30 March 2017

Jaguar Classic will debut its first ‘Reborn’ Jaguar E-Type at the Techno-Classica Essen show April 5 - 9

  • First Reborn initiative for Jaguar Classic builds on successful Land Rover Classic programs for Series I and Range Rover
  • Jaguar Classic is offering an initial batch of 10 comprehensively restored Series 1 Jaguar E-Type models for sale direct from its purpose-built facility in Coventry
  • First E-type Reborn, a 1965 Series 1 Fixed Head Coupe 4.2, will make its world debut at Techno-Classica Essen show in Germany, April 5-9
  • Launch of exclusive Jaguar Bonnet Art extends the appeal of the E-Type to interior decoration

(Ryton-on-Dunsmore, UK) – March 30, 2017 – Jaguar Classic will debut its first ‘Reborn’ Jaguar E-Type at the Techno-Classica Essen show April 5 - 9. An initial batch of 10 expertly sourced and comprehensively restored examples of the iconic E-Type are now offered for sale direct from the new Jaguar Land Rover Classic Works facility in the UK.

E-Type Reborn is a complete service from Jaguar Classic, offering prospective customers the unique opportunity to purchase an original and highly collectible E-Type direct from the vehicle’s original manufacturer. The launch of E-Type Reborn is a first for Jaguar and extends the successful initiative previously introduced for Land Rover Series I and Range Rover Classic models, which will also be on show at Essen.

Every E-Type Reborn, which starts with a base vehicle sourced by Jaguar’s E-Type experts, is completely restored according to the company’s original 1960s factory specification. Unique access to build records and original drawings held by the Jaguar Heritage Trust, and the team’s decades of experience in restoration up to concours-winning standard, ensure absolute authenticity. Jaguar Classic Parts are used throughout, to maximize the vehicle’s quality, longevity and collectability.

“The launch of E-Type Reborn is a hugely exciting development for Jaguar Classic. The E-Type is the most iconic sports car of all time, so we are delighted to be able to give new life to expertly selected examples for discerning customers around the world to own and enjoy,” said Tim Hannig, Director of Jaguar Land Rover Classic. “The resources and information available to Jaguar Classic’s expert technicians are unrivalled, which results in the most authentic E-Type restorations possible.”

The first vehicle to go through the complete E-Type Reborn process is an Opalescent Gunmetal Grey Series 1 4.2 Fixed Head Coupe. Originally exported to California in May 1965, the car recorded 78,000 miles before being stored in 1983. It retains its original matching numbers body shell, engine and gearbox, all of which have been completely rebuilt by Jaguar Classic technicians.

For all E-Type Reborn vehicles, as much of the original vehicle as possible is retained or refurbished to correct specifications, while any safety-critical parts are replaced with new items from Jaguar Classic Parts. Body panels from Jaguar Classic’s reverse-engineered panel program are fitted where necessary, to remove corrosion and restore the vehicle’s iconic looks with the best fit possible. The E-Type Reborn team’s meticulous attention to detail even extends to recreating the correct type of spot-welding when refitting those panels.




10 examples will be produced as part of the Reborn program


Series 1: 1961 - 1968


From £285,000 Dependent on Specification



265hp Gasoline In-Line Six-Cylinder

(3781cc or 4235cc)  


4-Speed Manual – Rear-Wheel Drive


Servo-Assisted Discs Front and Rear

Top Speed:





A number of sympathetic upgrades from later E-Type models can be incorporated into the restoration process at extra cost, subject to the customer’s wishes; these upgrades include improved cooling (using Lightweight E-type-derived parts), installation of an all-synchromesh gearbox (if not fitted to the vehicle originally), or the addition of later, Series 2, front brake calipers.

The Jaguar E-Type was launched at the Geneva Motor Show in 1961 and was an instant hit.  Its sensational jet aircraft-inspired lines and 150mph1 performance set a new benchmark for high-performance motoring in the 1960s. It was and remains one of the most iconic sports cars of its generation.

Such was the model’s popularity it attracted star owners such as Steve McQueen, George Best, Sir Jackie Stewart, Brigitte Bardot and Frank Sinatra. Racing examples were successfully campaigned by drivers including Graham Hill, Jackie Stewart, Roy Salvadori and Briggs Cunningham.

More than 56 years since its debut, the E-Type is still a sensational road car and race winner, and Jaguar Classic is the world’s number one source of authentic E-type parts and experiences.


There’s even more on offer for E-Type enthusiasts at Techno-Classica Essen, as Jaguar showcases a new range of exclusive Jaguar Bonnet Art: E-Type bonnets as an eye-catching wall-mounted ‘canvas’. Solid colors, racing roundels, racing stripes and one-off designs may all be commissioned. Prices start from £8,000.

All enquiries from prospective Jaguar Land Rover Classic customers should be directed to: or by calling +44 203 601 1255, and visiting For Jaguar Bonnet Art commissions, email


  1. Always follow local speed limits.


Further information

About Jaguar Land Rover Classic

Jaguar Land Rover Classic is a division of Special Operations. It is the official source of authentic cars, expert services, genuine parts and unforgettable experiences for classic Jaguar and Land Rover enthusiasts worldwide.

Our 130-strong team of highly-skilled engineers, graduates and apprentices at the Jaguar Land Rover Classic Works facility in Coventry specializes in outstanding Reborn restorations for both brands, and building exclusive New Original continuation cars, such as the Jaguar Lightweight E-type and XKSS.

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel- drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

The company employs almost 38,000 people globally, with 330 in the U.S. and supports around 275,000 more through our dealerships, suppliers and local businesses. Manufacturing is centered in the UK, with additional plants in China, Brazil, India and Slovakia.

At Jaguar Land Rover we are driven by a desire to create class-leading products that deliver great customer experiences. The largest investor in R&D in the UK manufacturing sector, we have invested £12 billion (USD$15.7 billion) in the last five years and in the current year alone will spend over £3 billion (USD$3.9 billion) on new product creation and capital expenditure. Last year Jaguar Land Rover sold 487,065 vehicles in 160 countries, with more than 80 percent of our vehicles produced in the UK being sold abroad.