- For the first time, Jaguar fans from all over the world will have the opportunity to drive models from a unique collection of Jaguar heritage vehicles
- Program to launch in November at the Fen End test facility, near the home of Jaguar Land Rover in the West Midlands in the UK
- A variety of experiences will be available, from one-hour drives to half-day Le Mans 24 Hours race-themed specials and a full-hospitality 'Grace and Pace' driving performance
(MAHWAH, NJ) - October 16, 2014 - Jaguar Land Rover Special Operations today announces the launch of the Jaguar Heritage Driving Experience. This range of exciting driving experiences gives participants the unique opportunity to take the wheel of cars including the Le Mans-racing legend Jaguar D-type, the legendary E-type and the most potent Jaguar sports car ever, the F-TYPE R Coupe. Details of the new Jaguar Heritage Driving Experience may be viewed at: www.jaguarheritagedriving.com
Beginning November 2014, the Jaguar Heritage Driving Experience opens at an established 200-acre testing facility, Fen End, in Warwickshire, UK where visitors will be offered the chance to drive some of the icons of Jaguar product history.
Many of the vehicles in the collection will be driven by members of the public for the very first time, having been prepared for high octane test action following the recent purchase of over 500 outstanding British heritage cars from a private collector by Jaguar.
Jaguar Land Rover Special Operations Managing Director, John Edwards, said, "This is the first experiential offering from our new division and is the first time in Jaguar history that we have made a collection of vehicles of this caliber available for 'arrive and drive' experiences. It's an extremely exciting new project that underscores the very essence of what Special Operations is all about - celebrating heritage with our eyes firmly on the future."
The collection includes many iconic Jaguar vehicles, charting over 100 years of beautiful fast cars, from pre- and post-war road racers and Le Mans champions, to later sport sedans and grand touring. A variety of drive packages will be available, allowing visitors to experience a particular era or to journey through the history of Jaguar right up to present day heroes such as the F-TYPE R Coupe.
Sample packages include:
Jaguar Experience (ranging from $120 to $320):
From passenger rides to driving alongside a seasoned professional (including some recognizable faces from the world of motorsport), visitors can choose from individual models - including an XK150 or MKII sedan - or selected pairings such as the Series 1 and Series 3 E-type. There's also the option to drive heritage cars alongside their modern counterparts, such as an E-type with a factory-fresh F-TYPE.
Le Mans Experience ($960):
Re-live the experiences of legends such as Mike Hawthorn and Duncan Hamilton for half a day, with drives in the iconic C and D-types that dominated the world famous 24-hour endurance race in the 1950s. This package will also include drives in the XKSS and F-TYPE R Coupe and lunch.
Grace and Pace Experience ($2,555):
A full day of driving Jaguar Heritage legends, from post-war racers to sports sedans, coupes, roadsters and much more, including the new XFR and F-TYPE R Coupe models. The Grace and Pace day will also feature opportunities to drive creations from the company's Special Vehicle Operations division, and includes lunch and chauffeur-driven transfers in classic Jaguar sedans.
Visitors to the Jaguar Heritage Experience days will be invited to exclusive guided viewings of the 'Perfect 10' exhibition, newly installed at Fen End following its recent launch at the Jaguar XE reveal at Earls Court, London. The 'Perfect 10' is made up of iconic Jaguar vehicles selected by a distinguished panel including Design Director Ian Callum, Lord March of Goodwood Estate and AC/DC front man Brian Johnson. The selection includes the ultra-rare SS100 and the one-of-a-kind and priceless XJ13. More on the creation of the Jaguar 'Perfect 10' can be seen in this short film.
The facility at Fen End will also feature a new branded merchandise outlet - where the recently launched Heritage '57 Collection is available to purchase. Full details of the new collection may be found here: https://shop.jaguar.co.uk/heritage
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About Jaguar
Jaguar is a premier manufacturer of luxury sedans and sports cars offering unparalleled design with tremendous performance. The company's vision throughout its storied history has been simple: To produce beautiful, fast cars that are desired the world over. Jaguar strives to provide a world class ownership experience to every owner. Today's Jaguar lineup consists of the XJ luxury sedan, XF sports sedan, the XK Coupe and Convertible sports cars and the two-seater F-TYPE. Jaguar designs, engineers and manufactures exclusively in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Jaguar is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information visit the official Jaguar website at http://www.jaguarusa.com.
About Jaguar Land Rover
• The United States is one of the leading global markets for both Jaguar and Land Rover
• Jaguar Land Rover employs 25,000 people and sells vehicles in 170 countries around the world
• Jaguar Land Rover has two state of the art engineering and design facilities and three advanced manufacturing plants in the UK
• Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA
• Jaguar Land Rover is represented by more than 330 independently operated retail outletsin the USA