- Latest Jaguar social competition invites consumers to answer villain-related challenges for the chance to win an all-expenses paid trip to the annual Austin, Texas tech conference in March and visit The Boffin's Lab Powered by Jaguar and WIRED Insider
- #EveryVillainNeeds* social competition extends "British Intelligence" and "British Villains" marketing campaigns
- All-new Jaguar XE on display at The Boffin's Lab Powered by Jaguar and WIRED Insider
(MAHWAH, NJ) - January 7, 2015 - Today, Jaguar North America announced the launch of the #EveryVillainNeeds social media campaign, which invites consumers to step into the shoes of a villain for the chance to win a trip to The Boffin's Lab Powered by Jaguar and WIRED Insider at the annual Austin, Texas tech conference this March. The social competition, which runs January 12 through February 8, asks consumers to think like a villain in a variety of situations and submit answers through social media. It extends Jaguar's "British Intelligence" and "British Villains" global marketing campaigns that launched last year.
Once a week, January 12 through February 2, Jaguar will issue a villain-related challenge via Jaguar USA's Twitter and/or Instagram handles, such as "#EveryVillainNeeds a proper disguise. Show us what you would wear to hide in plain sight." Consumers will submit a response in writing or with a photo, on Twitter or Instagram, using the hashtag, #EveryVillainNeeds and #Contest. Jaguar's "villain handle," @Boffin, will then direct entrants to register for a chance to win a four-day experience at Austin's annual festival and conference event*.
"The 'British Intelligence' and 'British Villains' campaigns that we launched last year successfully differentiated Jaguar as a British challenger brand, so, naturally, we're extending the villain theme this year by inviting consumers to participate through the #EveryVillainNeeds competition," said Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America LLC. "We are so pleased to partner with WIRED Insider to create an innovative and immersive Boffin's Lab and give a few lucky consumers a trip to Austin to experience the Lab and see the all-new Jaguar XE."
Four winners, selected for creativity, originality, and relevance, and their guest will receive an all-expenses paid trip to Austin, March 12-15, where they will attend the opening of The Boffin's Lab Powered by Jaguar and WIRED Insider- an interactive, pop-up space that will showcase the technology that every villain needs at the Austin festival -- view the all-new Jaguar XE on display at The Boffin's Lab, and experience the city's annual event.
The "British Intelligence" campaign expands upon the premise that a Brits' charm, precision, and ambition have long made them the best villains in film by adding that superior technology is also essential to great villainy. It is an evolution of Jaguar's highly acclaimed "British Villains" campaign for the F-TYPE Coupe, which debuted in the 2014 Super Bowl. "British Intelligence" showcases Jaguar's complete luxury sedan lineup, including the XJ, XF and, the all-new XE, on sale in the U.S. in 2016.
*#EveryVillainNeeds competition terms and conditions.
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About Jaguar
Jaguar is a premier manufacturer of luxury sedans and sports cars offering unparalleled design with tremendous performance. The company's vision throughout its storied history has been simple: To produce beautiful, fast cars that are desired the world over. Jaguar strives to provide a world class ownership experience to every owner. Today's Jaguar lineup consists of the XJ luxury sedan, XF sports sedan, the XK Coupe and Convertible sports cars and the two-seater F-TYPE. Jaguar designs, engineers and manufactures exclusively in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Jaguar is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information visit the official Jaguar website at http://www.jaguarusa.com.
About Jaguar Land Rover
• The United States is one of the leading global markets for both Jaguar and Land Rover
• Jaguar Land Rover employs 32,000 people and sells vehicles in 170 countries around the world
• Jaguar Land Rover has two state of the art engineering and design facilities and four advanced manufacturing plants in the UK
• Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA
• Jaguar Land Rover is represented by more than 330 independently operated retail outletsin the USA