EV markets: South Florida, Los Angeles and the New York City metro area through spring 2019.
To promote the Experience, Jaguar has been the exclusive advertiser on a series of digital VOLTA EV charging stations in the Bay Area that are offering free electric vehicle charging. There will be an example of a VOLTA EV charging station at the Jaguar Electrifies Experience. VOLTA Charging is based in San Francisco and is the largest free EV charging network in the U.S. with infrastructure in major cities across the country.
The brand is also working with local Bay Area vendors to offer attendees at the Experience flavors of the city with a selection of food and beverage options from local favorites including Dynamo Donut, Ghirardelli, Philz Coffee, Blue Bottle Coffee, Harmless Harvest juices and Alameda craft soda. Attendees will also be able to enjoy some of the city’s best indulgences, including breakfast from Jane, and macaroons from Chantal Guillon.
“We’re incredibly excited to kick off the Jaguar Electrifies Experience in San Francisco, a city so widely renowned for being at the forefront of electric vehicle technology and innovation,” said Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America. “It’s exciting to see Jaguar around the city and look forward to sharing this brand experience with the community.”
At the center of the Jaguar Electrifies Experience is the Jaguar I-PACE performance SUV, the brand’s first fully electric vehicle equipped with a 90kWh battery with an EPA estimated electric range of 234 miles2. The I-PACE is priced from $69,5001 in the US and will be available to consumers this fall.
Guests at the Jaguar Electrifies Experience guides participants on a journey through the full lineup of 2019 model year Jaguar vehicles, then takes a deep dive into “The World of I-PACE” to learn about the brand’s first all-electric performance SUV through a series of interactive touchpoints. Along the way, participants will have the opportunity to get behind the wheel of several of the latest Jaguar vehicles, including the I-PACE, F-PACE, E-PACE and F-TYPE in a series of street drives. Guests will also be able to drive the Jaguar I-PACE on a timed and scored, closed-circuit SmartCone drive. To participate in the drive experiences, attendees must be 21 or older with a valid driver’s license. Passengers in the vehicle must be 8 or older and accompanied by a parent or guardian.
The experience will conclude in “The Electric Lounge” which will feature some of the industry’s most cutting-edge products and technologies curated by media partner WIRED, including Smart Mirror Touchscreens, DJI Mavic Air Drones and a Live Drone Feed of the closed-circuit driving test course. In addition, guests will be able to participate in various augmented and virtual reality activities that can be shared on social media. The lounge will also feature the Jaguar brand’s electric racing vehicles, including the Jaguar I-TYPE from the Formula E series and the Jaguar I-PACE eTROPHY from the world’s first all-electric spec racing series, a support race to the ABB FIA Formula E Championship in Season 5, beginning with the Formula E debut in the Middle East on Dec. 15.
Additionally, the lounge will include a shareable photo installation featuring the Jaguar I-PACE, where consumers will be able to experience the latest in high-speed, 360 degree photo technology in a mirrored infinity room. Participants will receive their photos electronically before leaving and are encouraged to share these photos on social platforms using #JaguarElectrifies.
Through its partnership with WIRED, the brand will post and share digital content on the @JaguarUSA social media channels – including YouTube, Instagram, Facebook and Twitter – using #JaguarElectrifies.
The Jaguar Electrifies Experience will be open to the public in San Francisco at the San Mateo County Event Center from Oct. 3-7. For additional information, and to register to attend, please visit www.jaguarusa.com/electrifies.
1 All prices shown are Manufacturer’s Suggested Retail Price. Excludes $995 destination / handling charge, tax, license, and retailer fees, all due at signing, and optional equipment. Retailer price, terms and vehicle availability may vary. See your local authorized Jaguar Retailer for details.
2 EPA estimated up to 234 miles EV range with fully charged battery. Actual range may vary.
